[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs. Popular commercial songs (1–10)
Over the SeasonSaitō Kazuyoshi
This song is a piece specially written by Kazuyoshi Saito for the commercial for Maruchan’s Aka Kitsune and Midori Tanuki.
In the commercial, there’s a scene where Tetsuya Takeda looks back on his younger days, and the lyrics of the song feature many images that evoke nostalgia.
The scenery of the yard at his parents’ home, the parents who always supported him, the friends he spent so much time with…
Memories of boyhood come flooding back all at once, leaving you with a warm feeling.
I Want to Protect You ~Magic of a Touch~NEW!kurisu haato
In the ordinary days spent with our children, aren’t there moments when our hearts suddenly swell with tenderness? The compassion we feel for those dearest to us right by our side, and the love conveyed through touch, are sung with a warm voice.
Originally included on the album “Heart Song -Special Edition-” released in September 2013, the song was later featured on a single released in February 2014.
It was also used in a Nivea commercial, perfectly aligning with the brand’s worldview of protecting families.
Chris Hart’s vocals evoke the warmth of everyday life.
It’s perfect for quietly listening while gazing at your sleeping child at night.
wrinkle alignmentVaundy
This song was released in 2021 and was featured in commercials for Shuto Iko, Osaka Isen, and Nagoya Isen.
The singer, Vaundy, is an artist whose 2019 release “Tokyo Flash” became a huge hit, and he has continued to produce a string of notable tracks since then.
The lyrics depict a man expressing his feelings for the woman he loves, conveying a romantic message about holding hands forever and growing old together.
It’s a sublime love song you’ll want to listen to with someone special.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (11–20)
I forget you, who are so quiet, in October.atarayo
Formed in 2019, the band released this song as their very first track, posting the music video in November 2020.
After the MV went public, it quickly drew attention and became popular, and in 2021 it was featured in a Spotify commercial.
The lyrics begin with the woman in a couple telling the man she’s breaking up with him, then go on to describe her lingering attachment to him.
Many people have probably experienced that kind of attachment you can’t cut off, even when you know staying together just won’t work.
The song also expresses the feeling of wishing you had never met in the first place if it was going to hurt this much—a sentiment many will painfully relate to.
It’s a highly relatable heartbreak song that may squeeze your heart as it overlaps with your own experiences.
As a personSUPER BEAVER
The song playing in the web commercial for Asahi Super Dry, a staple among canned beers, is “Hito to shite” by the rock band SUPER BEAVER.
The lyrics, written by guitarist Ryota Yanagisawa, sincerely lay out a life philosophy for living with style.
Thanks to the rock ballad arrangement and vocalist Ryota Shibuya’s deeply emotive singing, the message hits us directly.
It really makes you think, “That’s exactly right—I want to live like that too.”
trumpet vineAndō Yūko
Nōzen Katsura, with its moist piano tones and crystal-clear vocals, leaves a striking impression.
Often considered Yuko Ando’s breakthrough song, its lyrics are said to be based on a poem her grandmother wrote in memory of her late husband.
Combined with the commercial taglines like “What shall we become after being husband and wife?” and “My hobby is you,” it’s a heart-tugging masterpiece that tightens the chest.
The map inside my heart.Matsutōya Yumi
This is a song written by Yumi Matsutoya for Daiwa House Industry’s commercial “Hometown 2016.” You might feel like leaving, wish you could forget, and yet find yourself looking back or wanting to return.
Maybe a hometown isn’t just a place you feel nostalgic about.
No matter what happened there, the message that comes through is that your hometown is the place that formed the foundation of who you are now—the place your heart returns to.