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Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Dai-ichi Life’s commercials are known for their wide-ranging casts, featuring popular actors, actresses, and musicians.

Their approachable ads make life insurance feel familiar, and many people likely find them memorable.

There are also series with moving, emotional stories, and some of you may want to watch them all at once.

In this article, we’ll introduce those Dai-ichi Life commercials.

We’ve selected a broad range—from the latest spots to those that aired in the past—so please take your time and enjoy.

[Dai-ichi Life Commercials] Popular and Past Commercials Summary [2026] (1–10)

Dai-ichi Life Junpū Life Power Medical “D-Saver: A Promise with My Child” (Commercial)Emi Takei, Goro Ibuki, Seiichi Tanabe, Masahiro Higashide

Dai-ichi Life commercial: “D-Saver: Promise with a Child” version — kawaii otokonoko (cute boy)

This is the commercial “D-Saber: Promise with the Kids,” featuring Emi Takei, Goro Ibuki, Seiichi Tanabe, and Masahiro Higashide as the D-Sabers who protect world peace.

The four shine as heroes in a Super Sentai-style team, keeping the Earth safe through their exploits.

Afterwards, though, we see the heroes holding a little post-battle get-together at what looks like an izakaya.

Seiichi Tanabe looks dejected because it meant he couldn’t keep a promise he made to his family.

Both family peace and world peace are important, right? (laughs)

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Dai-ichi Life: “Dance! We Love Dance! Dai-ichi Life” Version

[CM] Dance! I love it!! Dai-ichi Life!!!

This is a commercial themed around D.LEAGUE, the professional dance league sponsored by Dai-ichi Life as the title sponsor.

Alongside footage of various teams that performed in D.LEAGUE, it explains why Dai-ichi Life supports the competition.

It straightforwardly highlights how the company resonates with the league in many ways—such as the physicality of the sport, the bonds with teammates, and the pursuit of dreams.

It’s a dynamic commercial that feels like it breaks through the stiff image often associated with life insurance.

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Dai-ichi Life Lump-Sum Medical Insurance “Shiritori with the Devil” VersionMio Imada, DAIGO

#77 [Dai-ichi Life Commercial Compilation] Featuring Mio Imada

This commercial empathizes with worries about the cost of hospitalization and offers suggestions about medical insurance.

DAIGO is shown agonizing over being hospitalized, when Mio Imada appears as an angel and a devil, each presenting opposing viewpoints.

The devil argues that since hospital stays are short, there’s no need for a lump-sum insurance plan, while the angel says such a plan is necessary because various expenses add up.

The angel’s detailed, persuasive arguments are particularly compelling.

The story unfolds so that not only DAIGO but even the devil is convinced, making you want to listen to the angel’s case.

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[Dai-ichi Life Commercials] Popular and All-Time Commercials Compilation [2026] (11–20)

Dai-ichi Life Fair-Wind Life ‘Dubbing (Kitten)’ VersionEmi Takei, Ryo Ishikawa

Emi Takei, Ryo Ishikawa DAIICHI.05.15 Tailwind Life Power Medical ADR (Kitten) CM (15)

A talk about insurance and coverage that doesn’t really fit the adorable kitten footage.

This is Dai-ichi Life’s commercial, Junpu Life “Dubbing (Kittens)” version.

The voices dubbing the two kittens are provided by Emi Takei and professional golfer Ryo Ishikawa.

The kittens’ mesmerizing cuteness draws your eyes, but then the screen switches to show Takei and Ishikawa holding scripts as they do the dubbing.

The contrast between the cats calmly discussing coverage details and medical insurance is amusing, and Ishikawa’s final punch line is one that makes you want to nod in agreement.

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Dai-ichi Life: Why change to ‘Daiichi Life’?Mio Imada, Hokuto Matsumura, Subaru Kimura, Yumia Fujisaki

Why change to Dai-ichi Life? - 30-second version

This is a commercial announcing that, in April 2026, the Dai-ichi Life Group will change its name to Daiichi Life Group.

In the video, when asked why the name is changing, Mio Imada says, “It’s about expanding ways of living.” The change is intended to enable the company to offer a broader range of products and services beyond just life insurance.

The rhythmic phrases and the cast’s dancing make the commercial especially memorable.

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Dai-ichi Life: Path to Happiness – “Newly Minted Section Chief” Edition

Dai-ichi Life Insurance Company, CF Baton Relay

This is one of Dai-ichi Life’s “Path to Happiness” series that aired in 2010, titled “Newly Minted Section Chief.” At home, the wife and child are preparing a feast to celebrate the father’s promotion to section chief and waiting for him to come back.

But for the “new section chief,” the mood flips at work as he runs into various mistakes and troubles, scenes of apologizing and feeling down.

However, the moment he gets home, a wave of happiness instantly spreads, and it’s a commercial that makes you think this is how the hardships of everyday life are healed.

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Dai-ichi Life Health Checkup Discount: “DAIGO and Mio Imada’s 6-Second Challenge” EditionMio Imada, DAIGO

Health Check Discount: “DAIGO & Mio Imada’s 6-Second Challenge” Edition

This is Dai-ichi Life’s “Checkup Discount: DAIGO & Mio Imada’s 6-Second Challenge” commercial.

The two co-star together in other ads in this series as well.

It’s a commercial for an insurance product where your premiums are discounted just by submitting your health checkup results, and they’re taking on the challenge of whether they can recommend it within six seconds.

The two take turns delivering their lines in a quick back-and-forth without stumbling, while Mio Imada times them with a stopwatch in hand.

Opposite her, DAIGO holds a small party popper, and when they succeed in the challenge—pop!—it bursts open.

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