Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
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NIVEA Kao commercial songs. Popular commercial songs (21–30)
For The First TImeJohn Legend
It’s ‘For The First Time’ by American singer-songwriter John Legend, which is used in a commercial aimed at overseas markets.
John Legend is known for initially not selling well but rising to the top on the strength of his talent.
His singing carries real conviction.
Big BallThe Shell
A progressive rock track released by The Shell.
It was included on the album “Disco Monte Cristo,” released in 2009 on the exzess berlin label.
It was used in a commercial for Nivea for Men Silver Protect.
NIVEA Kao commercial songs. Popular commercial songs (31–40)
Close to mekaki king
Originally a track by The Cure, released in 1985.
This cover version by American guitarist and composer Kaki King was released in 2014.
It was used in the Nivea Visage Q10 – Feel Closer commercial.
Wednesday20th Century
20th Century is a music unit that exudes mature appeal with their refined harmonies.
Released in October 2022, this song centers on the midpoint of the week.
Many listeners will relate to the lyrics that gently affirm the mixed feelings of Wednesday—the sense that the weekend is almost here combined with the fatigue of the week’s first half.
It was also featured in a commercial for Kao’s NIVEA MEN Active Age series.
It’s the perfect pick-me-up for a Wednesday afternoon when your heart feels a little tired—something to listen to while you loosen your shoulders and take a breath.
New daysAsher Lane
A track released by Asher Lane, a five-piece rock group from Germany.
It was used in a Nivea Cream commercial.
Before 2006 they were known almost exclusively in Germany, and this track helped them gain attention in places like the United States and the United Kingdom.
AngelicaLamb
A track by the British electronic music duo Lamb.
It was inspired by Claude Debussy’s 1903 piece Clair de Lune.
Included on the 2003 album Between Darkness and Wonder, which was a hit across Europe, it was used in a commercial for Nivea Stay Real Make-up.
BLUE VELVETBobby Vinton
Originally a track produced in 1950 by Bernie Wayne and Lee Morris.
It has been recorded by many artists, including Tony Bennett.
This version by Bobby Vinton was released in 1963 and was used in a 2000 commercial for Nivea Lotions.