![[Heartwarming] Moving CM songs. Popular commercial songs](https://i.ytimg.com/vi_webp/H_fl7pmSpgs/maxresdefault.webp)
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs. Popular commercial songs (1–10)
I wonder if we can meet againNEW!Sambomasutā
Sambomaster’s “Mata Aeru Kana” was released in 2026 and is a song that seems to depict love for the people of their hometown.
Unusually for Sambomaster, it features a composition that incorporates digital tones, conveying future growth and hope from there.
The lyrics portray warmth through themes of love for one’s hometown and human connections, and the powerful vocals convey the strength of those feelings.
As the theme song for the Fukushima Destination Campaign, it was also used in commercials featuring the people of Fukushima and promoting the region.
Pappa ParadiseNEW!Utada Hikaru
Hikaru Utada’s “Pappa Paradise,” released in 2026, is a song that brightly portrays the joy of everyday life.
Centered on the piano, it features a buoyant melody that stands out and conveys a strong sense of fun.
The lyrics express the anticipation of pleasures to come, and also include an encouraging message for people doing their best each day.
As a commercial song, it was used in an Ayataka tea ad featuring Takeru Satoh, gently speaking to the importance of moments of calm.
Young SongKawasaki Takaya
This song is a love song that depicts the once-in-a-lifetime love of singer-songwriter Takaya Kawasaki, who shot to fame with “Mahou no Jutan” (Magic Carpet), and it was used in a campaign commercial for the National Federation of Light Motor Vehicle Associations.
In the lyrics, a certain man speaks as if confiding his feelings for the woman he loves.
He reflects on the miracle of meeting among tens of billions of people over hundreds of billions of years of history, and he talks about an affection so strong it overflows beyond control.
There’s no doubt you’ll be moved by the sincerity and purity of these feelings.
Along with the lyrics, Kawasaki’s warm vocals and the song’s relaxed yet lively vibe make it likely to become very popular as a wedding song.
Midnight ExpresswayOkazaki Taiiku
Since its 2004 release, “Shinya Kousoku” (Midnight Expressway) has remained a beloved anthem among rock fans, celebrated as a song that cheers you on in life.
The original is by The Flower Companyz, but it has been covered by many artists over the years—so many that in 2009 a tribute album titled “Shinya Kousoku – Ikitete Yokatta no Tsudoi -” was released featuring only versions of this song.
Singer-songwriter Taiiku Okazaki also performed this classic, and his rendition was featured in a commercial for Sumitomo Mitsui Financial Group.
While he’s known for many humorous, laugh-inducing tracks, his performance here is riveting for its fiery, straightforward vocals—a powerful take that rivals the original.
waxing; filling up; becoming full; growing (e.g., the moon growing fuller)NEW!Fuji Kaze
This commercial showcases JERA’s commitment to supplying electricity through clean energy and to brightening the future, expressed through scenes of a town.
It presents both a bright cityscape and how it would look if that light disappeared, gently conveying the importance of light.
The song that further highlights the sense of importance depicted in the visuals is Fujii Kaze’s “Michiteyuku.” With a gentle, piano-centered sound layered with a voice that feels like it’s speaking to you, the composition conveys a tender sentiment through its melody.
Funny BunnyUru
The pillows’ classic “Funny Bunny,” released in 1999 and still shining in the rock scene.
For Aquarius’s commercial, a version sung by singer-songwriter Uru was used.
While the original has a refreshing mid-tempo rock feel, Uru’s version features her clear, beautiful vocals over a piano accompaniment.
Uru’s rendition of “Funny Bunny” is included on the cover disc that comes with the limited first pressing of her 2020 album Orion Blue.
Over the SeasonSaitō Kazuyoshi
This song is a piece specially written by Kazuyoshi Saito for the commercial for Maruchan’s Aka Kitsune and Midori Tanuki.
In the commercial, there’s a scene where Tetsuya Takeda looks back on his younger days, and the lyrics of the song feature many images that evoke nostalgia.
The scenery of the yard at his parents’ home, the parents who always supported him, the friends he spent so much time with…
Memories of boyhood come flooding back all at once, leaving you with a warm feeling.