Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
Dai-ichi Life’s commercials are known for their wide-ranging casts, featuring popular actors, actresses, and musicians.
Their approachable ads make life insurance feel familiar, and many people likely find them memorable.
There are also series with moving, emotional stories, and some of you may want to watch them all at once.
In this article, we’ll introduce those Dai-ichi Life commercials.
We’ve selected a broad range—from the latest spots to those that aired in the past—so please take your time and enjoy.
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[Dai-ichi Life Commercials] Popular and Past Commercials Summary [2026] (1–10)
Dai-ichi Life “Towa Support” VersionMio Imada, Ikusaburo Yamazaki
This piece introduces, with a lighthearted tone, the situations where Dai-ichi Life’s Towa Support can be helpful.
Like a morning show weather segment, future forecaster Mio Imada reports on Ikusaburo Yamazaki’s outlook.
It depicts the idea that we never know when the balance between health and money might tip—and precisely because the future is uncertain, preparation is essential.
The changing expressions on Ikusaburo Yamazaki’s face are a memorable highlight, clearly conveying the reassurance of Towa Support as anxiety turns into peace of mind.
Dai-ichi Life Junpū Life Power Medical “D-Saver: A Promise with My Child” (Commercial)Emi Takei, Goro Ibuki, Seiichi Tanabe, Masahiro Higashide
This is the commercial “D-Saber: Promise with the Kids,” featuring Emi Takei, Goro Ibuki, Seiichi Tanabe, and Masahiro Higashide as the D-Sabers who protect world peace.
The four shine as heroes in a Super Sentai-style team, keeping the Earth safe through their exploits.
Afterwards, though, we see the heroes holding a little post-battle get-together at what looks like an izakaya.
Seiichi Tanabe looks dejected because it meant he couldn’t keep a promise he made to his family.
Both family peace and world peace are important, right? (laughs)
Dai-ichi Life U29 by Bright Way “U-29 RISK BATTLE Women” Version
This is a commercial urging young people to consider the risk of becoming unable to work.
The cool rap really draws you in! Rapper CHARLES is, as expected, outstanding—but the boy, who’s still practically a kid, is great too.
In fact, this boy is Hiiro Ishibashi, who voiced the main character in the film Coco! He became a hot topic in the movie for his beautifully clear singing voice, and it turns out he can rap just as well.
[Dai-ichi Life Commercials] Popular and All-Time Commercials Compilation [2026] (11–20)
Dai-ichi Life: “Dance! We Love Dance! Dai-ichi Life” Version
This is a commercial themed around D.LEAGUE, the professional dance league sponsored by Dai-ichi Life as the title sponsor.
Alongside footage of various teams that performed in D.LEAGUE, it explains why Dai-ichi Life supports the competition.
It straightforwardly highlights how the company resonates with the league in many ways—such as the physicality of the sport, the bonds with teammates, and the pursuit of dreams.
It’s a dynamic commercial that feels like it breaks through the stiff image often associated with life insurance.
Dai-ichi Life Lump-Sum Medical Insurance “Shiritori with the Devil” VersionMio Imada, DAIGO
This commercial empathizes with worries about the cost of hospitalization and offers suggestions about medical insurance.
DAIGO is shown agonizing over being hospitalized, when Mio Imada appears as an angel and a devil, each presenting opposing viewpoints.
The devil argues that since hospital stays are short, there’s no need for a lump-sum insurance plan, while the angel says such a plan is necessary because various expenses add up.
The angel’s detailed, persuasive arguments are particularly compelling.
The story unfolds so that not only DAIGO but even the devil is convinced, making you want to listen to the angel’s case.
Dai-ichi Life: “Night with Dai-ichi P-Men” (version)Mio Imada
This commercial features Mío Imada, who is troubled about insurance, when a knight from Daiichi appears and powerfully promotes the appeal of P-Men.
It conveys that a common concern—having to keep paying premiums even if you get cancer—can be resolved with this P-Men policy.
The content communicates a commitment to truly stand by users and convey a sense of reassurance.
Dai-ichi Life Fair-Wind Life ‘Dubbing (Kitten)’ VersionEmi Takei, Ryo Ishikawa
A talk about insurance and coverage that doesn’t really fit the adorable kitten footage.
This is Dai-ichi Life’s commercial, Junpu Life “Dubbing (Kittens)” version.
The voices dubbing the two kittens are provided by Emi Takei and professional golfer Ryo Ishikawa.
The kittens’ mesmerizing cuteness draws your eyes, but then the screen switches to show Takei and Ishikawa holding scripts as they do the dubbing.
The contrast between the cats calmly discussing coverage details and medical insurance is amusing, and Ishikawa’s final punch line is one that makes you want to nod in agreement.