Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
When it comes to Biore products, haven’t many people used them at some point?
You always see them at drugstores, and their ads frequently pop up on TV and video sites.
In this article, we’ll introduce all the commercial songs used in Biore’s commercials!
We’ve gathered everything from popular tracks from Japan and abroad to original songs created specifically for the commercials.
If there’s a song you heard in a CM that caught your attention, be sure to look for the details here.
Kao Biore commercial songs: from popular tie-in tracks to original compositions (1–10)
capricious; whimsicalNEW!Vaundy
This memorable commercial introduces Men’s Biore, which offers a lineup including deodorants and body soaps, by likening it to a friendship.
Masaki Suda and Kai Inowaki portray friends who maintain a smooth, comfortable distance without being clingy.
The keywords “non-sticky” and “smooth” evoke the feel of Men’s Biore products.
It’s an impressive ad, made pleasant by the two actors’ easy, close rapport.
Endless SunNEW!Stray Kids
This commercial showcases the effects of Biore UV and its desire to support people when they go out, conveyed through Stray Kids.
Stray Kids step into sun-drenched places, and even then they maintain a cool composure, which communicates the product’s high efficacy and reliability.
The song that further accentuates the stylish atmosphere depicted in the visuals is Stray Kids’ “Endless Sun.” It’s a track that conveys brightness with the sun as a theme and a stylish vibe, and even the light, agile rap evokes a positive, forward-looking attitude.
Colonel BogeyKenneth Joseph Alford
Just hearing that Colonel Bogey is used in a Bioré commercial doesn’t really give you a clear picture of what it’s like, does it? In this Kao Bioré Marshmallow Whip ad featuring actress Haru, they use a very softly arranged version of Colonel Bogey.
By significantly lowering the BPM of that melody and having children sing it, they’ve created a very fluffy feel.
It’s a slightly unusual combination, but it ends up perfectly matching the product’s image.
suis from Yorushika
This is NIVEA’s brand song performed by suis, who is also active as the vocalist of Yorushika.
The gentle sound highlights her voice, and the softly resonant strings convey a sense of warmth.
Because the warm message is sung with a clear, transparent voice, it feels as if kindness seeps into your heart.
The commercial features Minami Tanaka using NIVEA’s Skin-Polishing Gel Cleanse, and her gentle smile effectively conveys both the pleasant feel and the high efficacy of the product.
Seven months until graduationYagi Saori
A song by Saori Yagi, who was active in the ’80s as a gravure idol and singer.
The glittering sound and bouncy rhythm feel so refreshing.
It portrays the bittersweet feelings right before graduation, carrying a certain fleeting mood that makes your heart flutter as you listen.
The sweet-and-sour flavor of youth makes me swoon, and I felt it overlaps with Biore’s fresh image.
I wish I could have experienced it in real time, and perhaps it resonates even more now that time has passed.
Original songManako Arata
This is a commercial introducing Biore The Body Totonoi Hada, which adds radiance while addressing concerns like skin dryness and stickiness.
With not only Ryoko Shinohara and Kanna Hashimoto but also Kei Tanaka appearing, it conveys that the product is suitable for all genders.
It also seems to emphasize reliability by appealing to its broad ability to address varying degrees of skin concerns from person to person.
The refreshing CM song used as the BGM is sung by singer-songwriter Arata Manako.
Voices of Insects
As an autumn children’s song long beloved in Japan, “Mushi no Koe” (“Voices of Insects”) is a famous tune that you’ll likely recognize as soon as you hear its melody.
This commercial boldly turns “Mushi no Koe” into a parody song.
It features the familiar Biore CM family and offers a heartwarming scene of moisturizing dry, winter-worn knees.
The choral arrangement is memorable too, and if you let your guard down, you might find yourself singing along with these new lyrics instead.