Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
The Chanel commercials you see on TV and video sites always draw attention with their sophisticated visuals and captivating cast, don’t they? These ads are filled with the unique world of a luxury brand and are enchanting to watch.
Many of you may be curious about which models are featured in Chanel’s commercials.
In this article, we’ll introduce the models appearing in Chanel’s ads and the much-talked-about footage.
Take a peek into this glamorous world.
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Chanel’s latest commercial roundup: trending models and a beautiful visual world (21–30)
CHANEL COCO MADEMOISELLE「A new way to let your personality shine」
Introducing CHANEL’s COCO MADEMOISELLE, this commercial steadily conveys a sense of luxury through scenes from everyday life with the fragrance close at hand.
It portrays a woman gazing out from her room, then transitions to her applying the fragrance, letting us sense how it feels through the changes in her expression.
As her expression shifts to a cool, composed look, it leaves the impression that the fragrance helps foster personal confidence.
CHANEL BLEU DE CHANEL L’EXCLUSIF “More than just a fragrance” version / “an exceptional creation” version
This commercial focuses on the people who create the scent of Bleu de Chanel and the person responsible for the bottle’s design.
It tells the story behind the birth of the sophisticated fragrance and design, making the product’s appeal feel even stronger through the visuals.
The monochrome, chic look of the footage is stylish as well—it really keeps you glued to the screen.
Chanel’s latest commercial roundup: Featured models and a beautiful visual world (31–40)
CHANEL Fine Jewelry「Exclusive interview with JENNIE for COCO CRUSH」JENNIE
This piece features JENNIE introducing Chanel’s Coco Crush collection, speaking candidly about which aspects she finds compelling.
She explains that because she resonates with Chanel’s convictions, she’s drawn to pieces that embody those values, and that wearing them gives her confidence.
The video portrays her taking on the shoot with a powerful expression, conveying the idea that the Coco Crush collection supports her strong, forward stride.
CHANEL “Make it foam” version
This commercial introduces a facial cleansing foam from Chanel, highlighting the beauty that comes from using rich lather.
The main focus is on hands whipping the foam, conveying how easy it is to use thanks to its excellent lathering.
The sudden appearance of foam and other intriguing visual effects leave a strong impression, and the unique worldview heightens the expectation that this foam will offer a new kind of experience.
CHANEL Skincare「The new N°1 DE CHANEL serum-in-mist」
This is a stylish commercial that expresses the dedication behind CHANEL’s N°1 de CHANEL skincare.
While showing how it looks when used, the narration describes the ingredients and the brand’s commitment, powerfully conveying its high quality.
The overall serious expressions suggest that using it leads to confidence, which also comes across as a key message.
CHANEL GABRIELLE CHANEL “A NEW, SENSUAL WAY TO EXPERIENCE FRAGRANCE” version / “ART OF PERFUMING” version
This is a commercial introducing fragrances from Chanel, conveying their rich aromas through the overall mood of the visuals.
Set against a predominantly white backdrop, the product is shown slowly, and the sense of luxury and clarity is expressed through imagery with a floating, airy feel.
Another key point is that there are no words—only visuals and music—which heightens the anticipation of the experience that awaits.
CHANEL BEAUTY MIX「Hand Repair」
This commercial introduces a Chanel series centered on the theme “To succeed, start from the fingertips.” It shows not only caring for the entire hand with hand cream, but also meticulously grooming right to the tips of the nails, and how that fosters confidence.
Tending to each finger one by one may seem time-consuming, but it conveys that attention to such fine details ultimately leads to true beauty.
By showing the full routine across the series, it also gives the impression of emphasizing a cohesive, finished look.