Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
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Nivea Kao commercial songs: Popular commercial songs (1–10)
together; along with; bothWANIMA
This is the 8×4 Body Fresh commercial titled “Badminton,” featuring professional badminton player Nozomi Okuhara.
The ad shows Okuhara training hard at badminton and then using 8×4 Body Fresh after her workout.
Seeing her use it with a smile lets you imagine how refreshing it must feel.
The background music used in the commercial is “Tomoni,” a signature song by the rock band WANIMA.
It’s a high-velocity melodic hardcore tune with lyrics that give you the courage to keep moving forward.
It’s an upbeat and bright track that’s quintessentially WANIMA.
Maybedoburokku
This commercial expresses, through a lighthearted song, how NIVEA’s mildly acidic foaming face wash addresses common skincare concerns.
It portrays the worries of Miwako Kakei and Maria Tani as they look at their reflections in the mirror, and conveys that NIVEA provides the solution.
The song, serving as both a confession of their concerns and a pathway to resolution, is a parody of Doburokku’s “Moshikashite Dakedo.” Centered on the breezy sound of an acoustic guitar that recalls the original track, the music unfolds into an airy arrangement.
Layered with lyrics that convey thoughtful ideas about facial cleansing, it creates a positive, uplifting mood.
Original songYanagita Shusaku
This is a Nivea lip cream commercial featuring actress Haruka Fukuhara.
Set against striking snowy scenery, it highlights how the product keeps lips moisturized.
The background music uses Nivea’s familiar original tune, and this time it is sung by Shusaku Yanagida, the vocalist of Kami wa Saikoro wo Furanai.
Nivea Kao commercial songs: Popular commercial songs (11–20)
Original songShizuku (Porukadotto Sutingurei)
The commercial song for NIVEA Sun UV Milky Gel “High-Adhesion Care” featuring actress Yuko Araki.
The BGM used in the ad is an original song made just for this commercial.
But some of you might think, “I’ve heard this cute voice before…” The singer of this original track is Shizuku, the vocalist of Polkadot Stingray.
She also handled the NIVEA commercial song for spring/summer 2020.
Since it’s an original song, it doesn’t have a title, but the lyrics match the product perfectly—you can’t help but want to hear the full version, right?
wishInoue Ryoma
“Negai,” sung by Ryoma Inoue, was used as the commercial song for the NIVEA brand in 2020.
Ryoma Inoue, who sings this track, is the vocalist of the piano rock band SHE’S.
His clear, high-toned voice perfectly matches the image of the commercial.
It’s a gentle, heartwarming love song filled with the desire to protect the one you love.
Everyone wants to be thought of this way by someone they love—and to have someone by their side who makes them feel that way.
Your refreshing feelingsZARD
This commercial conveys that 8×4 is perfect for the hot summer, helping keep sweat under control and supporting comfortable days.
It depicts Aya Ueto and her friends enjoying summer events, and their smiles lasting until the end communicate that their comfort is maintained.
The song that further highlights the fun and the refreshing, youthful atmosphere portrayed in the visuals is ZARD’s “Sawayaka na Kimi no Kimochi.” Its buoyant rhythm layered with powerful guitar tones evokes a refreshing feeling of sprinting full-speed through youth.
Izumi Sakai’s clear, expansive vocals are also a key point that emphasizes that refreshing vibe.
I Want to Protect You ~Magic of a Touch~Chris Hart
When you think of NIVEA commercials, many of you probably think of this song first! The track used in the NIVEA SUN SUPER WATER GEL commercial “Like a Toner UV,” featuring Haru, is Chris Hart’s “Mamoritai ~magic of a touch~.” Included on his 2013 cover album “Heart Song -Special Edition-,” this song has been featured in many other NIVEA commercials as well.
The lyrics, which express a desire to hold tight and protect the smiles and lives of those we love, overflow with warm affection.
It’s a song that leaves you feeling cozy and gentle when you listen to it.
