[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs: Popular commercial tracks (71–80)
When cherry-blossom hues danceNakajima Mika
This is a song that heralds the arrival of spring.
It portrays the course of love alongside the changing of the four seasons.
The beauty of the lyrics and Mika Nakashima’s clear, transparent voice resonate deeply with listeners.
Released in February 2005, the song is also included on the album “MUSIC.” In 2013, it was featured in a Kampo Seimei commercial, capturing the hearts of many.
It’s a perfect choice when you want to cherish feelings kept in your heart or sense the beginning of a new season.
Sunny, sometimes, usSogabe Keiichi
The NISHIMATSUYA commercial “Now Is the Time for Everyone to Support Child-Rearing” depicts a community where everyone supports parents and children.
Men’s model Ren Uchida appears in the ad, which features the song “Hare Tokidoki, Bokura” to convey people’s kindness and compassion.
Keiichi Sokabe, known for creating numerous commercial songs, handled the production.
With lyrics themed around warm human relationships, the track delivers a driving band performance.
It’s a commercial that sends encouragement through his vocals, which feel close to everyday life.
Blue dancesKitatani Ruki
The Pocari Sweat commercial, with scenes like jumping on the beach, dancing nonstop on a rooftop, and running with arms around each other, makes you think “This is youth!” no matter which moment you look at.
Even the most ordinary, trivial things are a page of youth, aren’t they? What elevates this youthful vibe to the fullest is Ruki Kitaya’s “Ao ga Mau” (Blue in Flight).
Centered on the line “Time and seasons chase after us as they run,” the lyrics portray countless scenes of youth and are truly exquisite.
The “blue” in the title “Ao ga Mau,” the blue of youth, and Pocari Sweat’s signature blue are perfectly linked!
[Heartwarming] Moving CM Songs: Popular Commercial Tunes (81–90)
A Little Love SongSalyu
This is the Mitsubishi UFJ NICOS commercial “A Mysterious 4-gram Card: Life at a Crossroads,” featuring Araki Sugo and Misaki Hattori.
A credit card is just one of many payment methods, but this ad captures moments where hearts connect through it.
What makes this warm, dramatic CM even more memorable is the BGM, “Chiisana Koi no Uta.” Originally a signature song by MONGOL800, the commercial uses a cover version by Salyu.
Her tender yet resolute vocals and the beautiful choral work make for a wonderful arrangement—be sure to listen closely.
Footsteps ~Be StrongMr.Children
Mr.Children’s “Ashioto ~Be Strong” was released in 2015 and was written as the theme song for the film “Nobunaga Concerto.” With its gentle yet grand sound driven by resonant strings, the strength embedded in the music feels like a message calling out to the listener.
The lyrics portray steps toward the future and the feelings that accompany them, offering courage to those who are afraid to move forward.
In 2025, it was featured in a Sumitomo Life commercial; precisely because it’s such a powerful and positive song, it makes the commercial’s forward-looking spirit stand out even more.
With love from a certain futureback number
This is a song that was featured in a MOS Burger commercial aired in 2025 and released the same year as a digital single.
The song was written specifically for this commercial.
The lyrics are composed as a message sent from the future to the past.
For those who are finding life difficult right now, it may serve as a spark to nurture hope for the future.
Along with Iyori Shimizu’s gentle vocals and the calm melody line, listening to it can make you feel as if you’re being softly, kindly encouraged from behind.
ribbonOkazaki Taiiku
Okazaki Taiiku’s “Ribbon,” released in 2025, is a song written specifically for Sumitomo Mitsui Banking Corporation’s Trunk commercial.
It’s a gentle, piano-tinged ballad whose arrangement gradually expands toward the chorus, conveying a sense of positivity.
The lyrics express a resolve to set out on a journey, and the way they cherish memories while moving forward carries a message of encouragement to keep progressing.
The commercial also portrays support for business management, reinforcing the image of a song that backs new challenges.