[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)
KanadeSukima Suichi

With Sukima Switch’s renowned ballad Kanade playing in the background, Ami Toma’s serious expression takes center stage.
It’s a stylish commercial that feels like a scene from a romance drama.
When Ami Toma says, “Give me youth,” without moving a muscle, you can’t help but wonder what happens next… only to find out it’s actually a ramen commercial! The BGM, Kanade, is a smash hit that spent 38 weeks on the Oricon charts—a timeless track released in 2004.
HeroAmuro Namie

Horse racing is full of drama, and each era brings horses whose achievements earn them the title of hero.
This commercial focuses on the many heroes who have left their mark on racing history, inviting us to reflect on the forms of greatness that have been cherished.
It highlights a variety of heroes—not only those who won, but also those who broke conventions, stood alone in noble solitude, or continued to be loved even in defeat.
The song that further underscores the power of these heroes is Namie Amuro’s “Hero.” Its message is about drawing strength from the hero within one’s own heart, and it also evokes the idea that there are many different ways to love.
[Heartwarming] Moving Commercial Songs: Popular Commercial Tunes (101–110)
Our HouseCrosby, Stills, Nash & Young

The way we hear sound is our connection to the world and an essential part of building relationships with those around us.
This commercial introduces the hearing assistance features of AirPods Pro 2, which support that connection to the world and help maintain hearing health.
Memories built up with your child can become faint depending on how you hear them, but these features provide solid support—helping to sustain those relationships as well.
In this touching story about reliving memories with a child, the song the daughter performs is “Our House” by Crosby, Stills, Nash & Young.
The original is a band sound with piano, but its gentle tone fits perfectly with the stripped-down, singer-songwriter style used in the commercial.
L-O-V-ENat King Cole


L-O-V-E, one of the signature songs by American jazz pianist and singer Nat King Cole.
If you’re into jazz, you probably know it, and even if you’re not, there’s a good chance you’ve heard it before.
Its charm lies in the way it sings about love with a mellow, silky voice over a sprightly rhythm.
The tune is so pleasing to the ear that you can remember it after just one listen—an appeal that sets it apart from other songs.
It has been featured in commercials such as Y!mobile and Asahi Beer, so you’ve likely heard it somewhere.
Before our feelings overlap…Hirai Ken


In this commercial for the Corolla Fielder, which features a boy co-starring with Ken Hirai, the boy hums Hirai’s song “Omoi ga Kasanaru Sono Mae ni,” and then Hirai appears.
After they get in a car together and change locations, Hirai continues singing the song—an impressively dramatic development.
Even now, it’s a wonderful commercial that moves the heart.
Wedding SongSaitō Kazuyoshi


The TV commercials for the wedding magazine Zexy are among the most representative of the Heisei era, aren’t they? Among them, many people likely remember this particular commercial featuring Kana Kurashina, who served as the fourth “Zexy Girl.” The background music was Kazuyoshi Saito’s “Wedding Song,” which is also memorable to many.
The song was originally composed as a short piece specifically for the commercial, but due to the strong response after it aired, the rest was written and it was released as a CD—so the story goes.
Beautiful worldAimer

Aimer’s latest work opens with a striking image: spreading your wings and taking flight as a gentle rain falls.
It weaves a story of moving forward while holding past memories and dreams close to the heart.
Released digitally in January 2025 and followed by a CD single in February of the same year, the song was written specifically for an Idemitsu Kosan corporate commercial.
Its delicate arrangement—centered on piano and strings—draws you in, while Aimer’s deeply resonant voice and expressive delivery captivate the listener.
It’s perfect for those moments when you want to lift your gaze and keep moving ahead.


