[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)
I Want to Protect You ~Magic of a Touch~kurisu haato
In the ordinary days spent with our children, aren’t there moments when our hearts suddenly swell with tenderness? The compassion we feel for those dearest to us right by our side, and the love conveyed through touch, are sung with a warm voice.
Originally included on the album “Heart Song -Special Edition-” released in September 2013, the song was later featured on a single released in February 2014.
It was also used in a Nivea commercial, perfectly aligning with the brand’s worldview of protecting families.
Chris Hart’s vocals evoke the warmth of everyday life.
It’s perfect for quietly listening while gazing at your sleeping child at night.
Voice of the Seaurashima tarō (kiritani kenta)
This is a song performed by Kenta Kiritani, who plays Urashima Taro in the popular au Santaro commercial series, and it’s used as the CM song.
With its relaxed tempo and gently flowing melody line, it became very popular at karaoke as an easy song to sing.
The lyrics, which evoke a long-distance romance, express a bittersweet yet beautiful love, and Kiritani’s unadorned vocals sink straight into your heart.
Listening to it, you can’t help but be moved by Urashima Taro’s sincere feelings for Otohime—it’s a truly touching track.
Shadows of YouthAAAMYYY
AAAMYYY’s rendition of “Seishun no Kage” was featured as the commercial song for Kokumin Kyosai coop in 2025.
Originally by Tulip, AAAMYYY’s version preserves the feel of the original while adding a softness unique to a female vocal.
The lyrics look back on the path taken so far while depicting hope for the future, conveying the courage to move forward.
The commercial portrays mutual support among people and expresses Kokumin Kyosai’s commitment to supporting that.
Both the song and the visuals highlight themes of supporting one another, heightening the emotional impact.
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” is known as a classic wedding song.
Many people have heard it at a friend’s wedding, and some may have even played it at their own.
The song was used in a commercial for the wedding magazine Zexy, which is a perfect fit.
Its lyrics overflow with gratitude and love for family and loved ones, delivered through Fukuyama’s warm singing voice.
It’s a moving song—a timeless masterpiece that brings tears to your eyes.
youTeshima Aoi
“Anata” is a song released in 1973 as singer-songwriter Akiko Kosaka’s debut single.
The lyrics express feelings for a former lover and the dreams she had at the time, making it a poignant breakup song based on Kosaka’s own experiences.
In 2021, “Anata” was used in a McDonald’s commercial depicting actress Yoshiko Miyazaki reminiscing about a youthful romance; the version featured in the ad was a cover by singer-songwriter Aoi Teshima.
Her clear, translucent vocals can be savored at length.
annie the clumsy
This is a heartwarming commercial featuring U-dai Iwasaki as the father of a high school student, depicting his awkward yet sincere love for his daughter.
It’s a UQmobile “UQ Parent-Child Support Discount” ad, and its charm lies in a story that warms the heart.
The BGM for this lovely piece is by female singer-songwriter Annie the clumsy, whose calm, gentle vocals are captivating.
If this CM has drawn you to her voice, please take the time to listen closely to her songs.
Let’s have a drink here.taka ando toshi
In addition to the duo Taka and Toshi, Taka’s mother also appears in this commercial.
It features a striking setup in which they talk about childhood memories with their mother.
Playing in the background is “Koko de, Nomou yo.”, a song familiar from Sapporo Beer commercials—an original track created for the ad and sung by Taka and Toshi.
With lyrics about their hometown of Hokkaido and a wish to spend time together with friends, it’s a song that’s likely to move many listeners.