Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
Nivea Kao commercial songs: Popular commercial songs (1–10)
I want to protect it—within these two handsMurakami Keisuke
The song “Mamoritai ~Kono Ryōte no Naka~” by Keisuke Murakami is featured in the NIVEA SUN PROTECT WATER GEL commercial “Yoga,” starring Ryoko Yonekura.
Released digitally in 2016, the track stands out with Murakami’s gentle vocals that make you truly feel protected—just like the title suggests.
The lyrics express a love-filled desire to keep protecting someone precious.
Listening to the song will make you want to protect someone important to you too, with a simple show of affection—using both hands to give a hug.
I want to protect you forever.Kawasaki Takaya
This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.
Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.
The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.
The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.
In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.
suis from Yorushika
This is a commercial introducing a facial cleanser that serves two roles in one: a foaming wash and a pack-style wash.
For daily cleansing, use it as a foaming wash; on days when roughness especially bothers you, use it as a pack—it’s great to switch between the two with a single product.
It really conveys the convenience of tailoring your routine to your skin’s condition.
The BGM features vocals by suis, the singer from Yorushika.
MemoryMakihara Noriyuki
This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.
It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.
The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).
The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.
It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.
Important personFujimaki Ryota
This commercial highlights the luxurious feel of Nivea’s Premium Body Milk through the presence of Michiko Kichise.
It portrays her incorporating the Premium Body Milk into her relaxing time at home, with her smile conveying the product’s pleasant texture and uplifting effect.
Further accentuating the calm atmosphere of the visuals is the song “Taisetsu na Hito” by Ryota Fujimaki.
The gentle, piano-centered sound is striking, and combined with his soaring vocals, it expresses kindness and warmth.
As the music swells into a grand development, it also evokes a sense of stepping forward toward the future.
With the Wind and a KissAina ji Endo
This is a commercial for a gel cleanser featuring Minami Tanaka.
With the tagline “A skin-polishing gel cleanser that removes not only makeup but also dead skin cells,” it highlights how using it gives your skin a translucent glow.
The background music is ‘Kaze to Kuchizuke to’ by Aina The End, well known from NIVEA commercials—a lovely track with a gently flowing melody that really draws you in.
Important personFujimaki Ryota
This is a commercial introducing Deep Moisture Lip featuring Yoshino Kimura.
After a scene where Kimura, waiting to meet a man, applies the lip balm, the ad highlights the ingredients used and its high moisturizing power.
The calm and beautiful song playing in the background is “Taisetsu na Hito” (Precious One) sung by Ryota Fujimaki.
Released in 2015, the song was originally written with only one chorus for the commercial, but lyrics and melody were later added to create a full track.
It features the familiar Nivea CM phrase “Mamoritai” (“I want to protect”), and is a warm ballad that expresses feelings for a cherished person.