[Heartwarming] Moving CM songs. Popular commercial songs

normal temperatureVaundy

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Crafted in Vaundy’s signature love-song style, this track was also chosen as a commercial song for Zexy.

With cool, understated vocals and a restrained arrangement, it gives off a stylish impression.

Meanwhile, the lyrics—playing on the title “Jōnetsu” (Ever-warm/Constant Heat)—sing of a straightforward love brimming with passion.

Alongside the message “I love you straightforwardly, always running hot,” it also conveys how the singer is deeply drawn to the other person, as in “When I’m with you, my heart starts pounding.” The contrast between the sound and the lyrics feels fresh, doesn’t it?

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Hane Keisuke

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It’s okayMarushii

Marsi – It's Okay (Official Music Video)

This is a motivational song featuring a fast-paced band sound and warm melodies.

It carries a message of encouragement for young people who, despite experiencing setbacks and hardships, strive to move forward.

Combined with its positive sound, it becomes a piece that truly resonates.

Released by Marcy in March 2023, the song was written specifically for Pocari Sweat’s web movie “Our Now,” and was later included on the album Candle.

As a song that gently pushes those with anxious feelings forward, it’s one to hear in spring, the season of new beginnings.

In the Great Sky and on the Vast EarthMatsuyama Chiharu

In the Great Sky and on the Vast Earth

Set against the majestic nature of Hokkaido, this gem of a masterpiece sings of a powerful way of life.

Its lyrics, which stress the importance of continuing to look forward even while facing the setbacks and hardships everyone experiences at least once, are filled with the unique depth of insight and warmth characteristic of Chiharu Matsuyama.

Especially in moments when your heart feels like it might break, the song embodies the will to seize happiness with your own hands, gently giving listeners a reassuring push forward.

Included on the June 1977 album “Kimi no Tame ni Tsukutta Uta” (A Song Made for You), it was later featured as an insert song in the Fuji TV drama “The Ugly Duckling” and used in a Snow Brand Milk Products commercial.

This is a song to hear when you stand at a crossroads in life or are about to take a new step.

Matsuyama’s clear, pure voice will surely kindle a light of courage and hope in your heart.

Original song

Bikkuri Donkey TV Commercial: 'Warm Someone’s Heart'

This is a Bikkuri Donkey commercial that shows scenes inside the restaurant with the tagline, “Warm someone’s heart…”.

The smiles of the staff at work and the customers enjoying their hamburg steaks are wonderful.

The gentle singing that plays in the commercial is also memorable.

It seems to be sung by an amateur female college student, but there’s something strangely soothing about it when you listen.

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sasashina

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HappinessAI

AI – Happiness

Originally selected as the song for Coca-Cola’s winter commercial campaign, this track has since become a beloved Christmas standard.

With Ai’s powerful vocals, grand string accompaniment, and the striking peal of bells, it’s both festive and beautifully crafted.

There’s no song more perfectly suited to coloring the Christmas season! It was released as a chaku-uta and chaku-uta full in November 2011, followed by a single release in December of the same year.

It became a massive hit, earning Platinum certification, and was used as Coca-Cola’s campaign song for five consecutive years through 2015.

crossoversAimer

This is an animated commercial that depicts people watching over racehorses with various emotions, as well as those who found the courage to take a step forward thanks to racehorses.

It conveys a moving atmosphere that parallels the running of racehorses with the journey of life, while also suggesting a new way to appreciate horse racing.

The grand sound of Aimer’s song “crossovers” further emphasizes the passion for supporting horse racing and the powerful, emotional moments it brings.

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kappamaki

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Don’t avert your eyes.DEEN

Don’t look away, Eyes [DEEN] hitomi sorasanaide

Set against summer scenery, this song weaves sweet yet aching feelings of love.

Though the two are bound by a deep bond, the lyrics capture a sense that something has changed, the loneliness of being together, and the unwavering belief in enduring love.

Released in 1994 as DEEN’s fifth single, it topped the Oricon charts and is also known as the theme for Otsuka Pharmaceutical’s Pocari Sweat commercial.

The piece carries a wish to cherish every fleeting moment of youth.

Loved by many as a heartwarming song that gently stays close to those in love.