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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving CM songs. Popular commercial songs (41–50)

Fukoku Mutual Life “This Is Me” version

Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza

Angela Aki “Letter: To You, Fifteen” Music Video (HD)
Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza
Elaiza Ikeda Appears: New CM “That’s Me” (30 seconds)

Angela Aki’s “Tegami ~Haikei Juugo no Kimi e~” was chosen for a commercial that portrays a feeling many people share: liking to be alone but disliking loneliness.

In the CM, Elaiza Ikeda is shown performing the song with just her voice and a guitar in front of a train station, and the vocals you hear are actually by Ikeda herself.

The lyrics depict an exchange of letters between your 15-year-old self and your grown-up self.

The way the adult self offers advice to the troubled 15-year-old is sure to resonate as a message to many teenagers.

It’s one of those essential ballads that every teen should absolutely hear.

[Heartwarming] Moving Commercial Songs: Popular TV Commercial Tracks (51–60)

Yanagiya Apricot Oil “Youthful Catch” / “My Favorite Place”

EversongreGretGirl

reGretGirl "Ever Song" Official Music Video (Yanagiya Anzu Oil Commercial Song)
EversongreGretGirl
Apricot Oil: Youth Catch Ball Edition (15 seconds)

reGretGirl’s “Eversong” was released in 2025 and is also included on the album LOVERS.

Featuring strings, the band sound is grand yet gentle, evoking powerful emotions.

The lyrics portray a call to keep building love, conveying a positive resolve to move toward happiness.

The song was used in a commercial that promotes Yanagiya’s Apricot Oil by overlapping it with youthful scenery.

It conveys a fresh atmosphere, expressing the idea that by properly caring for your hair, you can give your all to your youth.

Zexy App: “The Day I Installed the Zexy App”

figure; appearance; form; shape; 姿 (sugata) can mean a person’s figure/appearance, the shape/form of something, or a visible state / 姿を見せる = to show oneselfaimyon

RECRUIT Zexy App CM 'The Day I Installed the Zexy App' 15-second Version

When it comes to Zexy, the familiar catchphrase is “When you get proposed to, Zexy.” Until now, the main focus has been the magazines sold in bookstores, but this commercial promotes downloading the Zexy app.

The CM shows a loving couple, and their calm, trusting relationship warms the viewer’s heart.

The music playing in the background is a gentle love song with a relaxed tempo.

It’s sung by Aimyon, and the lyrics express overflowing love for a partner and the desire to stay together forever.

The two people portrayed in the lyrics, who choose to be themselves without pretense, overlap with the couple featured in the commercial.

Kirin Afternoon Tea: 'Wanting to meet means wanting to warm you. Winter '17' Edition'

MapleKamisiraishi Moka

Moka Kamishiraishi sings Spitz’s classic song “Kaede” in the TV commercial for Kirin Gogo no Kocha: “I Want to See You, I Want to Warm You. Winter ’17”

Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.

It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.

While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.

The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.

NIVEA Kao NIVEA Cream “Want to Protect Forever” Version

I want to protect you forever.Kawasaki Takaya

“Magic Carpet” singer Takaya Kawasaki features in a new NIVEA brand commercial! An interview is also available where he talks about the feelings he put into the song “Zutto Mamoritai” (I Always Want to Protect You).

This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.

Each scenario depicts a reunion, effectively expressing human connection and mutual support.

The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.

LOVECHROME “Hair becomes beautiful. And just like that, we become happy.” Version

amberAramaki Yujin

Labcrom × Aru Kubozuka: “Hair becomes beautiful. And just like that, we become happy.” 30-second version

Yujin Aramaki’s “amber” is set to be released in 2025 and is a track he worked on for the album “Gaze.” Though it features bold, resonant sounds, the tempo is slow, and its structure conveys a curious sense of floating.

The lyrics seem to depict the small happiness found in everyday life, imparting a gentle warmth.

The song is used in a commercial promoting the haircare brand LUVCAROME, conveying through the smiles of two people that beautiful hair leads to everyday happiness.

Shimane Denkō “We Are the Home Help Squad” / “Conversations of the Heart”

Joined handsFunatsu Mahiro

Masato Funatsu “Connected Hands” Official Music Video
Joined handsFunatsu Mahiro

Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.

It’s a song that warmly portrays the happiness of spending days with a loved one.

The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.

Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.

This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.

You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.