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Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.

The Chanel commercials you see on TV and video sites always draw attention with their sophisticated visuals and captivating cast, don’t they? These ads are filled with the unique world of a luxury brand and are enchanting to watch.

Many of you may be curious about which models are featured in Chanel’s commercials.

In this article, we’ll introduce the models appearing in Chanel’s ads and the much-talked-about footage.

Take a peek into this glamorous world.

Chanel’s latest commercials special: Trending models and a world of beautiful visuals (1–10)

CHANEL「Show your colours」

Show your colours.

This is a commercial that conveys the importance of healthy beauty while promoting Chanel’s new Ombre Essentielle, which helps achieve it.

With a distinctive aesthetic where the model strikes poses atop foundation and gazes at the viewer, the powerful expressions also convey the high quality of the makeup.

The music that strongly emphasizes this forward-looking attitude depicted in the visuals is Isao Tomita’s Bolero.

Compared to the original piece, the arrangement stands out sonically, and by incorporating digital sounds, it creates a unique sense of weightless floating.

CHANEL「FALL WINTER 2024」

FALL WINTER 2024

This commercial introduces CHANEL’s FALL/WINTER 2024 makeup collection and clearly conveys what the look will be like.

The beautifully finished skin that exudes strength and the direct gaze into the camera evoke a sense of confidence.

Further emphasizing the powerful mood portrayed in the visuals is Ben Shemie’s “The Future Indefinite.” With its distinctive, floating quality that incorporates digital sounds and tones that convey a sense of tension, the track evokes an image of forging ahead on one’s own path.

CHANEL「SUMMER 2024 MAKEUP COLLECTION」

SUMMER 2024 MAKEUP COLLECTION

This commercial introduces Chanel’s summer makeup collection, showcasing close-ups of facial expressions to highlight how the products feel in use.

With its colorful look that incorporates a variety of shades and plenty of smiles, it really conveys the fun of makeup.

The song that further amplifies the bright atmosphere depicted in the visuals is Little Dragon’s “Slugs of Love.” Blending digital elements, the track has a unique, floating quality, and its rhythm and vocals evoke a light, airy feeling.

Special Feature on Chanel’s Latest Commercials: Trending Models and a Beautiful Visual World (11–20)

CHANEL 31 LE ROUGE「12 new matte shades」

31 LE ROUGE. 12 new matte shades.

It’s a commercial that emphasizes the hues and luxury of Chanel’s 31 Le Rouge by layering them with clothing.

In a room lined with various Chanel items, we see the lipstick being used, and the model’s posture and expressions convey a strong sense of confidence.

The music that underscores the strength and confidence depicted in the visuals is Robin Leclerc’s “Future Beauty Arpeggio.” Centered on digital tones that evoke a floating sensation, the track also expresses power where the beat hits strongly.

CHANEL Fine Jewelry COLLECTION N°5「A declaration of eternity」

COLLECTION N°5, A declaration of eternity — CHANEL Fine Jewelry

This commercial portrays a drama of a man and woman spending time by the water, highlighted by Chanel fine jewelry that adorns their story.

You can sense a lasting sense of luxury from the way the couple matures and consistently wears the jewelry.

Further emphasizing the grand imagery of their presence in nature is M83’s “Outro.” After a stretch of quiet strings, the structure brings in vocals and other instruments, and the gradually thickening layers of sound accentuate the sense of grandeur.

CHANEL NEW BLEU DE CHANEL「ALL-OVER FRAGRANCE BALM」

NEW BLEU DE CHANEL ALL-OVER FRAGRANCE BALM.

This commercial highlights the versatile balm type within the men’s fragrance line Bleu de Chanel.

It stylishly showcases how the balm can be used not only on the skin but also on hair and beards, and how the confidence that comes from wearing the scent is expressed.

The music that further emphasizes the mature mood and stylish atmosphere portrayed in the visuals is Jan Johansson’s “Polska från Medelpad.” With a piano-only arrangement that feels soft and light, the gentle yet buoyant resonance conveys a sense of uplift as well.

CHANEL BLEU DE CHANEL「FRAGRANCED HAIR CARE」

BLEU DE CHANEL. FRAGRANCED HAIR CARE.

This commercial presents the experience of using Bleu de Chanel through stylish visuals, highlighting variations based on different usage patterns.

It clearly conveys that it can be applied not only to the skin but also to hair and beard, and that the scent boosts confidence, even in one’s posture.

The music that further accentuates the stylish atmosphere depicted in the visuals is Jan Johansson’s “Polska från Medelpad.” Precisely because it’s a simple piece played solely on piano, its beautiful tone and depth come through vividly, imparting a sense of composure as well.