[Heartwarming] Moving CM songs. Popular commercial songs

iNumber_i

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This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.

Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.

The song was used in 2025 for SEKKISEI’s commercial “i Bright.

Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.

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Hane Keisuke

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coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari

Ikimono-gakari “Irodori” Music Video (Odakyu Group corporate commercial song)

This song features a characteristically Ikimonogakari, familiar and beautiful melody and Kiyoe Yoshioka’s clear, expansive vocals.

The lyrics sing about nurturing connections between people and cherishing the colors that arise from them.

The bright, positive words are striking and match well with the relaxed, ballad-like arrangement.

Listening to it gives you a reassuring feeling, as if you’re being gently encouraged from behind.

The song is used in Odakyu Electric Railway’s commercial, “Connected, Expanding Days.”

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Hane Keisuke

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Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza

Angela Aki “Letter ~Dear You, Fifteen~” Official Music Video (HD)

Angela Aki’s “Tegami ~Haikei Juugo no Kimi e~” was chosen for a commercial that portrays a feeling many people share: liking to be alone but disliking loneliness.

In the CM, Elaiza Ikeda is shown performing the song with just her voice and a guitar in front of a train station, and the vocals you hear are actually by Ikeda herself.

The lyrics depict an exchange of letters between your 15-year-old self and your grown-up self.

The way the adult self offers advice to the troubled 15-year-old is sure to resonate as a message to many teenagers.

It’s one of those essential ballads that every teen should absolutely hear.

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Hane Keisuke

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SummerHisaishi Joe

Joe Hisaishi – Summer

Joe Hisaishi’s “Summer” was released in 1999 and composed as the main theme for the film “Kikujiro,” directed by Takeshi Kitano.

Centered on a light and gentle piano timbre, the orchestral colors softly layer in to create a tender atmosphere.

The structure—where phrases are repeated across various instrumental tones—is striking, and its playful spirit conveys a sense of joy.

As a commercial song, it has been used for Kirin Beverage’s functional drinks and corporate ads, with visuals expressing the desire to support everyone’s smiles.

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kappamaki

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As Time Goes ByYuga

As Time Goes By (Remastered)

Yuga’s rendition of “As Time Goes By” was used as the commercial song for Domohorn Wrinkle by Saishunkan Pharmaceutical.

The original piece was composed for the Broadway musical “Everybody’s Welcome,” later adopted as the theme for the film “Casablanca,” and went on to become a jazz standard.

There are many versions—including one sung by Frank Sinatra—and the song is known for its warm, piano-centered sound.

The commercial that features this song highlights natural scenery and the product’s appearance, emphasizing a sense of warmth.

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kappamaki

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EversongreGretGirl

reGretGirl "Ever Song" Official Music Video (Yanagiya Anzu Oil Commercial Song)

reGretGirl’s “Eversong” was released in 2025 and is also included on the album LOVERS.

Featuring strings, the band sound is grand yet gentle, evoking powerful emotions.

The lyrics portray a call to keep building love, conveying a positive resolve to move toward happiness.

The song was used in a commercial that promotes Yanagiya’s Apricot Oil by overlapping it with youthful scenery.

It conveys a fresh atmosphere, expressing the idea that by properly caring for your hair, you can give your all to your youth.

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kappamaki

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I want to protect you forever.Kawasaki Takaya

“Magic Carpet” singer Takaya Kawasaki features in a new NIVEA brand commercial! An interview is also available where he talks about the feelings he put into the song “Zutto Mamoritai” (I Always Want to Protect You).

This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.

Each scenario depicts a reunion, effectively expressing human connection and mutual support.

The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.

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kappamaki

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