[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM Songs: Popular Commercial Tunes (81–90)
Red River ValleyLUCA
This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.
The progress bar displayed at the bottom of the screen in step with each life stage is striking.
Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.
The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.
I want to protect you forever.Kawasaki Takaya
This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.
Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.
The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.
The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.
In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.
Thread (cover)EXILE ATSUSHI
In Toyota Home’s ongoing series of commercials featuring Yō Yoshida as the mother and Mayu Matsuoka as the daughter, the latest installment is the “Departure” version, in which the daughter leaves home to start university.
When the mother tells her daughter—who is lost in memories—that she can always come back, it brings tears to our eyes too.
The commercial uses Miyuki Nakajima’s “Ito” as its theme song, a track that has been covered by many different artists.
When cherry-blossom hues danceNakajima Mika
This is a song that heralds the arrival of spring.
It portrays the course of love alongside the changing of the four seasons.
The beauty of the lyrics and Mika Nakashima’s clear, transparent voice resonate deeply with listeners.
Released in February 2005, the song is also included on the album “MUSIC.” In 2013, it was featured in a Kampo Seimei commercial, capturing the hearts of many.
It’s a perfect choice when you want to cherish feelings kept in your heart or sense the beginning of a new season.
Sunny, sometimes, usSogabe Keiichi
The NISHIMATSUYA commercial “Now Is the Time for Everyone to Support Child-Rearing” depicts a community where everyone supports parents and children.
Men’s model Ren Uchida appears in the ad, which features the song “Hare Tokidoki, Bokura” to convey people’s kindness and compassion.
Keiichi Sokabe, known for creating numerous commercial songs, handled the production.
With lyrics themed around warm human relationships, the track delivers a driving band performance.
It’s a commercial that sends encouragement through his vocals, which feel close to everyday life.
A Little Love SongSalyu
This is the Mitsubishi UFJ NICOS commercial “A Mysterious 4-gram Card: Life at a Crossroads,” featuring Araki Sugo and Misaki Hattori.
A credit card is just one of many payment methods, but this ad captures moments where hearts connect through it.
What makes this warm, dramatic CM even more memorable is the BGM, “Chiisana Koi no Uta.” Originally a signature song by MONGOL800, the commercial uses a cover version by Salyu.
Her tender yet resolute vocals and the beautiful choral work make for a wonderful arrangement—be sure to listen closely.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)
When A Man Loves A WomanPercy Sledge
This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.