[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [You'll Want to Listen Again] Popular Life Insurance Commercial Songs: CM Themes Through the Years [2026]
- [Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- [Tearjerker] Songs that make your heart tremble with tears & moving tracks with lyrics that touch the soul
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Kazumasa Oda CM Songs and Popular Tracks Ranking [2026]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [Meiji Yasuda Life Insurance Commercials] Popular and All-Time CM Roundup [2026]
- Love songs used in commercials. Popular commercial tunes, jingle songs.
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
[Heartwarming] Moving Commercial Songs: Popular TV Commercial Tracks (51–60)
amberAramaki Yujin
Yujin Aramaki’s “amber” is set to be released in 2025 and is a track he worked on for the album “Gaze.” Though it features bold, resonant sounds, the tempo is slow, and its structure conveys a curious sense of floating.
The lyrics seem to depict the small happiness found in everyday life, imparting a gentle warmth.
The song is used in a commercial promoting the haircare brand LUVCAROME, conveying through the smiles of two people that beautiful hair leads to everyday happiness.
Joined handsFunatsu Mahiro
Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.
It’s a song that warmly portrays the happiness of spending days with a loved one.
The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.
Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.
This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.
You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.
A bouquet of flowers with loveSuperfly
This commercial portrays how study methods change with the times, while also conveying that Calorie Mate’s support for those who work hard remains constant.
Because the times are changing, offering encouragement can be challenging; even so, the parent and child—played by Jiro Sato and Manato Sakamoto—show how Calorie Mate supports their efforts.
Further highlighting the warm tone of the visuals is the piano arrangement of Superfly’s “Ai wo Komete Hanataba wo.” Its gentle rhythm and melody are memorable, evoking a heartfelt warmth that conveys love to someone important.
go to meet (someone)Oda Kazumasa
Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.
It’s a refreshing, morning-evoking track with an overall gentle feel.
The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.
The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (61–70)
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
accent colorBialystocks
Bialystocks’ “Sashi-iro” was released in 2022, and it’s a song that conveys a gentle atmosphere.
Both the sound and the vocals have an impression of weightless drift, and that soft air soothes the listener’s heart.
The lyrics depict ordinary everyday scenes, and the reflections on days that can’t be returned to bring a touch of poignancy.
The song was used in a commercial for Kirin Namacha, and Ryohei Suzuki’s calm smile as he drinks the tea conveys its gentle flavor.
How could I possibly know?Vaundy
Vaundy’s “Boku ni wa Doushite Wakarun Darou” is set for release in 2025, a song that feels gentle yet carries a sense of urgency.
It begins quietly, as if murmuring one’s feelings, gradually building in power, and the strings that join toward the chorus create a poignant tension.
The expressive portrayal of emotions—regret, setbacks, and other forms of suffering—is striking, and the way these are depicted with touches of dreamlike language also conveys a sense of anxiety whose true nature is unclear.
The song has been selected for a Sony Life commercial featuring Tori Matsuzaka, presenting a message of moving forward with a positive attitude.
Precisely because the bright visuals overlap with a song infused with unease, it evokes an image of striving to overcome hardship.