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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving CM songs: Popular commercial tracks (71–80)

MOS Burger 'Eat, HAPPY!' version

With love from a certain futureback number

MOS Burger 'Eat, HAPPY!' 30-second version

This is a song that was featured in a MOS Burger commercial aired in 2025 and released the same year as a digital single.

The song was written specifically for this commercial.

The lyrics are composed as a message sent from the future to the past.

For those who are finding life difficult right now, it may serve as a spark to nurture hope for the future.

Along with Iyori Shimizu’s gentle vocals and the calm melody line, listening to it can make you feel as if you’re being softly, kindly encouraged from behind.

Amazon Prime Video “I Want to See What’s in Your Heart.” Version

All good!Kaneyori Masaru

Kaneyori Masaru [Everything’s Alright!] Music Video
All good!Kaneyori Masaru
"What Your Heart Wants to See" 60-Second Version | Prime Video

Kaneyori Masaru’s “Zenbu All Right!” is set to be released in 2025, a positive song that embraces the many facets of life.

Its band sound has both drive and lightness, and the relaxed vocals add to the laid-back feel.

As the title suggests, the lyrics express an attitude of cherishing ordinary days and moving forward, while also carrying a wish for many people’s lives to go well.

Chosen as a song for an Amazon Prime Video commercial, it conveys a positive vibe that brings color to everyday life.

NISSIN (Nissin Foods) CUPNOODLE “One and only taste”

EverythingMISIA

Nissin Cup Noodles CM MISIA Red Brick Warehouse_mpeg2video.mpg
EverythingMISIA

In the Nissin Cup Noodles commercial, MISIA herself sings a parody of the classic hit “Everything.” As MISIA belts it out, people run through the snow.

At first glance it’s very moving, but listen closely to the lyrics.

The opening line, “Yu irete~ yu irete~” (“Pour in the hot water~ pour in the hot water~”), will make you burst out laughing! It’s a funny ad that, in a way, is touching precisely because she sings it so earnestly.

[Heartwarming] Moving CM Songs: Popular Commercial Tunes (81–90)

Kirin Beverage FIRE “The Moment the Spark Ignites”

To Feel The FireKiritani Kenta

Kenta Kiritani delivers a brilliant cover of that classic hit! New Kirin Fire commercial released

This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.

It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.

The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.

The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.

Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.

Shionogi Pharmaceutical: “For the ones you love.” (Version)

Let’s walkikimonogakari

Ikimono-gakari “Aruite Ikō” Music Video
Let's walkikimonogakari
Miki Fujimoto shares what she ‘picked up’ from family life: ‘Suddenly, a weird dance party breaks out…’ Shionogi’s new TV commercial: “For the Ones You Love.”

Ikimono-gakari’s “Aruite Ikō” was released in 2011 and was written as the theme song for the drama “Runaway: For the One I Love.” It’s a ballad with a striking acoustic guitar sound, gradually expanding in arrangement and conveying warmth.

The lyrics depict a will to move forward step by step and a call to keep trying, strongly expressing a never-give-up attitude.

In 2025, it was also used in a Shionogi Pharmaceutical commercial, further conveying the sense of moving toward the future.

NIVEA Kao NIVEA Cream “For a Lifetime of Natural Skin” (version)

Touch (Close To You)Che’Nelle

Che’Nelle – Touch (Close To You) (Short Version)
Touch (Close To You)Che'Nelle
Kao NIVEA Nivea Cream “For a lifetime of bare skin”

This commercial portrays a situation where someone applies Nivea not to themselves, but to another person, conveying the warmth of human connection.

The act of caring for someone else’s skin with a smile clearly expresses mutual support and human bonds.

Further highlighting the warm atmosphere depicted in the visuals is Che’Nelle’s “Touch (Close To You).” The blend of airy, gentle sounds with her powerful vocals is striking, evoking both the kindness and strength found in supporting one another.

Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

future paintingFukuyama Masaharu

Nissay Sustainability Project “Nurturing the Future” Edition

This commercial gently introduces Nissay’s sustainability initiative for the future, the Nissay Sustaina Project.

With the theme of “Nurturing the Future,” it portrays people, communities, and the environment supporting one another, interwoven with Masaharu Fukuyama’s song.

The song featured in these tender visuals is Fukuyama’s “Miraie.” Written specifically for the commercial, it expresses the hope that we can reunite with our loved ones with a smile.

Centered on piano with a gentle vocal, it conveys a sense of human connection and warmth.