Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
The Chanel commercials you see on TV and video sites always draw attention with their sophisticated visuals and captivating cast, don’t they? These ads are filled with the unique world of a luxury brand and are enchanting to watch.
Many of you may be curious about which models are featured in Chanel’s commercials.
In this article, we’ll introduce the models appearing in Chanel’s ads and the much-talked-about footage.
Take a peek into this glamorous world.
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Chanel’s latest commercial roundup: Featured models and a beautiful visual world (31–40)
CHANEL New. BLEU DE CHANEL L’EXCLUSIF
This is an introductory commercial for Les Exclusifs, the highest-end line of Bleu de Chanel.
It’s a simple video that only shows close-ups of the perfume bottle, but the subtle touches—like city buildings reflected in the glass—are striking.
The result is a cool, sophisticated ad that leaves a refined impression.
CHANEL Watches and Fine Jewelry: “From dream to reality” edition
In this commercial introducing Chanel watches and jewelry, an owl and two women appear.
One woman holds a large calligraphy brush and draws something on the ground.
When the other woman, watching, asks, “What are you doing?” she replies, “I’m drawing a dream.” In the final shot, the full picture is revealed to be a stunning illustration.
Throughout the story, the watches and jewelry they wear are showcased strikingly.
CHANEL SUBLIMAGE L’Extrait de Nuit
This is an introductory commercial for the nighttime beauty serum Sublimage L’Extrait de Nuit.
The narration explains that the hours spent sleeping are extremely important for the skin, and emphasizes that using Sublimage L’Extrait de Nuit during that time promotes skin rejuvenation.
CHANEL BLEU DE CHANEL L’EXCLUSIF “More than just a fragrance” version / “an exceptional creation” version
This commercial focuses on the people who create the scent of Bleu de Chanel and the person responsible for the bottle’s design.
It tells the story behind the birth of the sophisticated fragrance and design, making the product’s appeal feel even stronger through the visuals.
The monochrome, chic look of the footage is stylish as well—it really keeps you glued to the screen.
CHANEL COCO MADEMOISELLE「A new way to let your personality shine」
Introducing CHANEL’s COCO MADEMOISELLE, this commercial steadily conveys a sense of luxury through scenes from everyday life with the fragrance close at hand.
It portrays a woman gazing out from her room, then transitions to her applying the fragrance, letting us sense how it feels through the changes in her expression.
As her expression shifts to a cool, composed look, it leaves the impression that the fragrance helps foster personal confidence.
Special Feature on Chanel’s Latest Commercials: Trending Models and a Beautiful Visual World (41–50)
CHANEL BLEU DE CHANEL「This February 14th, give with heart.」
It’s a commercial that conveys how CHANEL fragrances are perfect gifts—something that helps affirm each other’s love.
The story unfolds like a flower fortune-telling game, contemplating love, and culminates in exchanging CHANEL to discover the strength of that love.
You can also sense the broad range of variations, tailored to preferences and genders, through the different items each person gives.
The final reveal of a flower-inspired design is another striking point that highlights its beauty.
CHANEL GABRIELLE CHANEL “A NEW, SENSUAL WAY TO EXPERIENCE FRAGRANCE” version / “ART OF PERFUMING” version
This is a commercial introducing fragrances from Chanel, conveying their rich aromas through the overall mood of the visuals.
Set against a predominantly white backdrop, the product is shown slowly, and the sense of luxury and clarity is expressed through imagery with a floating, airy feel.
Another key point is that there are no words—only visuals and music—which heightens the anticipation of the experience that awaits.