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[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs

[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs
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[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs

Speaking of Chanel, it’s an iconic brand that revolutionized fashion and is one that many women admire.

Over the years, Chanel has produced numerous commercials.

While many of them are stylish and luxurious, perfectly matching the brand image, the music used in these ads is also refined, and it often becomes a topic of conversation about which artist’s song is featured.

In this article, we’ll present all the songs that have been used in Chanel commercials so far.

I’m sure you’ll find that one track you heard in a commercial and couldn’t get out of your head.

[Whose Song Is It?] A Compilation of Chanel’s CM Songs Through the Years (1–10)

CHANEL WINTER CONSTELLATION

Train SongVashti Bunyan

This commercial opens with a scene of a woman peering into an astronomical telescope.

Through the lens, she sees stars shining in the shape of the Chanel logo.

The story then unfolds like a fairy tale, with the woman from the opening experiencing a series of wondrous events.

It’s the kind of spellbinding commercial that draws you in—and it turns out to be an introduction to Chanel’s Winter Collection.

The background music is a song released in 1966 by Vashti Bunyan, a track with a subtly mysterious aura that perfectly complements the fairy-tale feel of the visuals.

CHANEL 「A SPLENDID STORY OF CHANCE」

A Little MoreAngèle

A SPLENDID STORY OF CHANCE

This is a commercial for CHANEL’s fragrance, Chance Eau Fraîche, showcasing its glamorous and stylish appeal.

It portrays scenes as if inside a mirror or a kaleidoscope, depicting someone holding the fragrance, while conveying a sense of exhilaration through distinctive dance.

Further emphasizing the stylish atmosphere is “A Little More” sung by Angele.

With gentle vocals layered over a calm sound, the composition creates a unique floating sensation that evokes confidence and lightness.

CHANEL Skincare LE LIFT Crème/New. LE LIFT Flash Eye

PrologueHit+Run

LE LIFT Crème – CHANEL Skincare

This is a commercial introducing the Le Lift series cream and under-eye sheet mask.

The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.

The way various sounds layer over a minimal beat is breathtaking.

It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.

CHANEL Fine Jewelry COLLECTION N°5「A declaration of eternity」

OutroM83

COLLECTION N°5, A declaration of eternity — CHANEL Fine Jewelry

This commercial portrays a drama of a man and woman spending time by the water, highlighted by Chanel fine jewelry that adorns their story.

You can sense a lasting sense of luxury from the way the couple matures and consistently wears the jewelry.

Further emphasizing the grand imagery of their presence in nature is M83’s “Outro.” After a stretch of quiet strings, the structure brings in vocals and other instruments, and the gradually thickening layers of sound accentuate the sense of grandeur.

CHANEL New. BLEU DE CHANEL L’EXCLUSIF

Nights In White SatinThe Moody Blues

New. BLEU DE CHANEL L’EXCLUSIF.

This is an introductory commercial for CHANEL’s fragrance, BLEU DE CHANEL L’EXCLUSIF.

It’s a simple video with a close-up of the perfume bottle, but if you look closely, you can see the city skyline reflected in the glass.

It’s a subtle touch, yet in that brief moment, the urban and sophisticated image of the product comes through clearly.

CHANEL「SUMMER 2024 MAKEUP COLLECTION」

Slugs of LoveLittle Dragon

Little Dragon – ‘Slugs Of Love’ (Official Video)
Slugs of LoveLittle Dragon
SUMMER 2024 MAKEUP COLLECTION

This commercial introduces Chanel’s summer makeup collection, showcasing close-ups of facial expressions to highlight how the products feel in use.

With its colorful look that incorporates a variety of shades and plenty of smiles, it really conveys the fun of makeup.

The song that further amplifies the bright atmosphere depicted in the visuals is Little Dragon’s “Slugs of Love.” Blending digital elements, the track has a unique, floating quality, and its rhythm and vocals evoke a light, airy feeling.

CHANEL Fragrance「New limited-edition N°5 L’EAU」

Take FiveDave Brubeck

New limited-edition N°5 L’EAU – CHANEL Fragrance

This is a commercial that introduces Chanel’s fragrance, N°5 L’EAU, while conveying the impact its use can have.

With powerful narration and a mysterious sense of weightlessness, the fragrance is brought to the fore, showing how it leads to confidence through one’s expressions.

The music that further emphasizes the strength and sophisticated mood depicted in the visuals is Dave Brubeck’s “Take Five.” Its gentle tones, performed by a classic jazz ensemble, and its sometimes buoyant phrases also convey a positive, uplifting feeling.

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