[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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Heartwarming: Moving commercial songs. Popular commercial songs (31–40)
In the Morning of DeterminationAqua Timez
Known as one of Aqua Timez’s signature songs released in 2006, this track also drew attention for being the theme song of the film “Brave Story.” With vocalist Futoshi’s distinctive high-toned voice gently resonating, the song gives you the courage to move forward as yourself.
The lyrics convey a message about revealing your true self and pressing ahead.
Emphasizing the courage to take that first step, the song was featured in a SoftBank commercial promoting support for basketball.
The commercial’s content links with the song’s theme, resulting in a moving piece of film.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
I want to be with you, not with a bouquetayaka
This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.
As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.
The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.
As Time Goes ByYuga
Yuga’s rendition of “As Time Goes By” was used as the commercial song for Domohorn Wrinkle by Saishunkan Pharmaceutical.
The original piece was composed for the Broadway musical “Everybody’s Welcome,” later adopted as the theme for the film “Casablanca,” and went on to become a jazz standard.
There are many versions—including one sung by Frank Sinatra—and the song is known for its warm, piano-centered sound.
The commercial that features this song highlights natural scenery and the product’s appearance, emphasizing a sense of warmth.
IMrs. GREEN APPLE
On a cold winter night illuminated by dazzling lights, there’s a warm-hearted commercial where Ren Meguro brings Kirin Afternoon Tea to Mrs.
GREEN APPLE as they perform on the street.
The song they’re playing in the video is “Watashi.” It’s a gentle, piano-driven ballad whose sound gradually expands as the track progresses, conveying a swell of emotion.
The lyrics depict a winter heartbreak and the accompanying bittersweet feelings, yet the warmth of the sound also evokes a forward-looking sentiment—cherishing the memories while moving on.
[Heartwarming] Moving CM songs. Popular commercial songs (41–50)
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
countrysideTamaki Kōji
Koji Tamaki’s “Den-en” was released in 1996 and has become one of his signature songs, with various arranged versions also issued over the years.
The original track gives the impression of a refreshing band sound, evoking a sense of forward-driving strength.
The resounding, soaring vocals are another key element of the piece, and that powerful singing conveys a wide-open, expansive landscape.
As a commercial jingle, the song was featured in a Suntory ad in 2025, arranged for orchestra; the commercial overlays scenes of Suntory’s R&D with the music to create a grand, majestic atmosphere.