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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving CM songs: Popular commercial tracks (71–80)

Sumitomo Life: Three Major Illnesses PLUS ALIVE – “You Keep Going. Footsteps ~ Be Strong” Version

Footsteps ~Be StrongMr.Children

Mr.Children “Footsteps ~Be Strong” MUSIC VIDEO
Footsteps ~Be StrongMr.Children
Sumitomo Life “Three Major Diseases PLUS ALIVE” New CM “You Continue. Footsteps ~Be Strong” (30 seconds) [Sumitomo Life Official]

Mr.Children’s “Ashioto ~Be Strong” was released in 2015 and was written as the theme song for the film “Nobunaga Concerto.” With its gentle yet grand sound driven by resonant strings, the strength embedded in the music feels like a message calling out to the listener.

The lyrics portray steps toward the future and the feelings that accompany them, offering courage to those who are afraid to move forward.

In 2025, it was featured in a Sumitomo Life commercial; precisely because it’s such a powerful and positive song, it makes the commercial’s forward-looking spirit stand out even more.

SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” Edition

ribbonOkazaki Taiiku

Okazaki Taiiku feat. Ayako Ikeda “Ribbon” Music Video
ribbonOkazaki Taiiku
【Trunk】TVCM “Dear companies” 90sec

Okazaki Taiiku’s “Ribbon,” released in 2025, is a song written specifically for Sumitomo Mitsui Banking Corporation’s Trunk commercial.

It’s a gentle, piano-tinged ballad whose arrangement gradually expands toward the chorus, conveying a sense of positivity.

The lyrics express a resolve to set out on a journey, and the way they cherish memories while moving forward carries a message of encouragement to keep progressing.

The commercial also portrays support for business management, reinforcing the image of a song that backs new challenges.

Spotify - Music for Your Everyday: “Cleaning Out the Family Home” Edition

Swaying feelingsZARD

“Shaking Feelings” Music Video
Swaying feelingsZARD
Spotify | “Music for Your Everyday” - Cleaning Out My Parents’ House (Extended Version)

This is a commercial that reminds us of the greatness of music through a scene of a mother and daughter tidying up their home.

In the middle of cleaning, the woman playing the mother finds an old MiniDisc stereo and a stack of MDs she used to use.

As she picks one up and gazes at it nostalgically, the woman playing the daughter searches for the song on Spotify and starts playing it.

Seeing her mother close her eyes the moment the intro starts and listen intently, the daughter simply says, “Nice.” Many viewers probably felt a tug at the heartstrings witnessing a timeless classic transcend generations.

By the way, the song is ZARD’s “Yureru Omoi” (“Shaking Heart”), one of ZARD’s signature tracks released in 1993.

Its distinctly ’90s, accessible melody and Izumi Sakai’s clear, beautiful vocals are utterly captivating.

NIVEA Kao Deep Moisture “Meeting Up” Version

Important personFujimaki Ryota

Commercial NIVEA Kao NIVEA Deep Moisture Lip “Meeting Up” Fumino Kimura

This is a commercial introducing Deep Moisture Lip featuring Yoshino Kimura.

After a scene where Kimura, waiting to meet a man, applies the lip balm, the ad highlights the ingredients used and its high moisturizing power.

The calm and beautiful song playing in the background is “Taisetsu na Hito” (Precious One) sung by Ryota Fujimaki.

Released in 2015, the song was originally written with only one chorus for the commercial, but lyrics and melody were later added to create a full track.

It features the familiar Nivea CM phrase “Mamoritai” (“I want to protect”), and is a warm ballad that expresses feelings for a cherished person.

Panasonic VIERA 2007

You raise me upCeltic Woman

[CM] Panasonic "Plasma TV VIERA" featuring Koyuki (2007)

This commercial features Ms.

Koyuki narrating to highlight what Panasonic’s VIERA is particular about.

Here, it focuses on how glare has been reduced, conveying the aim of making the TV easier to watch.

The grand atmosphere portrayed in the visuals is further accentuated by the song “You Raise Me Up” by Celtic Woman.

The blend of gently resonant strings and soaring vocals is striking, conveying a sense of grandeur while creating a moving mood.

Panasonic VIERA 2005

AmarantineEnya

Enya – Amarantine (Official Video)
AmarantineEnya
Panasonic VIERA IPS LCD TV LX500 2005 commercial

This commercial focuses on the fact that VIERA is an IPS LCD TV, conveying—through narration by Koyuki—how its picture looks different from before.

It especially emphasizes the view from an angle, highlighting that images which used to feel off now appear beautiful.

Enhancing this sense of a grand, near-futuristic atmosphere is Enya’s “Amarantine.” The gentle rhythm marked by strings and the crystalline vocals are striking, and even as the piece unfolds softly, it conveys a moving sense of emotion.

Otsuka Pharmaceutical Pocari Sweat “Blue Dances” Version

Blue dancesKitatani Ruki

[Pocari CM] Tsubaki and Anji Ikebata become the series’ first double heroines! New Pocari Sweat commercial “Ao ga Mau” (Blue Dances). CM song: Ruki Kitaya’s “Ao ga Mau.”
Blue dancesKitatani Ruki

The Pocari Sweat commercial, with scenes like jumping on the beach, dancing nonstop on a rooftop, and running with arms around each other, makes you think “This is youth!” no matter which moment you look at.

Even the most ordinary, trivial things are a page of youth, aren’t they? What elevates this youthful vibe to the fullest is Ruki Kitaya’s “Ao ga Mau” (Blue in Flight).

Centered on the line “Time and seasons chase after us as they run,” the lyrics portray countless scenes of youth and are truly exquisite.

The “blue” in the title “Ao ga Mau,” the blue of youth, and Pocari Sweat’s signature blue are perfectly linked!