[Heartwarming] Moving CM songs. Popular commercial songs

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)

This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.

Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.

The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.

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Hane Keisuke

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WINDING ROADAyaka × Kobukuro

Kobukuro – WINDING ROAD (Ayaka × Kobukuro)

This is a song by Ayaka and Kobukuro, widely loved as the theme for the Nissan Cube commercial, that sings of life’s hardships and hopes.

It gently conveys the courage to push forward along life’s winding road and the hope for a small light waiting ahead.

With deep messages about the importance of loving something with an honest heart, and the new possibilities that appear when you let go of attachments and open your heart, this work became a major hit upon its release in February 2007, reaching No.

2 on the Oricon Weekly Chart.

When facing difficulties or taking a new step forward, it will quietly give you a push and guide you toward joy.

Beautiful worldAimer

Aimer “Beautiful World” Lyric Video

Aimer’s latest work opens with a striking image: spreading your wings and taking flight as a gentle rain falls.

It weaves a story of moving forward while holding past memories and dreams close to the heart.

Released digitally in January 2025 and followed by a CD single in February of the same year, the song was written specifically for an Idemitsu Kosan corporate commercial.

Its delicate arrangement—centered on piano and strings—draws you in, while Aimer’s deeply resonant voice and expressive delivery captivate the listener.

It’s perfect for those moments when you want to lift your gaze and keep moving ahead.

normal temperatureVaundy

normal temperature

Crafted in Vaundy’s signature love-song style, this track was also chosen as a commercial song for Zexy.

With cool, understated vocals and a restrained arrangement, it gives off a stylish impression.

Meanwhile, the lyrics—playing on the title “Jōnetsu” (Ever-warm/Constant Heat)—sing of a straightforward love brimming with passion.

Alongside the message “I love you straightforwardly, always running hot,” it also conveys how the singer is deeply drawn to the other person, as in “When I’m with you, my heart starts pounding.” The contrast between the sound and the lyrics feels fresh, doesn’t it?

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Hane Keisuke

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It’s okayMarushii

Marsi – It's Okay (Official Music Video)

This is a motivational song featuring a fast-paced band sound and warm melodies.

It carries a message of encouragement for young people who, despite experiencing setbacks and hardships, strive to move forward.

Combined with its positive sound, it becomes a piece that truly resonates.

Released by Marcy in March 2023, the song was written specifically for Pocari Sweat’s web movie “Our Now,” and was later included on the album Candle.

As a song that gently pushes those with anxious feelings forward, it’s one to hear in spring, the season of new beginnings.

In the Great Sky and on the Vast EarthMatsuyama Chiharu

In the Great Sky and on the Vast Earth

Set against the majestic nature of Hokkaido, this gem of a masterpiece sings of a powerful way of life.

Its lyrics, which stress the importance of continuing to look forward even while facing the setbacks and hardships everyone experiences at least once, are filled with the unique depth of insight and warmth characteristic of Chiharu Matsuyama.

Especially in moments when your heart feels like it might break, the song embodies the will to seize happiness with your own hands, gently giving listeners a reassuring push forward.

Included on the June 1977 album “Kimi no Tame ni Tsukutta Uta” (A Song Made for You), it was later featured as an insert song in the Fuji TV drama “The Ugly Duckling” and used in a Snow Brand Milk Products commercial.

This is a song to hear when you stand at a crossroads in life or are about to take a new step.

Matsuyama’s clear, pure voice will surely kindle a light of courage and hope in your heart.

Original song

Bikkuri Donkey TV Commercial: 'Warm Someone’s Heart'

This is a Bikkuri Donkey commercial that shows scenes inside the restaurant with the tagline, “Warm someone’s heart…”.

The smiles of the staff at work and the customers enjoying their hamburg steaks are wonderful.

The gentle singing that plays in the commercial is also memorable.

It seems to be sung by an amateur female college student, but there’s something strangely soothing about it when you listen.

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sasashina

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