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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)

Sapporo Beer Sapporo Classic “What kind of mother was she?” version

Let’s have a drink here.taka ando toshi

[Now streaming for karaoke] Come on, let’s drink here. | Sapporo Classic Brand Song [Full MV]
Let's have a drink here.taka ando toshi

In addition to the duo Taka and Toshi, Taka’s mother also appears in this commercial.

It features a striking setup in which they talk about childhood memories with their mother.

Playing in the background is “Koko de, Nomou yo.”, a song familiar from Sapporo Beer commercials—an original track created for the ad and sung by Taka and Toshi.

With lyrics about their hometown of Hokkaido and a wish to spend time together with friends, it’s a song that’s likely to move many listeners.

Otsuka (Otsuka Pharmaceutical) CalorieMate “Show them your true strength.” Version

Don’t give up on your dreamsAnly

Yuna Taira is moved by the massive “moving chalkboard art” made from 6,328 pieces! In Calorie Mate’s new commercial, she cheers on exam-takers: Calorie Mate New CM “Show Them Your True Strength.” Version – CM and Behind-the-Scenes Footage
Don't give up on your dreamsAnly

One of Takako Okamura’s signature songs, “Yume wo Akiramenai de” (“Don’t Give Up on Your Dreams”), was released in 1987 and has long been loved as a motivational anthem for exam-takers, including being featured in a prep school commercial at the time.

In 2015, a version sung by Anly, a singer-songwriter from Okinawa, was used in a CalorieMate commercial.

Anly is known for her performances using a looper to layer guitar sounds and her own vocals.

In this cover of “Yume wo Akiramenai de,” the arrangement highlights her appeal—her pure, soaring high notes that ring beautifully.

RECRUIT Zexy 'Get Old with Me' Version

Let’s become a familyFukuyama Masaharu

Masaharu Fukuyama’s “Kazoku ni Narou yo” is known as a classic wedding song.

Many people have heard it at a friend’s wedding, and some may have even played it at their own.

The song was used in a commercial for the wedding magazine Zexy, which is a perfect fit.

Its lyrics overflow with gratitude and love for family and loved ones, delivered through Fukuyama’s warm singing voice.

It’s a moving song—a timeless masterpiece that brings tears to your eyes.

McDonald’s 50th Anniversary Commercial: Together with Family — “The Reason I’m Here”

youTeshima Aoi

“Anata” is a song released in 1973 as singer-songwriter Akiko Kosaka’s debut single.

The lyrics express feelings for a former lover and the dreams she had at the time, making it a poignant breakup song based on Kosaka’s own experiences.

In 2021, “Anata” was used in a McDonald’s commercial depicting actress Yoshiko Miyazaki reminiscing about a youthful romance; the version featured in the ad was a cover by singer-songwriter Aoi Teshima.

Her clear, translucent vocals can be savored at length.

A winter fairy is melting a snowmanKimura Kaera

Kaela Kimura “A winter fairy is melting a snowman” (Official Music Video)
A winter fairy is melting a snowmanKimura Kaera

With a glittering synthesizer tone resounding through the intro, can’t you instantly picture a wintry scene the moment you hear it? Sung by Kaela Kimura, this song introduces fantastical motifs like winter fairies and snowmen, drawing listeners into a picture-book-like, wondrous world.

Released as a single in December 2010, it played in living rooms across Japan as an NTT DoCoMo commercial song at the time.

It was also featured in a LINE MUSIC commercial in 2017, making it a beloved winter classic that transcends eras.

It was her first release after giving birth as well, and beneath its cuteness you can feel a strong sense of resolve.

The dance beat that makes you want to move your cold, huddled body is perfect for car rides on the way to the slopes or for livening up winter events.

au by KDDI Santaro Series “Voice of the Sea” Episode

Voice of the Seaurashima tarō (kiritani kenta)

"The Voice of the Sea" Full ver. / Urashima Taro (Kenta Kiritani) [Official]
Voice of the Seaurashima tarō (kiritani kenta)

This is a song performed by Kenta Kiritani, who plays Urashima Taro in the popular au Santaro commercial series, and it’s used as the CM song.

With its relaxed tempo and gently flowing melody line, it became very popular at karaoke as an easy song to sing.

The lyrics, which evoke a long-distance romance, express a bittersweet yet beautiful love, and Kiritani’s unadorned vocals sink straight into your heart.

Listening to it, you can’t help but be moved by Urashima Taro’s sincere feelings for Otohime—it’s a truly touching track.

P&G Pantene 2010

Beautiful daysFuruchi Toko

This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.

Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.

The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.

Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.

It’s sure to lift your spirits, so be sure to listen while reading the lyrics.