Lovely commercial jingle

Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Dai-ichi Life’s commercials are known for their wide-ranging casts, featuring popular actors, actresses, and musicians.

Their approachable ads make life insurance feel familiar, and many people likely find them memorable.

There are also series with moving, emotional stories, and some of you may want to watch them all at once.

In this article, we’ll introduce those Dai-ichi Life commercials.

We’ve selected a broad range—from the latest spots to those that aired in the past—so please take your time and enjoy.

[Dai-ichi Life Commercials] Popular and All-Time Commercials Compilation [2026] (11–20)

Dai-ichi Life: “Night with Dai-ichi P-Men” (version)Mio Imada

“Daiichi de Night – P-men” 30-second version

This commercial features Mío Imada, who is troubled about insurance, when a knight from Daiichi appears and powerfully promotes the appeal of P-Men.

It conveys that a common concern—having to keep paying premiums even if you get cancer—can be resolved with this P-Men policy.

The content communicates a commitment to truly stand by users and convey a sense of reassurance.

Raise the rankinglower

Report a problem

Dai-ichi Life: The Path to Happiness – “Younger Brother” EditionAmon Kabe

Heartwarming commercial ~ Dai-ichi Life (Song: Baton Relay by Yumi)

When asked at school, “What do you want to do when you grow up?”, an elementary school boy answers “Play catch,” while his classmates talk about their big dreams.

Wondering what he means, we see the boy head to a hospital after school, where a newborn baby is waiting.

So he must have meant he wants to play catch with his new little brother someday! It’s a wonderful commercial that conveys a warm sense of family love.

Raise the rankinglower

Report a problem

Dai-ichi Life Medical Yell: “Life Insurance Like Ryo Ishikawa — Analyst” Edition

Dai-ichi Life CM: Life Insurance Like Ryo Ishikawa’s – 2010 Analyst Edition

This is the 2010 Dai-ichi Life Medical Yell commercial, “Life Insurance Like Ryo Ishikawa – Analyst.” Ryo Ishikawa became the youngest professional golfer in history at age 16 in 2008, skyrocketed to fame under the nickname “Hanikami Prince,” and was selected for the Buzzword of the Year Award.

Raise the rankinglower

Report a problem

Dai-ichi Life Disability Insurance “Mio Imada Cafe Date” VersionMio Imada

CM - Dai-ichi Life “Cafe Date with Mio Imada” version - Mio Imada

This is the DAI-ICHI LIFE disability insurance commercial titled “Mio Imada’s Café Date,” featuring actress Mio Imada from Fukuoka.

It has the feel of a couple on a date—an inviting mood as a delicious-looking parfait is brought to the table and they snap photos in a cozy café.

Suddenly, though, she—as Mio Imada—earnestly talks, mixing in adorable Hakata dialect, about the “what if” scenario of being unable to work, all while eating the parfait.

Above all, that final line—and Imada’s beaming smile—make this commercial dazzlingly cute.

Raise the rankinglower

Report a problem

Dai-ichi Life: ‘Support Plus’ Disco / ‘Alps Ichiman-jaku’ / ‘Chant’ / ‘Quiz’

Assistance Plus: Disco Edition

Support Needed Plus: Ten Thousand Feet of the Alps Edition

Support-Plus: Repeated Chant Version

Support-Plus: Quiz Edition

This is a commercial introducing a product called “Yōshien Plus,” an insurance plan designed for when you need long-term care.

Four different commercials were produced this time, and each one presents the Yōshien Plus name and its coverage in various ways.

They all use a friendly tone, resulting in very memorable ads.

Raise the rankinglower

Report a problem

Dai-ichi Life: Bonds of Security — “Bringing Bonds of Security to Countries Around the World”

[Kinuo Yamada] Dai-ichi Life “Ties of Reassurance to Countries Around the World” Version

A Dai-ichi Life Insurance TV commercial that aired in 2013 titled “Ties of Reassurance to Countries Around the World.” When the people who appear—dressed in white—extend both hands forward, a cute, softly glowing heart appears in animation.

People from various countries around the world sing “Jupiter” in scat.

It’s very simple, yet a heartwarming commercial that leaves you with a warm feeling.

Expressing the “shape of reassurance” that life insurance provides, it’s a commercial that makes anyone who sees it feel cozy and at ease.

Raise the rankinglower

Report a problem

[Dai-ichi Life Commercials] Popular and Historical Commercials Compilation [2026] (21–30)

Dai-ichi Life: The Path of Challenge

Dai-ichi Life Group TV commercial “The Path of Challenge” (Japanese)

This commercial embodies Dai-ichi Life’s commitment to continually taking on challenges with the customer in mind.

It features a sequence of joyful scenes of people of all ages, and I believe it successfully conveys the sense of security and trust that are essential for an insurance company.

Raise the rankinglower

Report a problem