[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs. Popular commercial songs (41–50)
Shine a light on me so much that it leaves me bewildered.Sambomasutā
Sambomaster’s “Tomadou Hodo ni Terashite Kure” was released in 2025 and is a song that strongly conveys a message of encouragement.
Its driving rhythm and layered, airy guitar tones are striking, evoking a tenderness within its power.
The message that everyone deserves to be happy and that we should make our lives shine clearly delivers courage.
The song was used in Sapporo Black Label’s commercial as the theme for the “Adult Elevator” campaign, and through Sambomaster’s powerful performance, it invites reflection on what it means to be an adult.
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2014 and included on the album HUMAN.
Centered around acoustic guitar and piano, its gentle sound, combined with his tender, conversational vocal delivery, conveys a sense of warmth.
The lyrics express a desire to live as a family, depicting an ideal image of family and the wish to become that way, which is deeply moving.
As a commercial song, it was used in a SoftBank ad highlighting initiatives to address social issues, presenting a forward-looking message about making the future better.
future paintingFukuyama Masaharu
It’s a song written specifically for Nippon Life’s 2025 commercial “Nurturing the Future,” and the title is said to carry two meanings: a vision of the future and a path toward it.
The lyrics, which sing about living each day earnestly because we ourselves are the ones creating the future, are sure to resonate with many listeners.
Another indispensable charm of this track is being able to hear Fukuyama’s warm, rich vocals.
It’s a heartfelt ballad infused with the desire to cherish our loved ones—and ourselves—for the sake of the future.
How are you?adieu
This song, sung by Moka Kamishiraishi under the name adieu, is a ballad whose lyrics depict experiences that almost everyone has gone through.
At the beginning of the lyrics, there’s a scene where the narrator sends a message to “you” who appeared in their dream after waking up.
Many of us have probably had the experience of suddenly remembering an old friend or lover and sending them a message, haven’t we? The song captures that moment and the wavering feelings inside with expressions that are intentionally subtle and open-ended.
Listening to it, you can’t help but feel a gentle warmth spreading in your heart.
It was featured in Kanro Candy’s 70th-anniversary commemorative movie, which aired in 2025.
Megurehaoto
This is a song by Haoto themed around cycles.
It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.
The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.
It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.
A Cheer Song Dedicated to YouHIPPY
This song drew attention as a Reiwa-era cheer anthem and is especially popular as a sports fight song.
Included on the 2017 album “HomeBase ~Arigatou~,” it truly broke through after the COVID-19 pandemic.
With an emotionally stirring melodic line, it’s a ballad whose lyrics—full of encouragement for those giving their all—are a must-read.
In 2025, it was featured in a Morinaga commercial supporting the World Athletics Championships.
iNumber_i
This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.
Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.
The song was used in 2025 for SEKKISEI’s commercial “i Bright.
Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.