Nivea Kao’s commercial song. A popular jingle.
NIVEA is famous for its moisturizing cream.
In Japan, the company sells not only the cream but also a variety of other products.
When it comes to NIVEA commercials, many people strongly associate them with the ad that used the song “Mamoritaai ~ Kono Ryōte no Naka ~.” However, many other songs featured in NIVEA commercials also have a gentle or sophisticated feel.
In this article, we’ll introduce all the songs that have been used in NIVEA’s commercials so far.
We’ve gathered tracks from older campaigns to the most recent ads, so you’re likely to find nostalgic tunes as well as songs you’ve heard recently and were curious about.
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NIVEA Kao commercial songs. Popular commercial songs (21–30)
for a long timeKiroro
Kiroro’s songs are loved by people of all ages, and each track has remained popular and been sung for years.
Their song “Nagaina” (Long Time) was released in 1998 as Kiroro’s debut single.
It’s also a favorite as a karaoke song and as a song to dedicate to someone special.
The fact that so many artists have covered it shows just how popular it is.
This is a song that conveys the frustration and bittersweet feelings of not being able to handle the strong emotion of loving someone as much as you do.
No, that’s not it.Suzuki Airi
Airi Suzuki, who was active as a member of ℃-ute, sings “Chigau, Sou Janai.” The original song, released in 1994, is one of Masayuki Suzuki’s signature tracks and is well known across generations.
However, the version sung by Airi Suzuki is performed as a parody in a Nivea facial cleanser commercial.
The lyrics humorously counter common misconceptions about Nivea—such as the idea that it’s only for use in winter.
Unlike the harder feel of the original, this rendition is sung in a cute, lighthearted style.
suis from Yorushika
This commercial conveys through Haruka Fukuhara’s expressions that NIVEA’s Rich Care & Color Lip keeps both color and moisture lasting.
The close-up shots let you really sense the lips’ hydration, and the smile that follows suggests how that leads to confidence.
Amplifying the calm, sunny mood of the visuals is a song by suis, who also performs as the vocalist of Yorushika.
The blend of the gentle-sounding arrangement and her clear, translucent voice is striking, soothing listeners’ hearts with a soft sense of peace.
suis from Yorushika
This is a commercial introducing a body milk infused with serum ingredients.
It opens with the memorable tagline, “Serum for your body, too,” followed by footage of Minami Tanaka actually using the body milk.
The background music is performed by suis, the vocalist of Yorushika, and her clear, translucent voice is sure to capture your attention.
MemoryMakihara Noriyuki
This commercial depicts Michiko Kichise being filmed and expresses that NIVEA’s Premium Body Milk supports her beauty.
In the shoot, she is complimented on her beauty and embraces it, illustrating how lasting moisture leads to confidence.
The song that underscores the confidence and strength conveyed in the visuals is Noriyuki Makihara’s “Kioku” (Memory).
Its gently grand sound and calm vocals convey human bonds and warmth.
sha la laSkoop On Somebody
It’s a big hit by Skoop On Somebody that was used in 2001 as the commercial song for NIVEA Body.
This “sha la la,” their sixth single, is a beautiful love ballad whose clear melody set to an R&B rhythm deeply touches the heart.
suis from Yorushika
This commercial showcases how NIVEA’s Skin-Polishing Gel Cleanse is gentle on the skin while thoroughly removing makeup, conveyed through Minami Tanaka’s presence.
Makeup removal often carries the image of being harsh on the skin, but here the emphasis is on skin-friendliness—achieving results while keeping the skin moisturized.
Further accentuating the gentle atmosphere of the visuals is the song performed by suis, who is also active as the vocalist of Yorushika.
The layering of softly resonant strings with her expansive vocals is striking, and the calm rhythm conveys a sense of warmth.