Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]

Dai-ichi Life U29 by Bright Way: ‘U-29 Risk Battle – Male’ Version

Dai-ichi Life wrap trending commercial cool song Risk Battle U29 Hirai Ishibashi GANMA

This is the youth-oriented insurance commercial “U-29 RISK BATTLE,” featuring GANMA and Yoshiro Ishibashi.

The two introduce the risks people face in their 20s—kind of like a rap—and it’s a cool, eye-catching, and ear-catching spot.

Many people have experienced dropping their smartphone in water, right? The ad highlights familiar everyday risks like that, with visuals that give you a little jolt.

It also mentions follow-up tests after health checkups, which are apparently common even for people in their 20s.

The nimble rapper Yoshiro Ishibashi is also well known for voicing the protagonist in Disney and Pixar’s film “Coco.”

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utatane

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Dai-ichi Life: The Path to Happiness – “A Father and Daughter’s Bond”

Dai-ichi Life CM: The Path of Happiness – The Bond Between Father and Daughter

On her wedding day, as a woman walks down the aisle with her father, she recalls holding his hand and walking with him when she was little.

In the end, when she softly says “Thank you” on the aisle, it’s hard not to shed a tear.

Dai-ichi Life’s commercials often feature wonderful imagery that highlights human connections and compassion.

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Hane Keisuke

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Dai-ichi Life Health Check Discount: “Mio Imada’s ‘What a Waste!’” EditionMio Imada

#61 [Dai-ichi Life Commercial Compilation] Featuring Mio Imada

This is the commercial “Mio Imada’s ‘Mottainaka!’” featuring Mio Imada for Dai-ichi Life Insurance.

It promotes a product where your insurance premium is discounted if you submit your health checkup results.

Imada appears as a nurse, and the footage is shot from the perspective of someone undergoing the exam.

The highlight is Imada exclaiming “Mottainaka!”—a Hakata dialect phrase meaning “What a waste!”—since it would be a waste not to submit your checkup results.

It’s extra cute because she switches from standard Japanese, which she uses at first, to her native Hakata dialect when she gets excited.

That switch itself is another key point to watch.

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Dai-ichi Life U-29 RISK BATTLE: Shogi EditionKarin Ito

Dai-ichi Life commercial

This is a commercial featuring Karin Ito, a former member of the idol group Nogizaka46.

Some people might wonder why an idol was chosen, but she enjoys shogi and even holds the rank of shodan.

This commercial teaches us that hospitalization coverage alone isn’t enough to live on.

Even if hospital expenses are covered, if you become unable to work, you’ll lose your source of income and go bankrupt once your savings run out.

It really makes you want to have insurance that also guarantees your living expenses!

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sasashina

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