Nivea Kao’s commercial song. A popular jingle.

Original songKusunoki Emika

NIVEA Kao NIVEA MEN Morning 10 Birth Version 15-Second Commercial Takumi Kitamura

The NIVEA for MEN Morning 10 commercial, “Birth,” featuring Takumi Kitamura, uses an original song composed by Eika Kusunoki.

The opening of the track—aligned with the commercial’s narrative—features a simple melody that evokes the plain, everyday life of a rather unimpressive man.

Then, from the moment the imagery shows his impression changing after using the product, a cueing shout triggers a cooler bassline, and the flow of the music shifts dramatically along with the CM.

Layers of various instruments build up, expressing—through music—how life becomes more colorful by using the product.

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SAKI

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Always with You ~Just a Touch~Sarah Alainn

Sarah Àlainn – Always with You ~Just a Touch~ (2014 NIVEA Song) | Sarah Àlainn

The 2014 NIVEA song.

It also made headlines that she worked with Daichi Miura on the 2014 NIVEA commercial song.

Both of them sang the same piece, but Sara Arai sang the English version, and her beautiful voice is truly breathtaking.

I want to protect you forever.Kawasaki Takaya

“Magic Carpet” singer Takaya Kawasaki features in a new NIVEA brand commercial! An interview is also available where he talks about the feelings he put into the song “Zutto Mamoritai” (I Always Want to Protect You).

This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.

Each scenario depicts a reunion, effectively expressing human connection and mutual support.

The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.

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kappamaki

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suis from Yorushika

NIVEA Kao NIVEA Cream Care Body Wash, Double Rich Moisturizing, Supple Beautiful Skin version, 15-second commercial, Haru

This commercial introduces NIVEA’s Cream Care Body Wash with double rich moisturizing, highlighting its voluminous, soft lather through actress Haru’s presence.

The image of her embracing the large, fluffy foam is striking, and her gentle smile conveys how the product tenderly protects the skin.

Enhancing the tender mood depicted in the visuals is a song performed by suis—also known as the vocalist of Yorushika.

The sound features prominently resonant strings, and when combined with suis’s clear, expansive vocals, it conveys a grand sense of gentleness.

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kappamaki

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Close to mekaki king

Kaki King – Close to me

Originally a track by The Cure, released in 1985.

This cover version by American guitarist and composer Kaki King was released in 2014.

It was used in the Nivea Visage Q10 – Feel Closer commercial.

Wednesday20th Century

20th Century / Wednesday MV

20th Century is a music unit that exudes mature appeal with their refined harmonies.

Released in October 2022, this song centers on the midpoint of the week.

Many listeners will relate to the lyrics that gently affirm the mixed feelings of Wednesday—the sense that the weekend is almost here combined with the fatigue of the week’s first half.

It was also featured in a commercial for Kao’s NIVEA MEN Active Age series.

It’s the perfect pick-me-up for a Wednesday afternoon when your heart feels a little tired—something to listen to while you loosen your shoulders and take a breath.

Rock With UJanet Jackson

Janet Jackson – Rock With U (Official Music Video)

Janet Jackson is an R&B singer born in 1966.

Her brother Michael Jackson also released a classic called “Rock With You,” but the vibe is completely different.

Unlike Japanese commercials, it seems that overseas ads take an overtly sexy approach.