[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)
Shadows of YouthAAAMYYY
AAAMYYY’s rendition of “Seishun no Kage” was featured as the commercial song for Kokumin Kyosai coop in 2025.
Originally by Tulip, AAAMYYY’s version preserves the feel of the original while adding a softness unique to a female vocal.
The lyrics look back on the path taken so far while depicting hope for the future, conveying the courage to move forward.
The commercial portrays mutual support among people and expresses Kokumin Kyosai’s commitment to supporting that.
Both the song and the visuals highlight themes of supporting one another, heightening the emotional impact.
Stand by MeSaucy Dog
Released in 2019, this song was featured in Kao’s “Babu Megurhythm” campaign, in the ‘Support Video for Exam-Takers’ segment.
It’s a heartwarming piece that portrays the friendship between the song’s protagonist and their best friend, who now live apart after choosing different paths.
In the first half, the lyrics look back nostalgically on their childhood, while the latter half shares recent updates and expresses care for the other.
It’s a song that reminds us that even as years pass and physical distance grows, the hearts of best friends remain connected.
Heartwarming: Moving commercial songs. Popular commercial songs (31–40)
Promise of SunflowersHata Motohiro
It’s one of Motohiro Hata’s signature songs, also known as the theme song for the film STAND BY ME Doraemon.
The song was used in NEXCO East Japan’s commercial titled “Protectors.” Released in 2014, it has remained a beloved staple for years.
The lyrics express a desire to always be with a dear friend, as well as a wish to become someone who can give kindness and warmth to others like that friend—sure to move your heart.
Listen to this song, and you’ll surely picture the wonderful friends around you.
BEST FRIENDGReeeeN
Released in 2013 and featured that same year in a commercial for Tokyo Individualized Educational Institute, this song is performed by the group then known as GReeeeN, who now go by GRe4N BOYZ.
The lyrics look back on relationships with friends from one’s youth from the perspective of being a bit older, making it a piece that will likely resonate more with adults than with students.
It’s a song that stirs the heart as it reflects on emotions you can only feel with the passage of time and on bonds that remain unchanged despite it.
Please listen while reflecting on your own relationships with your friends and see how they overlap with the song.
Us Again (Brass Band ver.)SG
The wind ensemble arrangement of singer-songwriter SG’s song, originally released in 2021, was featured in an Otsuka Pharmaceutical commercial in 2024.
It’s a graduation song that expresses feelings for friends who, after graduation, set off on their own paths.
The lyrics are really lovely: even though they’ll begin walking separate roads, they vow to meet again someday after following their respective journeys.
It’s a song that gives you the push to keep going, thinking, “That friend is out there doing their best somewhere,” even if you’re far apart.
In the Morning of DeterminationAqua Timez
Known as one of Aqua Timez’s signature songs released in 2006, this track also drew attention for being the theme song of the film “Brave Story.” With vocalist Futoshi’s distinctive high-toned voice gently resonating, the song gives you the courage to move forward as yourself.
The lyrics convey a message about revealing your true self and pressing ahead.
Emphasizing the courage to take that first step, the song was featured in a SoftBank commercial promoting support for basketball.
The commercial’s content links with the song’s theme, resulting in a moving piece of film.
1000 daysnozomi
The song used in MATCH’s commercial, which portrays the irreplaceable time spent with friends after club activities, is “1000 Days” by singer-songwriter Noashi.
It’s a graduation song themed around roughly 1,000 days—three years—of high school life.
It captures both the feeling that 1,000 days aren’t enough for youth and the magnitude of the memories built up over those 1,000 days.
It also depicts the conflict of stepping into adulthood, making it a track that will especially resonate with high school students on the verge of graduation.
Be sure to listen while reflecting on your own high school days.