[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs
Speaking of Chanel, it’s an iconic brand that revolutionized fashion and is one that many women admire.
Over the years, Chanel has produced numerous commercials.
While many of them are stylish and luxurious, perfectly matching the brand image, the music used in these ads is also refined, and it often becomes a topic of conversation about which artist’s song is featured.
In this article, we’ll present all the songs that have been used in Chanel commercials so far.
I’m sure you’ll find that one track you heard in a commercial and couldn’t get out of your head.
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[Whose Song Is It?] A Compilation of Chanel’s CM Songs Through the Years (1–10)
Polska från medelpadJan Johansson
This commercial highlights the versatile balm type within the men’s fragrance line Bleu de Chanel.
It stylishly showcases how the balm can be used not only on the skin but also on hair and beards, and how the confidence that comes from wearing the scent is expressed.
The music that further emphasizes the mature mood and stylish atmosphere portrayed in the visuals is Jan Johansson’s “Polska från Medelpad.” With a piano-only arrangement that feels soft and light, the gentle yet buoyant resonance conveys a sense of uplift as well.
The Future Indefinite (feat. Molinari Quartet & SUUNS)Ben Shemie
This commercial introduces CHANEL’s FALL/WINTER 2024 makeup collection and clearly conveys what the look will be like.
The beautifully finished skin that exudes strength and the direct gaze into the camera evoke a sense of confidence.
Further emphasizing the powerful mood portrayed in the visuals is Ben Shemie’s “The Future Indefinite.” With its distinctive, floating quality that incorporates digital sounds and tones that convey a sense of tension, the track evokes an image of forging ahead on one’s own path.
Future Beauty ArpeggioRobin Leclair
It’s a commercial that emphasizes the hues and luxury of Chanel’s 31 Le Rouge by layering them with clothing.
In a room lined with various Chanel items, we see the lipstick being used, and the model’s posture and expressions convey a strong sense of confidence.
The music that underscores the strength and confidence depicted in the visuals is Robin Leclerc’s “Future Beauty Arpeggio.” Centered on digital tones that evoke a floating sensation, the track also expresses power where the beat hits strongly.
[Whose Songs?] A Collection of Chanel’s Historical Commercial Songs (11–20)
BoleroTomita Isao
This is a commercial that conveys the importance of healthy beauty while promoting Chanel’s new Ombre Essentielle, which helps achieve it.
With a distinctive aesthetic where the model strikes poses atop foundation and gazes at the viewer, the powerful expressions also convey the high quality of the makeup.
The music that strongly emphasizes this forward-looking attitude depicted in the visuals is Isao Tomita’s Bolero.
Compared to the original piece, the arrangement stands out sonically, and by incorporating digital sounds, it creates a unique sense of weightless floating.
All Along the WatchtowerJimi Hendrix
The song used in the 2015 film “Bleu de CHANEL,” starring Gaspard Ulliel, is “All Along the Watchtower” by the brilliant guitarist Jimi Hendrix, who passed away at a young age.
It’s a cover of a Bob Dylan song.
The raw, powerful guitar and the vocal that feels like it’s speaking to you make it a cool, gritty track!
She Drives Me CrazyFine Young Cannibals
This commercial features Dua Lipa and Jennie showcasing the stylish allure of Chanel handbags.
In both segments, they are seen walking with the bags, and their confident expressions convey how the bags support their individuality.
What really enhances the sleek visuals is Fine Young Cannibals’ “She Drives Me Crazy.” The track’s distinctive rhythm, paired with its light, airy vocals, perfectly communicates that stylish appeal.
HaloBeyoncé
This is a track by Beyoncé, a leading American R&B singer, included on her third album, ‘I Am…
Sasha Fierce,’ and released as a single in 2009.
The title is pronounced ‘Halo.’ It was selected as the theme song for Chanel’s ‘GABRIELLE CHANEL ESSENCE.
THE NEW EAU DE PARFUM’ commercial starting in September 2019.
From an intro that features piano, the song builds dramatically.
It conveys the feeling that someone precious has broken down the walls around your heart, and it’s a mid-tempo number that makes you want to cherish the inner happiness of walking forward step by step with your partner.
