[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)
Original songSogabe Keiichi
Nishimatsuya’s commercial “Now’s the Time for Everyone to Support Child-Rearing” overflows with a gentle warmth that, for some reason, makes you tear up little by little.
The song playing in the ad is an original track written by Keiichi Sokabe specifically for this CM.
It’s a bright, perfectly fitting, uplifting tune that crosses gender and generations to cheer on dads and moms working hard to raise their kids, and it makes you feel a wonderful future.
It’s a piece that suits the CM’s sense of human connection and warmth beautifully.
Toward the lightKaneko Ayano

It’s a commercial that conveys the sense that various constraints are gradually being lifted and that a world full of diverse expressions is beginning to return.
The idea is that by deliberately creating expressions and conveying emotions, people form connections and spark the way to a richer world.
Kaneko Ayano’s “Hikari no Hou e” is used as the BGM; its light, airy feel and bright vocals seem to further enhance the positive impression.
It also feels like a CM that communicates Shiseido’s philosophy of wanting to support rich expressions that clearly convey emotion.
When A Man Loves A WomanPercy Sledge


This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.
When A Man Loves A WomanPercy Sledge


One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.
It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.
The commercial conveys FIRE’s desire to be a source of comfort for working people.
The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.
The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.
WINDING ROADAyaka × Kobukuro

This is a song by Ayaka and Kobukuro, widely loved as the theme for the Nissan Cube commercial, that sings of life’s hardships and hopes.
It gently conveys the courage to push forward along life’s winding road and the hope for a small light waiting ahead.
With deep messages about the importance of loving something with an honest heart, and the new possibilities that appear when you let go of attachments and open your heart, this work became a major hit upon its release in February 2007, reaching No.
2 on the Oricon Weekly Chart.
When facing difficulties or taking a new step forward, it will quietly give you a push and guide you toward joy.
I want to keep looking at youflumpool

Known for its heart-stirring melody and lyrics that enrich listeners’ emotions, this song features gentle yet powerful vocals and an enveloping guitar tone that resonates pleasantly, softly accompanying people in their everyday lives.
Released in December 2009, it was used as the CM song for au KDDI’s “Fall in Love with LISMO!” campaign.
It also served as the theme song for an original au KDDI drama, which helped rapidly boost flumpool’s popularity.
Evoking the changing of the seasons, this track blends poignancy with warmth, making it perfect for moments when you want to look back on memories with someone special.
My Past Life, Many Lifetimes AgoRADWIMPS

This commercial, featuring Ayami Nakajo dressed in attire reminiscent of early modern European nobility, is for Kirin’s Gogo no Koucha (Afternoon Tea).
It portrays her reflecting on the connections between people that have been woven together with tea since the birth of afternoon tea culture, depicting what the CM’s title calls “What Tea Has Connected.” The background music is an orchestral arrangement of RADWIMPS’ “Zenzenzense,” which beautifully expresses one of the commercial’s themes: transcending time.


