[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs: Popular commercial tracks (71–80)
beautiful songKudō Keiichi
The promotional commercial for the wedding venue Homeikan in Daikanyama tells the story of a bride who has dreamed since childhood of getting married at this venue.
By showing both the interior and exterior of the site as well as the cuisine, it helps viewers imagine what a reception there would be like.
The CM’s background music features “beautiful song” by Keiichi Kudo, a singer-songwriter.
Before the wedding, the lyrics express gratitude to the parents, and in the second verse they convey feelings toward the partner.
With strings woven into a grand rock ballad arrangement and a soaring vocal performance, it’s a highly compelling track to listen to.
New York State of MindBilly Joel
This commercial, featuring Hana Sugisaki standing still in the middle of Shibuya’s scramble crossing—an image that leaves a strong impression—introduces a company’s mission to use IT to make the future better.
The dawn-lit visuals are so beautiful that you can’t help but want to watch it over and over.
The emotional song that plays alongside this wonderful footage is Billy Joel’s “New York State of Mind.” Released in 1976, the song expresses Billy’s feelings as he returned to his hometown of New York.
His richly expressive vocals—and the beautiful piano accompaniment—further elevate the song’s moving atmosphere.
MapleKamisiraishi Moka
Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.
It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.
While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.
The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.
You raise me upCeltic Woman
This commercial features Ms.
Koyuki narrating to highlight what Panasonic’s VIERA is particular about.
Here, it focuses on how glare has been reduced, conveying the aim of making the TV easier to watch.
The grand atmosphere portrayed in the visuals is further accentuated by the song “You Raise Me Up” by Celtic Woman.
The blend of gently resonant strings and soaring vocals is striking, conveying a sense of grandeur while creating a moving mood.
AmarantineEnya
This commercial focuses on the fact that VIERA is an IPS LCD TV, conveying—through narration by Koyuki—how its picture looks different from before.
It especially emphasizes the view from an angle, highlighting that images which used to feel off now appear beautiful.
Enhancing this sense of a grand, near-futuristic atmosphere is Enya’s “Amarantine.” The gentle rhythm marked by strings and the crystalline vocals are striking, and even as the piece unfolds softly, it conveys a moving sense of emotion.
To Feel The FireKiritani Kenta
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
Thread (cover)EXILE ATSUSHI
In Toyota Home’s ongoing series of commercials featuring Yō Yoshida as the mother and Mayu Matsuoka as the daughter, the latest installment is the “Departure” version, in which the daughter leaves home to start university.
When the mother tells her daughter—who is lost in memories—that she can always come back, it brings tears to our eyes too.
The commercial uses Miyuki Nakajima’s “Ito” as its theme song, a track that has been covered by many different artists.
