Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
Nivea Kao commercial songs: Popular commercial songs (1–10)
suis from Yorushika
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
MAKE ITNEW!Iwatatakanori
Takanori Iwata’s “MAKE IT” was released in 2026 and is a song written specifically for the Eight Four Men commercial.
Its refreshing sound evokes a clear blue sky, and the overlap with a dance-music-like rhythm conveys a sense of exhilaration.
The vocals blend with the refreshing quality of the sound, expressing positive feelings that look toward the future.
The commercial features Takanori Iwata using Eight Four Men and heading out, giving the impression that positive emotions are conveyed through his smile.
I want to protect it—within these two handsMurakami Keisuke
The song “Mamoritai ~Kono Ryōte no Naka~” by Keisuke Murakami is featured in the NIVEA SUN PROTECT WATER GEL commercial “Yoga,” starring Ryoko Yonekura.
Released digitally in 2016, the track stands out with Murakami’s gentle vocals that make you truly feel protected—just like the title suggests.
The lyrics express a love-filled desire to keep protecting someone precious.
Listening to the song will make you want to protect someone important to you too, with a simple show of affection—using both hands to give a hug.
Hashimoto Eriko
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
I want to protect you forever.Kawasaki Takaya
This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.
Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.
The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.
The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.
In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.
Important personFujimaki Ryota
This commercial highlights the luxurious feel of Nivea’s Premium Body Milk through the presence of Michiko Kichise.
It portrays her incorporating the Premium Body Milk into her relaxing time at home, with her smile conveying the product’s pleasant texture and uplifting effect.
Further accentuating the calm atmosphere of the visuals is the song “Taisetsu na Hito” by Ryota Fujimaki.
The gentle, piano-centered sound is striking, and combined with his soaring vocals, it expresses kindness and warmth.
As the music swells into a grand development, it also evokes a sense of stepping forward toward the future.
With the Wind and a KissAina ji Endo
This is a commercial for a gel cleanser featuring Minami Tanaka.
With the tagline “A skin-polishing gel cleanser that removes not only makeup but also dead skin cells,” it highlights how using it gives your skin a translucent glow.
The background music is ‘Kaze to Kuchizuke to’ by Aina The End, well known from NIVEA commercials—a lovely track with a gently flowing melody that really draws you in.