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[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
[Heartwarming] Moving CM songs. Popular commercial songs (1–10)
I Want to Protect You ~Magic of a Touch~NEW!kurisu haato
In the ordinary days spent with our children, aren’t there moments when our hearts suddenly swell with tenderness? The compassion we feel for those dearest to us right by our side, and the love conveyed through touch, are sung with a warm voice.
Originally included on the album “Heart Song -Special Edition-” released in September 2013, the song was later featured on a single released in February 2014.
It was also used in a Nivea commercial, perfectly aligning with the brand’s worldview of protecting families.
Chris Hart’s vocals evoke the warmth of everyday life.
It’s perfect for quietly listening while gazing at your sleeping child at night.
Midnight ExpresswayOkazaki Taiiku
Since its 2004 release, “Shinya Kousoku” (Midnight Expressway) has remained a beloved anthem among rock fans, celebrated as a song that cheers you on in life.
The original is by The Flower Companyz, but it has been covered by many artists over the years—so many that in 2009 a tribute album titled “Shinya Kousoku – Ikitete Yokatta no Tsudoi -” was released featuring only versions of this song.
Singer-songwriter Taiiku Okazaki also performed this classic, and his rendition was featured in a commercial for Sumitomo Mitsui Financial Group.
While he’s known for many humorous, laugh-inducing tracks, his performance here is riveting for its fiery, straightforward vocals—a powerful take that rivals the original.
Young SongKawasaki Takaya
This song is a love song that depicts the once-in-a-lifetime love of singer-songwriter Takaya Kawasaki, who shot to fame with “Mahou no Jutan” (Magic Carpet), and it was used in a campaign commercial for the National Federation of Light Motor Vehicle Associations.
In the lyrics, a certain man speaks as if confiding his feelings for the woman he loves.
He reflects on the miracle of meeting among tens of billions of people over hundreds of billions of years of history, and he talks about an affection so strong it overflows beyond control.
There’s no doubt you’ll be moved by the sincerity and purity of these feelings.
Along with the lyrics, Kawasaki’s warm vocals and the song’s relaxed yet lively vibe make it likely to become very popular as a wedding song.
START LINEŌhara Sakurako
The song chosen as the theme for the Boat Race commercial in 2021 was “START LINE” by Sakurako Ohara, a singer who is also active as an actress.
From the very beginning of the track, Ohara’s clear, straight-reaching vocals leap to the ear, and many listeners were likely captivated at first listen.
As the title “START LINE” suggests, the lyrics declare that no matter the adversity, once you set your goal, that’s your starting line—making it a song that gives you the courage and a push to start running toward what you want to do.
I forget you, who are so quiet, in October.atarayo
Formed in 2019, the band released this song as their very first track, posting the music video in November 2020.
After the MV went public, it quickly drew attention and became popular, and in 2021 it was featured in a Spotify commercial.
The lyrics begin with the woman in a couple telling the man she’s breaking up with him, then go on to describe her lingering attachment to him.
Many people have probably experienced that kind of attachment you can’t cut off, even when you know staying together just won’t work.
The song also expresses the feeling of wishing you had never met in the first place if it was going to hurt this much—a sentiment many will painfully relate to.
It’s a highly relatable heartbreak song that may squeeze your heart as it overlaps with your own experiences.
Funny BunnyUru
The pillows’ classic “Funny Bunny,” released in 1999 and still shining in the rock scene.
For Aquarius’s commercial, a version sung by singer-songwriter Uru was used.
While the original has a refreshing mid-tempo rock feel, Uru’s version features her clear, beautiful vocals over a piano accompaniment.
Uru’s rendition of “Funny Bunny” is included on the cover disc that comes with the limited first pressing of her 2020 album Orion Blue.
Over the SeasonSaitō Kazuyoshi
This song is a piece specially written by Kazuyoshi Saito for the commercial for Maruchan’s Aka Kitsune and Midori Tanuki.
In the commercial, there’s a scene where Tetsuya Takeda looks back on his younger days, and the lyrics of the song feature many images that evoke nostalgia.
The scenery of the yard at his parents’ home, the parents who always supported him, the friends he spent so much time with…
Memories of boyhood come flooding back all at once, leaving you with a warm feeling.
annie the clumsy
This is a heartwarming commercial featuring U-dai Iwasaki as the father of a high school student, depicting his awkward yet sincere love for his daughter.
It’s a UQmobile “UQ Parent-Child Support Discount” ad, and its charm lies in a story that warms the heart.
The BGM for this lovely piece is by female singer-songwriter Annie the clumsy, whose calm, gentle vocals are captivating.
If this CM has drawn you to her voice, please take the time to listen closely to her songs.
wrinkle alignmentVaundy
This song was released in 2021 and was featured in commercials for Shuto Iko, Osaka Isen, and Nagoya Isen.
The singer, Vaundy, is an artist whose 2019 release “Tokyo Flash” became a huge hit, and he has continued to produce a string of notable tracks since then.
The lyrics depict a man expressing his feelings for the woman he loves, conveying a romantic message about holding hands forever and growing old together.
It’s a sublime love song you’ll want to listen to with someone special.
As a personSUPER BEAVER
The song playing in the web commercial for Asahi Super Dry, a staple among canned beers, is “Hito to shite” by the rock band SUPER BEAVER.
The lyrics, written by guitarist Ryota Yanagisawa, sincerely lay out a life philosophy for living with style.
Thanks to the rock ballad arrangement and vocalist Ryota Shibuya’s deeply emotive singing, the message hits us directly.
It really makes you think, “That’s exactly right—I want to live like that too.”