[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs
Speaking of Chanel, it’s an iconic brand that revolutionized fashion and is one that many women admire.
Over the years, Chanel has produced numerous commercials.
While many of them are stylish and luxurious, perfectly matching the brand image, the music used in these ads is also refined, and it often becomes a topic of conversation about which artist’s song is featured.
In this article, we’ll present all the songs that have been used in Chanel commercials so far.
I’m sure you’ll find that one track you heard in a commercial and couldn’t get out of your head.
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[Whose Song?] A Compilation of Chanel’s Historical CM Songs (41–50)
True RomanceCITIZENS
The song used in the first-edition commercial for Chanel’s Little Black Jacket is “True Romance” by Citizens!, a UK rock band from London formed in 2010.
It’s included on their 2012 album “Here We Are.” Produced by Alex, the leader of the danceable band Franz Ferdinand, it has a stylish vibe that suits the Little Black Jacket.
The lyrics sing about how the time you can spend together is what true romance really is, and the sultry vocals add a sense of depth.
[Whose Songs?] A Compilation of Chanel’s Historical CM Songs (51–60)
Original song
The commercial song from “SHAKE UP THE HOLIDAY SPIRIT WITH CHANEL,” which has been airing since November 2019.
Set against a snowy winter backdrop, model Lily-Rose Depp makes a striking impression.
It’s an original track for the commercial, produced by American musician Sam Spiegel, who also worked on the CHANCE by Chanel ad song.
Befitting the holiday spirit, it evokes the splendor of perfume and the one-of-a-kind brilliance of N°5.
It feels luxurious, and would also make great background music when you want to express your individuality or lift your mood!
Taking a Chance on LoveAnne Ducros
This song, sung by French jazz singer Anne Ducros, was written by Vernon Duke for the 1940 Broadway musical Cabin in the Sky and is now a jazz standard performed by many singers.
Its lyrics are optimistic about seizing a chance at love, making it a perfect match for the product’s perfume, Chance.
It’s a commercial that women hoping to seize some kind of opportunity will find irresistible to buy.
UnfurlaClark
Here is the commercial for Chanel’s 2015 haute couture show.
As expected, Chanel’s clothing is elegant yet has a sharp edge—very cool.
To match the mood of a fashion show, the music is instrumental with a sterile, minimalist feel.
It’s “Unfurla” by the UK artist Chris Clark.
Often called a prodigy of electronic music, his track ties the Chanel collection together beautifully without being overbearing.
Bright Luck（featuring Jono McCleery）Portico Quartet
In the commercial released in 2015, “The Spirit of the Cruise 2015/16 CHANEL Collection,” Portico Quartet, a London-based jazz band, provided the track “Bright Luck (featuring Jono McCleery).” Its unstable melody line, constructed with a highly contemporary sound, is striking.
Yet the piece holds together firmly as a song, projecting a refined, urban cool.
It perfectly matches the cool image associated with Chanel’s commercials.
Perfect (feat. Bia & MC Pikachu)Sam Spiegel & Tropkillaz
This is the song used in Chanel’s fragrance commercial “TAKE A NEW CHANCE,” which aired starting in January 2019.
The ad shows a scene like an audition in which only four women are chosen from among many, and the word “No” is delivered in time with the rhythm of the track to indicate those who didn’t make it.
The tense vocals and beat leave a strong impression, fitting well with the ad’s peculiar sense of tension.
At the same time, it has a refined allure that aligns closely with Chanel’s luxurious and stylish image.
HysopeArandel
I’m completely drawn in by the cutting-edge sound arrangement.
This track is by Arandel, a mysterious French music producer whose face and background remain entirely undisclosed.
It’s included on the 2019 album InBach.
If you’re a fan of classical music, this might ring a bell: the piece is based on J.
S.
Bach’s BWV 721, from the composer often called the father of music.
Perhaps the grandeur you can feel beneath the electronic textures comes from that source.
