[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular TV Commercial Tracks (51–60)
A bouquet of flowers with loveSuperfly
This commercial portrays how study methods change with the times, while also conveying that Calorie Mate’s support for those who work hard remains constant.
Because the times are changing, offering encouragement can be challenging; even so, the parent and child—played by Jiro Sato and Manato Sakamoto—show how Calorie Mate supports their efforts.
Further highlighting the warm tone of the visuals is the piano arrangement of Superfly’s “Ai wo Komete Hanataba wo.” Its gentle rhythm and melody are memorable, evoking a heartfelt warmth that conveys love to someone important.
The shape of happinessSon Shigyon
Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.
The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.
The lyrics savor the joy of spending time with a loved one, portraying deep affection.
The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.
SummerHisaishi Joe
Joe Hisaishi’s “Summer” was released in 1999 and composed as the main theme for the film “Kikujiro,” directed by Takeshi Kitano.
Centered on a light and gentle piano timbre, the orchestral colors softly layer in to create a tender atmosphere.
The structure—where phrases are repeated across various instrumental tones—is striking, and its playful spirit conveys a sense of joy.
As a commercial song, it has been used for Kirin Beverage’s functional drinks and corporate ads, with visuals expressing the desire to support everyone’s smiles.
go to meet (someone)Oda Kazumasa
Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.
It’s a refreshing, morning-evoking track with an overall gentle feel.
The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.
The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (61–70)
accent colorBialystocks
Bialystocks’ “Sashi-iro” was released in 2022, and it’s a song that conveys a gentle atmosphere.
Both the sound and the vocals have an impression of weightless drift, and that soft air soothes the listener’s heart.
The lyrics depict ordinary everyday scenes, and the reflections on days that can’t be returned to bring a touch of poignancy.
The song was used in a commercial for Kirin Namacha, and Ryohei Suzuki’s calm smile as he drinks the tea conveys its gentle flavor.
How could I possibly know?Vaundy
Vaundy’s “Boku ni wa Doushite Wakarun Darou” is set for release in 2025, a song that feels gentle yet carries a sense of urgency.
It begins quietly, as if murmuring one’s feelings, gradually building in power, and the strings that join toward the chorus create a poignant tension.
The expressive portrayal of emotions—regret, setbacks, and other forms of suffering—is striking, and the way these are depicted with touches of dreamlike language also conveys a sense of anxiety whose true nature is unclear.
The song has been selected for a Sony Life commercial featuring Tori Matsuzaka, presenting a message of moving forward with a positive attitude.
Precisely because the bright visuals overlap with a song infused with unease, it evokes an image of striving to overcome hardship.
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2011.
It’s a song that gently conveys feelings toward family.
Centered around piano and acoustic guitar with a soft timbre, layered with a powerful vocal, it evokes the idea of strength within gentleness.
The lyrics, which depict a desire to move toward an ideal family, are memorable, and a tender emotion is expressed throughout the piece.
The song was used in a SoftBank commercial featuring Masaharu Fukuyama and AI Mashaharu, portraying SoftBank’s efforts to address social issues.