[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs. Popular commercial songs (1–10)
A winter fairy is melting a snowmanKimura Kaera
With a glittering synthesizer tone resounding through the intro, can’t you instantly picture a wintry scene the moment you hear it? Sung by Kaela Kimura, this song introduces fantastical motifs like winter fairies and snowmen, drawing listeners into a picture-book-like, wondrous world.
Released as a single in December 2010, it played in living rooms across Japan as an NTT DoCoMo commercial song at the time.
It was also featured in a LINE MUSIC commercial in 2017, making it a beloved winter classic that transcends eras.
It was her first release after giving birth as well, and beneath its cuteness you can feel a strong sense of resolve.
The dance beat that makes you want to move your cold, huddled body is perfect for car rides on the way to the slopes or for livening up winter events.
As a personSUPER BEAVER
The song playing in the web commercial for Asahi Super Dry, a staple among canned beers, is “Hito to shite” by the rock band SUPER BEAVER.
The lyrics, written by guitarist Ryota Yanagisawa, sincerely lay out a life philosophy for living with style.
Thanks to the rock ballad arrangement and vocalist Ryota Shibuya’s deeply emotive singing, the message hits us directly.
It really makes you think, “That’s exactly right—I want to live like that too.”
wrinkle alignmentVaundy
This song was released in 2021 and was featured in commercials for Shuto Iko, Osaka Isen, and Nagoya Isen.
The singer, Vaundy, is an artist whose 2019 release “Tokyo Flash” became a huge hit, and he has continued to produce a string of notable tracks since then.
The lyrics depict a man expressing his feelings for the woman he loves, conveying a romantic message about holding hands forever and growing old together.
It’s a sublime love song you’ll want to listen to with someone special.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (11–20)
trumpet vineAndō Yūko
Nōzen Katsura, with its moist piano tones and crystal-clear vocals, leaves a striking impression.
Often considered Yuko Ando’s breakthrough song, its lyrics are said to be based on a poem her grandmother wrote in memory of her late husband.
Combined with the commercial taglines like “What shall we become after being husband and wife?” and “My hobby is you,” it’s a heart-tugging masterpiece that tightens the chest.
Ah. There are moments that pass in an instant.Takehara Pisutoru
“Attoiuma wa Aru sa” is a song by Pistol Takehara released in 2019.
It’s the familiar commercial tune from the series featuring actor Eita as Kazuo Ueda.
The lyrics Takehara writes are all powerful, and his solid, weighty vocals have a reassuring steadiness.
He’s an artist whose music helps you relax and feel at ease.
The map inside my heart.Matsutōya Yumi
This is a song written by Yumi Matsutoya for Daiwa House Industry’s commercial “Hometown 2016.” You might feel like leaving, wish you could forget, and yet find yourself looking back or wanting to return.
Maybe a hometown isn’t just a place you feel nostalgic about.
No matter what happened there, the message that comes through is that your hometown is the place that formed the foundation of who you are now—the place your heart returns to.
OmoutaKiyosaku (MONGOL800)
The song “Omouta,” sung by Kiyosaku, the bass vocalist of MONGOL800, has been featured in JT commercials that have become a hot topic for depicting feelings toward loved ones such as family, partners, and friends.
There are six different versions of “Omouta,” each tailored to the content of its respective commercial, and every one of them is moving enough to tug tightly at your heartstrings.
Many of you may have found yourselves curious about this song after catching the commercials on TV.
Each version is available on various streaming services, so if you’re interested, be sure to give them a listen.