A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
[Heartwarming] Moving CM songs. Popular commercial songs (1–10)
Fukushima DC “Breeze of Happiness, Fukushima” Version
I wonder if we can meet againNEW!Sambomasutā
Sambomaster / Will We Meet Again MUSIC VIDEO
Sambomaster’s “Mata Aeru Kana” was released in 2026 and is a song that seems to depict love for the people of their hometown.
Unusually for Sambomaster, it features a composition that incorporates digital tones, conveying future growth and hope from there.
The lyrics portray warmth through themes of love for one’s hometown and human connections, and the powerful vocals convey the strength of those feelings.
As the theme song for the Fukushima Destination Campaign, it was also used in commercials featuring the people of Fukushima and promoting the region.
Fujii Kaze – Michi Teyu Ku (Overflowing) / Official Video
This commercial showcases JERA’s commitment to supplying electricity through clean energy and to brightening the future, expressed through scenes of a town.
It presents both a bright cityscape and how it would look if that light disappeared, gently conveying the importance of light.
The song that further highlights the sense of importance depicted in the visuals is Fujii Kaze’s “Michiteyuku.” With a gentle, piano-centered sound layered with a voice that feels like it’s speaking to you, the composition conveys a tender sentiment through its melody.
General Incorporated Association, National Federation of Light Motor Vehicle Associations - Kei Car Awareness Promotion Campaign CM: 'The Driving Force of Japan, Kei Cars. Relay' Edition
Young SongKawasaki Takaya
Takaya Kawasaki - Young Song [OFFICIAL MUSIC VIDEO]
This song is a love song that depicts the once-in-a-lifetime love of singer-songwriter Takaya Kawasaki, who shot to fame with “Mahou no Jutan” (Magic Carpet), and it was used in a campaign commercial for the National Federation of Light Motor Vehicle Associations.
In the lyrics, a certain man speaks as if confiding his feelings for the woman he loves.
He reflects on the miracle of meeting among tens of billions of people over hundreds of billions of years of history, and he talks about an affection so strong it overflows beyond control.
There’s no doubt you’ll be moved by the sincerity and purity of these feelings.
Along with the lyrics, Kawasaki’s warm vocals and the song’s relaxed yet lively vibe make it likely to become very popular as a wedding song.
Okazaki Taiiku runs earnestly alongside his “classmate,” rugby player Keita Inagaki! The song is Flower Companyz’s “Midnight Highway,” covered by Okazaki Taiiku / SMBC Group commercial “Forward, Together” 30+60-second versions
Since its 2004 release, “Shinya Kousoku” (Midnight Expressway) has remained a beloved anthem among rock fans, celebrated as a song that cheers you on in life.
The original is by The Flower Companyz, but it has been covered by many artists over the years—so many that in 2009 a tribute album titled “Shinya Kousoku – Ikitete Yokatta no Tsudoi -” was released featuring only versions of this song.
Singer-songwriter Taiiku Okazaki also performed this classic, and his rendition was featured in a commercial for Sumitomo Mitsui Financial Group.
While he’s known for many humorous, laugh-inducing tracks, his performance here is riveting for its fiery, straightforward vocals—a powerful take that rivals the original.
BOAT RACE SPLASH: The 'Motivation' Chapter — Wanting to Become a Boat Racer
START LINEŌhara Sakurako
Sakurako Ohara – STARTLINE (Official Music Video)
The song chosen as the theme for the Boat Race commercial in 2021 was “START LINE” by Sakurako Ohara, a singer who is also active as an actress.
From the very beginning of the track, Ohara’s clear, straight-reaching vocals leap to the ear, and many listeners were likely captivated at first listen.
As the title “START LINE” suggests, the lyrics declare that no matter the adversity, once you set your goal, that’s your starting line—making it a song that gives you the courage and a push to start running toward what you want to do.
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