Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]

Dai-ichi Life Dodo Life / Fair-Wind Life / Leading-Role Life “Thinking About Life in Your 30s” EditionHideaki Takizawa

[CM] Dai-ichi Life: “People in Their 30s Thinking About Life”

This is a commercial for Dai-ichi Life featuring Hideaki Takizawa, who made his name in the idol duo Tackey & Tsubasa and has now become the president of Johnny’s.

People in their teens and twenties often spend their time on youth and hobbies, but in their thirties many reach major life milestones like marriage.

As you get older and start a family, you naturally feel the need for the support that insurance provides.

This commercial portrays people in their thirties.

Perhaps for some viewers, it became a chance to think about their future—or the prompt they needed to sign up for insurance.

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sasashina

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Dai-ichi Life Health Checkup Discount: “DAIGO and Mio Imada’s 6-Second Challenge” EditionMio Imada, DAIGO

Health Check Discount: “DAIGO & Mio Imada’s 6-Second Challenge” Edition

This is Dai-ichi Life’s “Checkup Discount: DAIGO & Mio Imada’s 6-Second Challenge” commercial.

The two co-star together in other ads in this series as well.

It’s a commercial for an insurance product where your premiums are discounted just by submitting your health checkup results, and they’re taking on the challenge of whether they can recommend it within six seconds.

The two take turns delivering their lines in a quick back-and-forth without stumbling, while Mio Imada times them with a stopwatch in hand.

Opposite her, DAIGO holds a small party popper, and when they succeed in the challenge—pop!—it bursts open.

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utatane

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Dai-ichi Life: Path to Happiness – “Newly Minted Section Chief” Edition

Dai-ichi Life Insurance Company, CF Baton Relay

This is one of Dai-ichi Life’s “Path to Happiness” series that aired in 2010, titled “Newly Minted Section Chief.” At home, the wife and child are preparing a feast to celebrate the father’s promotion to section chief and waiting for him to come back.

But for the “new section chief,” the mood flips at work as he runs into various mistakes and troubles, scenes of apologizing and feeling down.

However, the moment he gets home, a wave of happiness instantly spreads, and it’s a commercial that makes you think this is how the hardships of everyday life are healed.

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utatane

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Dai-ichi Life: The Path to Happiness – “Younger Brother” EditionAmon Kabe

Heartwarming commercial ~ Dai-ichi Life (Song: Baton Relay by Yumi)

When asked at school, “What do you want to do when you grow up?”, an elementary school boy answers “Play catch,” while his classmates talk about their big dreams.

Wondering what he means, we see the boy head to a hospital after school, where a newborn baby is waiting.

So he must have meant he wants to play catch with his new little brother someday! It’s a wonderful commercial that conveys a warm sense of family love.

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Hane Keisuke

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Dai-ichi Life Disability Insurance “Mio Imada Cafe Date” VersionMio Imada

CM - Dai-ichi Life “Cafe Date with Mio Imada” version - Mio Imada

This is the DAI-ICHI LIFE disability insurance commercial titled “Mio Imada’s Café Date,” featuring actress Mio Imada from Fukuoka.

It has the feel of a couple on a date—an inviting mood as a delicious-looking parfait is brought to the table and they snap photos in a cozy café.

Suddenly, though, she—as Mio Imada—earnestly talks, mixing in adorable Hakata dialect, about the “what if” scenario of being unable to work, all while eating the parfait.

Above all, that final line—and Imada’s beaming smile—make this commercial dazzlingly cute.

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utatane

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Dai-ichi Life: ‘Support Plus’ Disco / ‘Alps Ichiman-jaku’ / ‘Chant’ / ‘Quiz’

Assistance Plus: Disco Edition

Support Needed Plus: Ten Thousand Feet of the Alps Edition

Support-Plus: Repeated Chant Version

Support-Plus: Quiz Edition

This is a commercial introducing a product called “Yōshien Plus,” an insurance plan designed for when you need long-term care.

Four different commercials were produced this time, and each one presents the Yōshien Plus name and its coverage in various ways.

They all use a friendly tone, resulting in very memorable ads.

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Hane Keisuke

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Dai-ichi Life Medical Yell: “Life Insurance Like Ryo Ishikawa — Analyst” Edition

Dai-ichi Life CM: Life Insurance Like Ryo Ishikawa’s – 2010 Analyst Edition

This is the 2010 Dai-ichi Life Medical Yell commercial, “Life Insurance Like Ryo Ishikawa – Analyst.” Ryo Ishikawa became the youngest professional golfer in history at age 16 in 2008, skyrocketed to fame under the nickname “Hanikami Prince,” and was selected for the Buzzword of the Year Award.