Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
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Nivea Kao commercial songs: Popular commercial songs (1–10)
MemoryMakihara Noriyuki
This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.
It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.
The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).
The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.
It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.
Original songShizuku (Porukadotto Sutingurei)
The commercial song for NIVEA Sun UV Milky Gel “High-Adhesion Care” featuring actress Yuko Araki.
The BGM used in the ad is an original song made just for this commercial.
But some of you might think, “I’ve heard this cute voice before…” The singer of this original track is Shizuku, the vocalist of Polkadot Stingray.
She also handled the NIVEA commercial song for spring/summer 2020.
Since it’s an original song, it doesn’t have a title, but the lyrics match the product perfectly—you can’t help but want to hear the full version, right?
Maybedoburokku
This commercial expresses, through a lighthearted song, how NIVEA’s mildly acidic foaming face wash addresses common skincare concerns.
It portrays the worries of Miwako Kakei and Maria Tani as they look at their reflections in the mirror, and conveys that NIVEA provides the solution.
The song, serving as both a confession of their concerns and a pathway to resolution, is a parody of Doburokku’s “Moshikashite Dakedo.” Centered on the breezy sound of an acoustic guitar that recalls the original track, the music unfolds into an airy arrangement.
Layered with lyrics that convey thoughtful ideas about facial cleansing, it creates a positive, uplifting mood.
Nivea Kao commercial songs: Popular commercial songs (11–20)
together; along with; bothWANIMA
This is the 8×4 Body Fresh commercial titled “Badminton,” featuring professional badminton player Nozomi Okuhara.
The ad shows Okuhara training hard at badminton and then using 8×4 Body Fresh after her workout.
Seeing her use it with a smile lets you imagine how refreshing it must feel.
The background music used in the commercial is “Tomoni,” a signature song by the rock band WANIMA.
It’s a high-velocity melodic hardcore tune with lyrics that give you the courage to keep moving forward.
It’s an upbeat and bright track that’s quintessentially WANIMA.
Original songYanagita Shusaku
This is a Nivea lip cream commercial featuring actress Haruka Fukuhara.
Set against striking snowy scenery, it highlights how the product keeps lips moisturized.
The background music uses Nivea’s familiar original tune, and this time it is sung by Shusaku Yanagida, the vocalist of Kami wa Saikoro wo Furanai.
I Want to Protect You ~Magic of a Touch~Chris Hart
When you think of NIVEA commercials, many of you probably think of this song first! The track used in the NIVEA SUN SUPER WATER GEL commercial “Like a Toner UV,” featuring Haru, is Chris Hart’s “Mamoritai ~magic of a touch~.” Included on his 2013 cover album “Heart Song -Special Edition-,” this song has been featured in many other NIVEA commercials as well.
The lyrics, which express a desire to hold tight and protect the smiles and lives of those we love, overflow with warm affection.
It’s a song that leaves you feeling cozy and gentle when you listen to it.
Eternal…EXILE
The song used as the commercial theme for NIVEA Body Skin Milk is EXILE’s “Eternal…”.
Released in 2003 as their 11th single, the lyrics were written by vocalist ATSUSHI himself.
It’s a gentle ballad that sings about relationships with cherished friends.