[Whose Song Is It?] A Summary of Chanel’s Historical/All-Time Commercial Songs
Speaking of Chanel, it’s an iconic brand that revolutionized fashion and is one that many women admire.
Over the years, Chanel has produced numerous commercials.
While many of them are stylish and luxurious, perfectly matching the brand image, the music used in these ads is also refined, and it often becomes a topic of conversation about which artist’s song is featured.
In this article, we’ll present all the songs that have been used in Chanel commercials so far.
I’m sure you’ll find that one track you heard in a commercial and couldn’t get out of your head.
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[Whose Song?] A Compilation of Chanel’s Historical CM Songs (41–50)
UnfurlaClark
Here is the commercial for Chanel’s 2015 haute couture show.
As expected, Chanel’s clothing is elegant yet has a sharp edge—very cool.
To match the mood of a fashion show, the music is instrumental with a sterile, minimalist feel.
It’s “Unfurla” by the UK artist Chris Clark.
Often called a prodigy of electronic music, his track ties the Chanel collection together beautifully without being overbearing.
[Whose Songs?] A Compilation of Chanel’s Historical CM Songs (51–60)
Le Tourbillon de la vieKeira Knightley
A CM song for the jewelry collection “COCO CRUSH,” sung by Keira Knightley, the renowned actress and Chanel ambassador.
Originally an insert song from François Truffaut’s 1962 film Jules and Jim, the piece, titled “Le tourbillon,” became famous when sung by Jeanne Moreau, one of France’s iconic actresses.
Keira Knightley’s gentle, velvety vocals in French are soothing.
It feels like I can spend the day in calm and peace.
Taking a Chance on LoveAnne Ducros
This song, sung by French jazz singer Anne Ducros, was written by Vernon Duke for the 1940 Broadway musical Cabin in the Sky and is now a jazz standard performed by many singers.
Its lyrics are optimistic about seizing a chance at love, making it a perfect match for the product’s perfume, Chance.
It’s a commercial that women hoping to seize some kind of opportunity will find irresistible to buy.
Clair de luneSydney Symphony Orchestra
Speaking of Chanel No.
5, it’s the world-famous perfume loved by none other than Marilyn Monroe.
Here is its drama-style commercial.
Featuring Nicole Kidman, it evokes a storyline reminiscent of Roman Holiday.
Although it says almost nothing about the product itself, the stylish production leaves a lasting impression through its on-screen muse.
The classical masterpiece Clair de Lune by Debussy is performed beautifully and dramatically by the Sydney Symphony Orchestra, based in Sydney, Australia.
My Guiding AngelThe Ronettes
The holiday gift Watch & Fine Jewelry commercial song that has been airing since November 2021 is “My Guiding Angel” by The Ronettes.
The track was released in 1962, the year before their hit “Be My Baby,” which is celebrated as a masterpiece of the Wall of Sound.
While it portrays the ache of young love, its graceful, dramatic sonics and expansive vocals are utterly enchanting.
It may even resonate in some way with Chanel’s brand image.
Bright Luck（featuring Jono McCleery）Portico Quartet
In the commercial released in 2015, “The Spirit of the Cruise 2015/16 CHANEL Collection,” Portico Quartet, a London-based jazz band, provided the track “Bright Luck (featuring Jono McCleery).” Its unstable melody line, constructed with a highly contemporary sound, is striking.
Yet the piece holds together firmly as a song, projecting a refined, urban cool.
It perfectly matches the cool image associated with Chanel’s commercials.
True RomanceCITIZENS
The song used in the first-edition commercial for Chanel’s Little Black Jacket is “True Romance” by Citizens!, a UK rock band from London formed in 2010.
It’s included on their 2012 album “Here We Are.” Produced by Alex, the leader of the danceable band Franz Ferdinand, it has a stylish vibe that suits the Little Black Jacket.
The lyrics sing about how the time you can spend together is what true romance really is, and the sultry vocals add a sense of depth.