Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
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Nivea Kao commercial songs: Popular commercial songs (11–20)
I can’t say “I love you.”JUON
“I Can’t Say ‘I Love You,’” sung by JUON, the vocalist of the rock band FUZZY CONTROL, was used as a NIVEA brand commercial song in 2017.
It’s a love song that captures a man’s frustrating inability to say “I love you,” yet even more strongly conveys how deeply he truly loves.
It feels as if there could be no greater feeling than this, even without saying the words—and as if that feeling surely comes across without being spoken aloud.
It’s a love song that fills you with warmth.
Eternal…EXILE
The song used as the commercial theme for NIVEA Body Skin Milk is EXILE’s “Eternal…”.
Released in 2003 as their 11th single, the lyrics were written by vocalist ATSUSHI himself.
It’s a gentle ballad that sings about relationships with cherished friends.
Original songHirose Kōmi
The song playing in the NIVEA Deo Protect & Care Spray commercial titled “Birth,” featuring Mina Tanaka, is an original track made for the ad.
Even though it’s an original, the singer is none other than Kōmi Hirose! It’s so dazzlingly delivered in her signature soaring voice that you’ll instinctively want to search which album it’s on.
Her powerful vocals rival the product’s impact, packing a charm that makes the few seconds in the CM feel too short—you’ll want to hear the full version.
The lyrics are tailored to the product, but it would feel perfectly natural if this were released as a Kōmi Hirose song as-is!
suis from Yorushika
This is a commercial introducing a deep moisture lip balm that’s perfect for the dry lips we worry about in winter.
Haruka Fukuhara actually uses the product and emphasizes its moisturizing power and hydrating feel.
The BGM is performed by suis, the vocalist of Yorushika, and her cool voice perfectly matches the CM’s wintery world.
Original songYeYe
The web commercial for the Premium Body Milk, “Beyond Moisture, to Radiant Skin,” featuring Marika Matsumoto, uses an original song created for the ad.
The singer is YeYe, a singer-songwriter known for weaving songs that add a slightly strange touch to everyday life.
The lyrics, which directly introduce the product, are sung over the gentle tones of an acoustic guitar.
They express the feeling: I want to gently wrap the hardworking me in care, but dryness bothers me! That’s why I use NIVEA and get dewy, glossy skin! YeYe’s clear, translucent voice somehow brings a sense of comfort.
Just by touching ~Always with you~Miura Daichi
Daichi Miura is not only an outstanding dancer but also an exceptional vocalist.
His song “Fureau Dake de ~Always with you~” is a ballad that really lets you feel that brilliance.
In particular, the first verse uses only the bare minimum of melody with just piano, allowing you to fully savor his vocals and bringing out their excellence.
Of course, his voice remains captivating even when more instruments join from the second verse onward, but this is a track that makes you want to sit and listen closely.
It’s a grand love song you’ll want to hear while thinking of someone precious to you—not just a lover.
NIVEA Kao commercial songs. Popular commercial songs (21–30)
together; along with; bothWANIMA
This is one of WANIMA’s signature songs, featured in the 8×4 Body Fresh “Basketball Club: Friendship” commercial.
Included on their 2016 album JUICE UP!!, the track expresses gratitude for meeting cherished friends and a desire to be there as support in tough times.
The fast-paced performance typical of melodic hardcore, combined with vocalist KENTA’s straightforward delivery, is sure to lift your spirits.
It’s a song that reminds you there are friends out there cheering you on.