Commercial songs for Kao Biore. From popular tie-in tracks to original songs.

75% LoverYagi Saori

Saori Yagi (Yagi Saori) – 75% Lover

Saori Yagi Biore commercial

Here is the Kao Biore facial cleanser commercial featuring Saori Yagi.

Saori Yagi has appeared in the Kao Biore commercial series since 1986.

The song is “75% no Koibito” (“75% Lover”), sung by Yagi herself and released in 1987.

This commercial series marked her acting debut and became a stepping stone to numerous TV dramas and films—her breakout work, so to speak.

Facial cleanser commercials have always maintained a timeless freshness, no matter how many years pass.

It’s a wonderful commercial and song that showcase the cutting edge of the 1980s.

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Murakami Shinpei

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I Feel the Earth MoveGLIM SPANKY

I Feel The Earth Move

“I Feel The Earth Move” also brings to mind Carole King’s original.

The rock band GLIM SPANKY covered it, and it was used as the song for Kao’s Biore u Moisturizing Beautiful Skin commercial.

Remi Matsuo’s husky vocals and Mr.

Kamemoto’s guitar riff are absolutely fantastic, adding a hard-edged coolness that gives the song a fresh appeal.

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KEI

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Original songYamashita Hiroaki

Fumi Nikaido’s skin is so flawless it diffuses light!? Biore UV “Light-Diffusing UV” CM making-of

This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.

It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.

Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.

With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.

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kappamaki

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Kiss Kiss KissBENI

BENI – Kiss Kiss Kiss

A medium-tempo R&B track by BENI released in 2009.

The calm, soothing melody and BENI’s sweet vocals make it a truly pleasant listen.

It was also featured as the song for Kao Biore’s “BODY DELI” commercial.

Back then, I was struck by the curious mix of a fleeting, delicate feel and a fluttering excitement.

It’s a song that captures the thrill of a budding romance and those sweet-and-sour emotions—perfect as BGM for bath time and a great pick for spring, too!

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KEI

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Sign of Lovesupittsu

Spitz / Sign of Love

Kishin Shinoyama captures Nana Eikura’s unadorned true self — Biore “Skin. Biore × Kishin Shinoyama 0→100 Years” project web video

This song used in Kao’s Bioré web commercial, Spitz’s “Ai no Shirushi,” was originally released in 1998 as PUFFY’s sixth single.

Although many people strongly associate the song with PUFFY’s performance, it was written and composed by Spitz’s Masamune Kusano, and his self-cover version was featured as the CM song.

It’s a pop yet laid-back track, and you can’t help but think it’s just like Kusano to make a male vocal sound this cute.

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utatane

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Natural Summer DaysNishida Hikaru

Hikaru Nishida Natural Summer Days

1989 commercial Kao Biore Hikaru Nishida

Hikaru Nishida, who was active mainly as an idol singer and actress from the late ’80s to the ’90s.

This song was also used as the image song for Biore Facial Foam.

The commercial featuring Hikaru Nishida herself washing her face is wonderfully refreshing—and the sound is refreshing too! The lyrics portray a bittersweet summer romance that perfectly fits a Biore ad.

Above all, Nishida’s clarity gives you such a clean, pure feeling! The composition is by Koji Makaino, who created many songs for Biore commercials.

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KEI

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Original songYamaguchi Tomomitsu

Kao Bioré u Smile Time Fresh Citrus Version Commercial

The song used in the Biore u Smile Time Fresh Citrus commercial is an original Biore song performed by comedian and actor Tomomitsu Yamaguchi.

While Biore might strongly evoke the image of the “Biore Mom,” having Yamaguchi sing gives a solid and reassuring impression of a “Biore Dad” as well.

Above all, his rugged vocals create a warm commercial where the whole family—dads and moms included—washes their bodies with Biore’s foam.

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Murakami Shinpei

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