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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)

HappinessAI

Originally selected as the song for Coca-Cola’s winter commercial campaign, this track has since become a beloved Christmas standard.

With Ai’s powerful vocals, grand string accompaniment, and the striking peal of bells, it’s both festive and beautifully crafted.

There’s no song more perfectly suited to coloring the Christmas season! It was released as a chaku-uta and chaku-uta full in November 2011, followed by a single release in December of the same year.

It became a massive hit, earning Platinum certification, and was used as Coca-Cola’s campaign song for five consecutive years through 2015.

JRA Japan Racing Association 'Today, my story runs. Another side' version

crossoversAimer

This is an animated commercial that depicts people watching over racehorses with various emotions, as well as those who found the courage to take a step forward thanks to racehorses.

It conveys a moving atmosphere that parallels the running of racehorses with the journey of life, while also suggesting a new way to appreciate horse racing.

The grand sound of Aimer’s song “crossovers” further emphasizes the passion for supporting horse racing and the powerful, emotional moments it brings.

[Heartwarming] Moving Commercial Songs: Popular Commercial Tunes (101–110)

Don’t avert your eyes.DEEN

Don’t look away, Eyes [DEEN] hitomi sorasanaide
Don't avert your eyes.DEEN

Set against summer scenery, this song weaves sweet yet aching feelings of love.

Though the two are bound by a deep bond, the lyrics capture a sense that something has changed, the loneliness of being together, and the unwavering belief in enduring love.

Released in 1994 as DEEN’s fifth single, it topped the Oricon charts and is also known as the theme for Otsuka Pharmaceutical’s Pocari Sweat commercial.

The piece carries a wish to cherish every fleeting moment of youth.

Loved by many as a heartwarming song that gently stays close to those in love.

Lovers AgainEXILE

EXILE / Lovers Again (from EXILE LIVE TOUR 2011 TOWER OF WISH ~Tower of Wishes~)
Lovers AgainEXILE

Woven from a melody that touches the heart and wistful lyrics, this work is a gemlike ballad depicting feelings for a former lover.

Released in March 2007 as EXILE’s 22nd single, it was also used in commercials for au’s “LISMO” and FUJITSU’s “FMV.” Set in a winter town where the season’s first snow falls, it beautifully portrays the struggles of a protagonist bound by a past romance, leaving a deep impression on listeners.

It’s perfect for nights when you want to dwell on memories of love—listen while gazing out the window.

Symbolizing EXILE’s musical evolution, this song continues to be cherished by many.

suddenlyFIELD OF VIEW

Suddenly - FIELD OF VIEW (Aiemu acoustic cover) requested song
suddenlyFIELD OF VIEW

Characterized by its refreshingly cool melody, this song deeply resonates with listeners.

Its breezy atmosphere evokes the crisp air of summer, while the driving sound feels wonderfully invigorating.

Released in 1995, it was also used in a Pocari Sweat commercial and has been loved by many.

Known as one of FIELD OF VIEW’s signature tracks, it has been included in various best-of albums.

It’s especially moving to listen to while driving on a hot summer day.

A splendid piece that pairs exhilaration with a sense of connection to someone special.

HELLO WORLDLiSA

LiSA『HELLO WORLD』MUSiC CLiP
HELLO WORLDLiSA

This is a standout track with lyrics that warm your heart and LiSA’s soaring vocals.

It gives you the courage to take a step into a new world and is sure to lift your spirits.

Released in February 2024, the song was also used as the web commercial song for Sony’s α7C II digital mirrorless camera.

LiSA herself took on the challenge of photography, revealing a new side of her as an artist.

Featuring guitar-driven sound and powerful vocals, it’s perfect for anyone who wants to preserve precious moments from everyday life forever.

KOIKEYA Potato Chips: Club Activity Friends (Commercial)

Thank you for your love.MISIA

MISIA, who captivates fans with her crystal-clear voice, wrote “Thank You for the Love” specifically for the Koikeya potato chips commercial.

It’s a gentle ballad centered on acoustic guitar.

The commercial tells a story about the bond between a sumo club athlete and a manager, and the song expresses gratitude to someone special to match that theme.

Its appeal lies in how listeners can relate it not only to athletes and managers but also to various relationships, such as lovers and parents and children.