![Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]](https://i.ytimg.com/vi/t3h6cuYzcVU/sddefault.jpg)
Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
Dai-ichi Life’s commercials are known for their wide-ranging casts, featuring popular actors, actresses, and musicians.
Their approachable ads make life insurance feel familiar, and many people likely find them memorable.
There are also series with moving, emotional stories, and some of you may want to watch them all at once.
In this article, we’ll introduce those Dai-ichi Life commercials.
We’ve selected a broad range—from the latest spots to those that aired in the past—so please take your time and enjoy.
[Dai-ichi Life Commercials] Popular and Past Commercials Summary [2026] (1–10)
Dai-ichi Life Peace-of-Mind Bond: “A Lifelong Partner – Two Plush Toys” EditionRina Onogi
This is the Dai-ichi Life Insurance commercial “A Lifelong Partner: The Two Plush Toys,” featuring actress Rina Onogi.
Originally aired in 2015, the ad depicts the growth of a young girl as she is lovingly watched over.
The Mickey Mouse plush she received when she was little—her cherished toy—is always by her side through good times and bad, witnessing her journey into adulthood.
And when the girl becomes an adult herself, she gives her own child a Minnie Mouse plush… That’s the story.
Do you also have something like that in your life—a plush toy or a treasured item you’ve held dear?
Dai-ichi Life Health Check Discount “Health Check Discount Song♪” VersionMio Imada, DAIGO
This is the “Checkup Discount Song♪” spot from Dai-ichi Life Insurance featuring DAIGO and Mio Imada.
Though DAIGO is well-known from variety shows, he’s the vocalist of the rock band BREAKERZ, and in this commercial he showcases his singing voice.
In what appears to be an office setting, he gently sings to people holding their health checkup results.
Mio Imada stays close by and provides the narration.
As he sings, he recommends simply submitting your health checkup results—a commercial with a slightly musical-theater feel.
Dai-ichi Life Bright Way: ‘What is Bright Way? Umbrella’ EditionEmi Takei, Masahiro Higashide
This is the 2014 commercial titled “What is Bright Way? Umbrella,” featuring Emi Takei and Masahiro Higashide.
The ad compares insurance coverage—illnesses and risks—to a colorful set of seven umbrellas.
Emi Takei walks among the umbrellas, then gathers them together into one large umbrella to highlight comprehensive coverage.
In the story, Takei serves as a navigator who explains insurance, while Higashide is the one being taught; in the end, the two of them step together under the large umbrella.
Dai-ichi Life ‘Step Jump’ VersionMio Imada
Have you checked out Dai-ichi Life’s commercial “Step Jump”? In it, Mio Imada introduces the product with staging that feels like a retro video game.
The background music shifts to a game-like sound to match, and there are touches that blend game visuals with live action—the details are crafted with great care.
Dai-ichi Life: “Discovery! The Tamaran Aliens — Choco-Choco Kakinzei”Mio Imada
This commercial proposes solutions for people who struggle to save money because small charges for apps and the like add up.
By using a playful character called the “Tamaran Alien,” it softens the stiff, serious image of money worries and offers a gentle resolution.
With Mio Imada kindly standing by those concerns and then offering suggestions, the ad conveys a sense of hope for solving them.
By conveying the service’s features lightly and clearly, it also emphasizes a positive feeling—encouraging viewers to start using the service without hesitation.
Dai-ichi Life: “Dance! We Love Dance! Dai-ichi Life” Version
This is a commercial themed around D.LEAGUE, the professional dance league sponsored by Dai-ichi Life as the title sponsor.
Alongside footage of various teams that performed in D.LEAGUE, it explains why Dai-ichi Life supports the competition.
It straightforwardly highlights how the company resonates with the league in many ways—such as the physicality of the sport, the bonds with teammates, and the pursuit of dreams.
It’s a dynamic commercial that feels like it breaks through the stiff image often associated with life insurance.
Dai-ichi Life: Why change to ‘Daiichi Life’?Mio Imada, Hokuto Matsumura, Subaru Kimura, Yumia Fujisaki
This is a commercial announcing that, in April 2026, the Dai-ichi Life Group will change its name to Daiichi Life Group.
In the video, when asked why the name is changing, Mio Imada says, “It’s about expanding ways of living.” The change is intended to enable the company to offer a broader range of products and services beyond just life insurance.
The rhythmic phrases and the cast’s dancing make the commercial especially memorable.
Dai-ichi Life Dodo Life / Fair-Wind Life / Leading-Role Life “Thinking About Life in Your 30s” EditionHideaki Takizawa
This is a commercial for Dai-ichi Life featuring Hideaki Takizawa, who made his name in the idol duo Tackey & Tsubasa and has now become the president of Johnny’s.
People in their teens and twenties often spend their time on youth and hobbies, but in their thirties many reach major life milestones like marriage.
As you get older and start a family, you naturally feel the need for the support that insurance provides.
This commercial portrays people in their thirties.
Perhaps for some viewers, it became a chance to think about their future—or the prompt they needed to sign up for insurance.
Dai-ichi Life U29 by Bright Way “U-29 RISK BATTLE Women” Version
This is a commercial urging young people to consider the risk of becoming unable to work.
The cool rap really draws you in! Rapper CHARLES is, as expected, outstanding—but the boy, who’s still practically a kid, is great too.
In fact, this boy is Hiiro Ishibashi, who voiced the main character in the film Coco! He became a hot topic in the movie for his beautifully clear singing voice, and it turns out he can rap just as well.
Dai-ichi Life Lump-Sum Medical Insurance “Shiritori with the Devil” VersionMio Imada, DAIGO
This commercial empathizes with worries about the cost of hospitalization and offers suggestions about medical insurance.
DAIGO is shown agonizing over being hospitalized, when Mio Imada appears as an angel and a devil, each presenting opposing viewpoints.
The devil argues that since hospital stays are short, there’s no need for a lump-sum insurance plan, while the angel says such a plan is necessary because various expenses add up.
The angel’s detailed, persuasive arguments are particularly compelling.
The story unfolds so that not only DAIGO but even the devil is convinced, making you want to listen to the angel’s case.