[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular CM Tracks (11–20)
Beautiful daysFuruchi Toko
This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.
Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.
The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.
Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.
It’s sure to lift your spirits, so be sure to listen while reading the lyrics.
crescent moonayaka
In addition to au’s LISMO, this famous ballad by Ayaka was also featured in McDonald’s Tsukimi Burger commercial.
Released in 2006, it’s one of her signature songs, with memorable lyrics themed around feelings for a loved one far away.
In particular, the McDonald’s commercial portrays a scene where a young working woman living away from home talks on the phone with her father, which perfectly matches the song’s lyrics and is truly moving.
In any case, the more you listen to this song, the more you’re struck by her outstanding vocal prowess and utterly captivated.
become loveOda Kazumasa
The Meiji Yasuda Life Insurance commercial series featuring a slideshow of photos collected through a public call is striking.
Kazumasa Oda’s “Ai ni Naru” was written specifically for this commercial.
The message—smiles transcend any words and become love; let’s keep smiling for the ones we cherish; let’s make sure our loved ones never lose their smiles—reaches straight to the heart, carried by Oda’s clear, high-toned voice.
Shadows of YouthAAAMYYY
AAAMYYY’s rendition of “Seishun no Kage” was featured as the commercial song for Kokumin Kyosai coop in 2025.
Originally by Tulip, AAAMYYY’s version preserves the feel of the original while adding a softness unique to a female vocal.
The lyrics look back on the path taken so far while depicting hope for the future, conveying the courage to move forward.
The commercial portrays mutual support among people and expresses Kokumin Kyosai’s commitment to supporting that.
Both the song and the visuals highlight themes of supporting one another, heightening the emotional impact.
era; age; time; period
In a SoftBank commercial, the familiar Shirato family sang “Jidai,” one of Miyuki Nakajima’s signature masterpieces.
The cast’s rendition turned out warm and deeply moving, no less affecting than Nakajima’s own powerful, rich vocals.
The SoftBank “Song Relay: Jidai” ad aired from December 2018 and was created with the impending 2019 era change in mind.
The song, which portrays the ever-turning passage of time, fits the commercial’s theme perfectly.
Its message—looking back on the past while choosing to live in the present—truly stirs the heart.
Promise in Madder Redikimonogakari
This song was used in a commercial for au’s “LISMO” service, which let you listen to music on feature phones and was known for its memorable squirrel character.
Released in 2007, it’s a mid-tempo ballad featuring vocalist Kiyoe Yoshioka’s bright, resonant voice—one many people likely remember hearing often at the time.
Expressing the joy of meeting a cherished person and the wish to stay together from now on, its straightforward portrayal of love makes it a moving classic.
[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)
Us Again (Brass Band ver.)SG
The wind ensemble arrangement of singer-songwriter SG’s song, originally released in 2021, was featured in an Otsuka Pharmaceutical commercial in 2024.
It’s a graduation song that expresses feelings for friends who, after graduation, set off on their own paths.
The lyrics are really lovely: even though they’ll begin walking separate roads, they vow to meet again someday after following their respective journeys.
It’s a song that gives you the push to keep going, thinking, “That friend is out there doing their best somewhere,” even if you’re far apart.