[Heartwarming] Moving CM songs. Popular commercial songs

A winter fairy is melting a snowmanKimura Kaera

Kaela Kimura “A winter fairy is melting a snowman” (Official Music Video)

With a glittering synthesizer tone resounding through the intro, can’t you instantly picture a wintry scene the moment you hear it? Sung by Kaela Kimura, this song introduces fantastical motifs like winter fairies and snowmen, drawing listeners into a picture-book-like, wondrous world.

Released as a single in December 2010, it played in living rooms across Japan as an NTT DoCoMo commercial song at the time.

It was also featured in a LINE MUSIC commercial in 2017, making it a beloved winter classic that transcends eras.

It was her first release after giving birth as well, and beneath its cuteness you can feel a strong sense of resolve.

The dance beat that makes you want to move your cold, huddled body is perfect for car rides on the way to the slopes or for livening up winter events.

Beautiful daysFuruchi Toko

Beautiful Days-new version-

This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.

Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.

The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.

Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.

It’s sure to lift your spirits, so be sure to listen while reading the lyrics.

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Hane Keisuke

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I want to be with you, not with a bouquetayaka

I want to be with you, not with a bouquet

This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.

As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.

The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.

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kappamaki

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coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari

Ikimono-gakari “Irodori” Music Video (Odakyu Group corporate commercial song)

This song features a characteristically Ikimonogakari, familiar and beautiful melody and Kiyoe Yoshioka’s clear, expansive vocals.

The lyrics sing about nurturing connections between people and cherishing the colors that arise from them.

The bright, positive words are striking and match well with the relaxed, ballad-like arrangement.

Listening to it gives you a reassuring feeling, as if you’re being gently encouraged from behind.

The song is used in Odakyu Electric Railway’s commercial, “Connected, Expanding Days.”

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Hane Keisuke

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iNumber_i

i

This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.

Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.

The song was used in 2025 for SEKKISEI’s commercial “i Bright.

Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.

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Hane Keisuke

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Stand by MeSaucy Dog

Stand By Me

Released in 2019, this song was featured in Kao’s “Babu Megurhythm” campaign, in the ‘Support Video for Exam-Takers’ segment.

It’s a heartwarming piece that portrays the friendship between the song’s protagonist and their best friend, who now live apart after choosing different paths.

In the first half, the lyrics look back nostalgically on their childhood, while the latter half shares recent updates and expresses care for the other.

It’s a song that reminds us that even as years pass and physical distance grows, the hearts of best friends remain connected.

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Hane Keisuke

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Us Again (Brass Band ver.)SG

We Again (Wind Ensemble ver.) – SG (Official Behind-the-Scenes Music Video)

The wind ensemble arrangement of singer-songwriter SG’s song, originally released in 2021, was featured in an Otsuka Pharmaceutical commercial in 2024.

It’s a graduation song that expresses feelings for friends who, after graduation, set off on their own paths.

The lyrics are really lovely: even though they’ll begin walking separate roads, they vow to meet again someday after following their respective journeys.

It’s a song that gives you the push to keep going, thinking, “That friend is out there doing their best somewhere,” even if you’re far apart.

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Hane Keisuke

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