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Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Dai-ichi Life’s commercials are known for their wide-ranging casts, featuring popular actors, actresses, and musicians.

Their approachable ads make life insurance feel familiar, and many people likely find them memorable.

There are also series with moving, emotional stories, and some of you may want to watch them all at once.

In this article, we’ll introduce those Dai-ichi Life commercials.

We’ve selected a broad range—from the latest spots to those that aired in the past—so please take your time and enjoy.

[Dai-ichi Life Commercials] Popular and Historical Commercials Compilation [2026] (21–30)

Dai-ichi Life: Bonds of Security — “Bringing Bonds of Security to Countries Around the World”

[Kinuo Yamada] Dai-ichi Life “Ties of Reassurance to Countries Around the World” Version

A Dai-ichi Life Insurance TV commercial that aired in 2013 titled “Ties of Reassurance to Countries Around the World.” When the people who appear—dressed in white—extend both hands forward, a cute, softly glowing heart appears in animation.

People from various countries around the world sing “Jupiter” in scat.

It’s very simple, yet a heartwarming commercial that leaves you with a warm feeling.

Expressing the “shape of reassurance” that life insurance provides, it’s a commercial that makes anyone who sees it feel cozy and at ease.

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Dai-ichi Life: The Path of Challenge

Dai-ichi Life Group TV commercial “The Path of Challenge” (Japanese)

This commercial embodies Dai-ichi Life’s commitment to continually taking on challenges with the customer in mind.

It features a sequence of joyful scenes of people of all ages, and I believe it successfully conveys the sense of security and trust that are essential for an insurance company.

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Dai-ichi Life “Just Mind-Body Support” VersionIkusaburo Yamazaki, Mio Imada

"Just: Mind and Body Support" 30-second Version

This is a commercial where Ikusaburo Yamazaki and Mio Imada highlight how Dai-ichi Life’s “JUST” supports subscribers’ bodies and minds, all in a musical-like atmosphere.

The specific ways it provides support are also expressed through song, clearly conveying the richness of the plan.

With everyone—including the surrounding people—smiling, the visuals strongly evoke a sense of reassurance.

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Dai-ichi Life Bonds of Security: “Bonds of Security – Voices of Our Customers” (version)

Dai-ichi Life: "Bonds of Reassurance — Our Customers’ Voices"

This is the 2014 Dai-ichi Life Anshin no Kizuna commercial, “Anshin no Kizuna: Customer Voices.” Actress Kinuo Yamada plays a Dai-ichi Life sales representative.

With a soothing piano instrumental as the BGM, it has a comforting finish.

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Dai-ichi Life Junpū Life Power Medical “D-Saver: The Way a Lady Lives” (version)

Emi Takei becomes a justice hero: Dai-ichi Life’s new commercial ‘D Saber: The Way of a Lady’

This is the 2013 Dai-ichi Life Junpu Life Power Medical “D-Saver Lady’s Way of Life” commercial.

Actress Kayoko Kishimoto appears as the senior to Emi Takei, who plays D-Saver Lady, a member of the four-person hero squad “D-Saver.”

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Dai-ichi Life Tailwind Life: “Power Medical ADR (Rabbit)” Edition

Emi Takei, Ryo Ishikawa DAIICHI.04.30 Tailwind Life Power Medical - Dubbing (Rabbit) Version CM (3

This is the 2012 Dai-ichi Life Junpu Life commercial, “Power Medical: Dubbing (Rabbit).” Professional golfer Ryo Ishikawa and actress Emi Takei voice a rabbit sitting in a flowerpot.

During the dubbing, Emi Takei is also inside an oversized flowerpot.

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Dai-ichi Life Jibun Care: “Lack of Exercise” / “Lack of Sleep” / “Overeating” versionsMio Imada

“Self-care: lack of exercise” 15-second version

Self-Care: Sleep Deprivation, 15-second version

“Self-care: Overeating” 15-second version

Mio Imada appears in the commercial for Jibun Care, which includes coverage for lifestyle-related diseases.

In the ad, she encourages taking the stairs instead of the escalator and cautions against lack of sleep and overeating, depicting support for improving daily habits.

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