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[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs

[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs
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[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs

Speaking of Chanel, it’s an iconic brand that revolutionized fashion and is one that many women admire.

Over the years, Chanel has produced numerous commercials.

While many of them are stylish and luxurious, perfectly matching the brand image, the music used in these ads is also refined, and it often becomes a topic of conversation about which artist’s song is featured.

In this article, we’ll present all the songs that have been used in Chanel commercials so far.

I’m sure you’ll find that one track you heard in a commercial and couldn’t get out of your head.

[Whose Song Is It?] A Compilation of Chanel’s CM Songs Through the Years (1–10)

CHANEL WINTER CONSTELLATION

Train SongVashti Bunyan

This commercial opens with a scene of a woman peering into an astronomical telescope.

Through the lens, she sees stars shining in the shape of the Chanel logo.

The story then unfolds like a fairy tale, with the woman from the opening experiencing a series of wondrous events.

It’s the kind of spellbinding commercial that draws you in—and it turns out to be an introduction to Chanel’s Winter Collection.

The background music is a song released in 1966 by Vashti Bunyan, a track with a subtly mysterious aura that perfectly complements the fairy-tale feel of the visuals.

CHANEL 「A SPLENDID STORY OF CHANCE」

A Little MoreAngèle

This is a commercial for CHANEL’s fragrance, Chance Eau Fraîche, showcasing its glamorous and stylish appeal.

It portrays scenes as if inside a mirror or a kaleidoscope, depicting someone holding the fragrance, while conveying a sense of exhilaration through distinctive dance.

Further emphasizing the stylish atmosphere is “A Little More” sung by Angele.

With gentle vocals layered over a calm sound, the composition creates a unique floating sensation that evokes confidence and lightness.

CHANEL Skincare LE LIFT Crème/New. LE LIFT Flash Eye

PrologueHit+Run

This is a commercial introducing the Le Lift series cream and under-eye sheet mask.

The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.

The way various sounds layer over a minimal beat is breathtaking.

It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.

CHANEL Fine Jewelry COLLECTION N°5「A declaration of eternity」

OutroM83

This commercial portrays a drama of a man and woman spending time by the water, highlighted by Chanel fine jewelry that adorns their story.

You can sense a lasting sense of luxury from the way the couple matures and consistently wears the jewelry.

Further emphasizing the grand imagery of their presence in nature is M83’s “Outro.” After a stretch of quiet strings, the structure brings in vocals and other instruments, and the gradually thickening layers of sound accentuate the sense of grandeur.

CHANEL New. BLEU DE CHANEL L’EXCLUSIF

Nights In White SatinThe Moody Blues

This is an introductory commercial for CHANEL’s fragrance, BLEU DE CHANEL L’EXCLUSIF.

It’s a simple video with a close-up of the perfume bottle, but if you look closely, you can see the city skyline reflected in the glass.

It’s a subtle touch, yet in that brief moment, the urban and sophisticated image of the product comes through clearly.

CHANEL 25 Handbag Campaign

Come Into My WorldNEW!KYLIE MINOGUE

Kylie Minogue – Come Into My World (Official Video) [Full HD Remastered]
Come Into My WorldNEW!KYLIE MINOGUE

This commercial, directed by Michel Gondry, spotlights the CHANEL 25 handbag.

It’s a contemporary reinterpretation of Kylie Minogue’s music video “Come Into My World,” featuring Kylie Minogue herself, presenting the brand in a pop and stylish way.

As a reinterpretation of the music video, “Come Into My World” is also used as the CM song.

The track’s retro sound, which evokes a sense of era, is striking, and its steady, insistent rhythm conveys an image of powerful forward momentum.

CHANEL「FALL WINTER 2024」

The Future Indefinite (feat. Molinari Quartet & SUUNS)Ben Shemie

This commercial introduces CHANEL’s FALL/WINTER 2024 makeup collection and clearly conveys what the look will be like.

The beautifully finished skin that exudes strength and the direct gaze into the camera evoke a sense of confidence.

Further emphasizing the powerful mood portrayed in the visuals is Ben Shemie’s “The Future Indefinite.” With its distinctive, floating quality that incorporates digital sounds and tones that convey a sense of tension, the track evokes an image of forging ahead on one’s own path.

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