[Heartwarming] Moving CM songs. Popular commercial songs

Let’s walkikimonogakari

Ikimono-gakari “Aruite Ikō” Music Video

Ikimono-gakari’s “Aruite Ikō” was released in 2011 and was written as the theme song for the drama “Runaway: For the One I Love.” It’s a ballad with a striking acoustic guitar sound, gradually expanding in arrangement and conveying warmth.

The lyrics depict a will to move forward step by step and a call to keep trying, strongly expressing a never-give-up attitude.

In 2025, it was also used in a Shionogi Pharmaceutical commercial, further conveying the sense of moving toward the future.

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kappamaki

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Swaying feelingsZARD

“Shaking Feelings” Music Video

This is a commercial that reminds us of the greatness of music through a scene of a mother and daughter tidying up their home.

In the middle of cleaning, the woman playing the mother finds an old MiniDisc stereo and a stack of MDs she used to use.

As she picks one up and gazes at it nostalgically, the woman playing the daughter searches for the song on Spotify and starts playing it.

Seeing her mother close her eyes the moment the intro starts and listen intently, the daughter simply says, “Nice.” Many viewers probably felt a tug at the heartstrings witnessing a timeless classic transcend generations.

By the way, the song is ZARD’s “Yureru Omoi” (“Shaking Heart”), one of ZARD’s signature tracks released in 1993.

Its distinctly ’90s, accessible melody and Izumi Sakai’s clear, beautiful vocals are utterly captivating.

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Hane Keisuke

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Original songSogabe Keiichi

Nishimatsuya’s commercial “Now’s the Time for Everyone to Support Child-Rearing” overflows with a gentle warmth that, for some reason, makes you tear up little by little.

The song playing in the ad is an original track written by Keiichi Sokabe specifically for this CM.

It’s a bright, perfectly fitting, uplifting tune that crosses gender and generations to cheer on dads and moms working hard to raise their kids, and it makes you feel a wonderful future.

It’s a piece that suits the CM’s sense of human connection and warmth beautifully.

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utatane

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Toward the lightKaneko Ayano

Kaneko Ayano – Toward the Light / Kaneko Ayano – Hikari no Hō e

It’s a commercial that conveys the sense that various constraints are gradually being lifted and that a world full of diverse expressions is beginning to return.

The idea is that by deliberately creating expressions and conveying emotions, people form connections and spark the way to a richer world.

Kaneko Ayano’s “Hikari no Hou e” is used as the BGM; its light, airy feel and bright vocals seem to further enhance the positive impression.

It also feels like a CM that communicates Shiseido’s philosophy of wanting to support rich expressions that clearly convey emotion.

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kappamaki

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Touch (Close To You)Che’Nelle

Che’Nelle – Touch (Close To You) (Short Version)

This commercial portrays a situation where someone applies Nivea not to themselves, but to another person, conveying the warmth of human connection.

The act of caring for someone else’s skin with a smile clearly expresses mutual support and human bonds.

Further highlighting the warm atmosphere depicted in the visuals is Che’Nelle’s “Touch (Close To You).” The blend of airy, gentle sounds with her powerful vocals is striking, evoking both the kindness and strength found in supporting one another.

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kappamaki

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Red River ValleyLUCA

Red River Valley

This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.

The progress bar displayed at the bottom of the screen in step with each life stage is striking.

Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.

The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.

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Hane Keisuke

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Important personFujimaki Ryota

Important person

This is a commercial introducing Deep Moisture Lip featuring Yoshino Kimura.

After a scene where Kimura, waiting to meet a man, applies the lip balm, the ad highlights the ingredients used and its high moisturizing power.

The calm and beautiful song playing in the background is “Taisetsu na Hito” (Precious One) sung by Ryota Fujimaki.

Released in 2015, the song was originally written with only one chorus for the commercial, but lyrics and melody were later added to create a full track.

It features the familiar Nivea CM phrase “Mamoritai” (“I want to protect”), and is a warm ballad that expresses feelings for a cherished person.

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Hane Keisuke

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