Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
The Chanel commercials you see on TV and video sites always draw attention with their sophisticated visuals and captivating cast, don’t they? These ads are filled with the unique world of a luxury brand and are enchanting to watch.
Many of you may be curious about which models are featured in Chanel’s commercials.
In this article, we’ll introduce the models appearing in Chanel’s ads and the much-talked-about footage.
Take a peek into this glamorous world.
Chanel’s latest commercials special: Trending models and a world of beautiful visuals (1–10)
CHANEL WINTER CONSTELLATION
This commercial opens with a scene of a woman peering into an astronomical telescope.
Through the lens, she sees stars shining in the shape of the Chanel logo.
The story then unfolds like a fairy tale, with the woman from the opening experiencing a series of wondrous events.
It’s the kind of spellbinding commercial that draws you in—and it turns out to be an introduction to Chanel’s Winter Collection.
The background music is a song released in 1966 by Vashti Bunyan, a track with a subtly mysterious aura that perfectly complements the fairy-tale feel of the visuals.
CHANEL 「A SPLENDID STORY OF CHANCE」Angèle
This is a commercial for CHANEL’s fragrance, Chance Eau Fraîche, showcasing its glamorous and stylish appeal.
It portrays scenes as if inside a mirror or a kaleidoscope, depicting someone holding the fragrance, while conveying a sense of exhilaration through distinctive dance.
Further emphasizing the stylish atmosphere is “A Little More” sung by Angele.
With gentle vocals layered over a calm sound, the composition creates a unique floating sensation that evokes confidence and lightness.
CHANEL Skincare LE LIFT Crème／New. LE LIFT Flash Eye
This is a commercial introducing the Le Lift series cream and under-eye sheet mask.
The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.
The way various sounds layer over a minimal beat is breathtaking.
It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.
CHANEL Skincare “The art of revealing sublime skin”NEW!
This is a CHANEL commercial that powerfully conveys the effects of its skincare products, including explanations of the ingredients they contain.
The imagery of light streaming in from darkness is striking, and the gradual brightening evokes the radiance of the skin.
When the model shows a cool expression toward the viewer, it also highlights the confidence-boosting benefits included in the product.
CHANEL 25 Handbag CampaignNEW!
This commercial, directed by Michel Gondry, spotlights the CHANEL 25 handbag.
It’s a contemporary reinterpretation of Kylie Minogue’s music video “Come Into My World,” featuring Kylie Minogue herself, presenting the brand in a pop and stylish way.
As a reinterpretation of the music video, “Come Into My World” is also used as the CM song.
The track’s retro sound, which evokes a sense of era, is striking, and its steady, insistent rhythm conveys an image of powerful forward momentum.
CHANEL New. BLEU DE CHANEL L’EXCLUSIF
This is an introductory commercial for CHANEL’s fragrance, BLEU DE CHANEL L’EXCLUSIF.
It’s a simple video with a close-up of the perfume bottle, but if you look closely, you can see the city skyline reflected in the glass.
It’s a subtle touch, yet in that brief moment, the urban and sophisticated image of the product comes through clearly.
CHANEL「Show your colours」
This is a commercial that conveys the importance of healthy beauty while promoting Chanel’s new Ombre Essentielle, which helps achieve it.
With a distinctive aesthetic where the model strikes poses atop foundation and gazes at the viewer, the powerful expressions also convey the high quality of the makeup.
The music that strongly emphasizes this forward-looking attitude depicted in the visuals is Isao Tomita’s Bolero.
Compared to the original piece, the arrangement stands out sonically, and by incorporating digital sounds, it creates a unique sense of weightless floating.