[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)
Stand by MeSaucy Dog
Released in 2019, this song was featured in Kao’s “Babu Megurhythm” campaign, in the ‘Support Video for Exam-Takers’ segment.
It’s a heartwarming piece that portrays the friendship between the song’s protagonist and their best friend, who now live apart after choosing different paths.
In the first half, the lyrics look back nostalgically on their childhood, while the latter half shares recent updates and expresses care for the other.
It’s a song that reminds us that even as years pass and physical distance grows, the hearts of best friends remain connected.
Promise of SunflowersHata Motohiro
It’s one of Motohiro Hata’s signature songs, also known as the theme song for the film STAND BY ME Doraemon.
The song was used in NEXCO East Japan’s commercial titled “Protectors.” Released in 2014, it has remained a beloved staple for years.
The lyrics express a desire to always be with a dear friend, as well as a wish to become someone who can give kindness and warmth to others like that friend—sure to move your heart.
Listen to this song, and you’ll surely picture the wonderful friends around you.
Heartwarming: Moving commercial songs. Popular commercial songs (31–40)
BEST FRIENDGReeeeN
Released in 2013 and featured that same year in a commercial for Tokyo Individualized Educational Institute, this song is performed by the group then known as GReeeeN, who now go by GRe4N BOYZ.
The lyrics look back on relationships with friends from one’s youth from the perspective of being a bit older, making it a piece that will likely resonate more with adults than with students.
It’s a song that stirs the heart as it reflects on emotions you can only feel with the passage of time and on bonds that remain unchanged despite it.
Please listen while reflecting on your own relationships with your friends and see how they overlap with the song.
Sunny with occasional cloudsSukima Suichi
This is a song used to underscore a commercial for Sports Depot and Alpen’s Black Friday sale that straightforwardly highlights what products are on offer, emphasizing that direct, no-nonsense vibe.
With its bright, mid-tempo sound by Sukima Switch, it evokes a sense of hope looking toward the future.
In interviews, they’ve also mentioned that their experience of the Great East Japan Earthquake is reflected in the piece, instilling the importance of human bonds amid hardship and the will to move forward.
The lyrics, which overlay scenes of nature with human interactions, are also striking and convey a sense of progressing toward a brighter future.
Stars are falling.Senchimirimentaru
Centimillimental’s “Hoshi ga Furu” is set to be released in 2025—a poignant song that evokes wintry scenery.
The build-up toward the chorus is striking; as the sound gradually gains power, you can really feel the swell of emotion.
The lyrics portray a sadness that mirrors the sound, with lingering attachment and bravado expressed powerfully, creating a moving atmosphere while highlighting the pain.
As a commercial song, it’s featured in the Lagunasia Illumination ‘Light and Water Carnival’ CM, where its grand sound underscores the event’s sense of awe.
Until dawnUru
Uru’s “Yoru ga Akeru Made” was released in 2024 and was written specifically as a song for a Japanese Red Cross Society commercial.
The gentle sound of the piano blends with her clear, translucent vocals, conveying kindness and warmth directly.
The lyrics seem to depict hope for the future, and their expression of moving forward while believing in a brighter tomorrow gives listeners both inspiration and strength.
In the commercial featuring Mone Kamishiraishi, the initiatives of the Japanese Red Cross Society are portrayed, with the warmth of supporting others depicted in parallel with the song.
spin; weave; compose (e.g., a story)tota
Totasan’s “Tsumugu” was released in 2023 and became a big hit, gaining attention mainly on social media.
It gives the impression of a calm, band-driven sound layered with a gentle vocal, creating a warm atmosphere.
The lyrics depict someone speaking about their feelings for a loved one, and the expressions suggesting those feelings don’t quite reach them also convey a sense of sadness.
As for commercial use, it was featured in a Hot Pepper Beauty student-discount ad; perhaps because it aligns with the song, it seems to emphasize a sense of unadorned, genuine emotion.