Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs. Popular commercial songs (31–40)
FREEKY (from Koichi Tsutaya)Otsuka Ai
This commercial warmly showcases how DHC’s medicated lip cream supports many people in their daily lives.
The song that further emphasizes the ad’s warmth and refreshing feel is Ai Otsuka’s “FREEKY (by Koichi Tsutaya).” As the title suggests, music producer Koichi Tsutaya handled the composition and arrangement, creating a light, breezy atmosphere.
The lyrics by Ai Otsuka are another striking element, expressing a positive message about moving forward as your true self, conveyed through both the sound and her vocals.
As Time Goes ByYuga
In the “The East is Beautiful” version, a Japanese woman stands in a river surrounded by great nature, and with the single line “The East is beautiful,” the spot simply yet powerfully highlights the beauty of East Asian people.
In contrast, the “One Line” version emphasizes that, unlike other brands that offer multiple product lines within their ranges, Domohorn Wrinkle provides a single line designed to suit everyone’s skin.
Both commercials convey the brand’s strong conviction and confidence.
The BGM is “As Time Goes By,” gently sung by Yuga.
Since both Japanese and English lyrics are used, be sure to listen closely and compare them.
GuessCharli XCX
This commercial promotes the beauty of lips using Dior Rouge, with close-up, clearly defined shots as well as scenes on stage.
It conveys that a beauty that inspires confidence is achieved through powerful forward strides and cool expressions when revealing the lips.
Enhancing the cool vibe of the visuals is the track “Guess” by Charli XCX.
It’s dance music with a powerfully resonant beat, and the stylish vocals layered over it create a cool atmosphere.
Lips, speak passionately of youWatanabe Machiko
This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.
This commercial depicts Sayuri Yoshinaga using Goto Camellia’s Camellia Yeast Soap, clearly conveying the product’s appeal.
The focus is on how she uses it in her everyday life, highlighting the gentle lather that can be seamlessly incorporated into a daily routine.
As her reflection in the mirror gradually softens into a smile, it also conveys how well the soap hydrates the skin.
The use of a piano arrangement of Yukio Hashi and Sayuri Yoshinaga’s “Itsudemo Yume wo” as the background music further enhances the gentle tone of the visuals.
A once-in-a-lifetime meHanbaato Hanbaato
The line “Life is longer after you become an adult” is particularly striking in this commercial, which promotes FANCL’s inside-and-out care.
It tells us that inside-and-out care is essential to maintain the lifelong well-being and beauty of our mind, body, and skin.
The background music features Humbert Humbert’s “Isshomono no Watashi,” written specifically for this CM.
Its calm tone perfectly matches the mood of the commercial and truly soothes the heart as you listen.
The warm lyrics are captivating and may inspire you to reflect on your own outlook on life.
Cosmetics commercial songs. Popular commercial songs (41–50)
You Go LadyKubota Toshinobu
This is a funky, upbeat number by Toshinobu Kubota that lightens the hearts of its listeners.
It embodies the artist’s message of “Ladies, don’t hold back—go for it!” and stands out as an empowering anthem that encourages you to move forward with confidence.
The rhythm that makes your body move and the positive message are sure to give you energy and courage.
Released in March 2018 as his 40th single, it was also featured in a commercial for KOSÉ’s ESPRIQUE.
The song was later included on the album BEAUTIFUL PEOPLE.
It’s perfect for starting a new day or for when you want to lift your spirits.
UNDERCOVER feat. Ayumu ImazuSIRUP
This is a promotional commercial for the Tone Up UV released by Mizuhashi Hojudo Pharmaceutical.
In addition to highlighting its strong UV protection, it clearly emphasizes the product’s ability to brighten the appearance of the skin.
It also mentions that the formula is packed with serum ingredients, effectively conveying the product’s appeal.
The background music features UNDERCOVER feat.
Ayumu Imazu by SIRUP and Ayumu Imazu.
Released in 2025, the track boasts a stylish vibe and a fresh, pleasant sound—one that makes you want to listen closely.