[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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[Trending!] A collection of cute songs used in commercials (11–20)
Nagi’s Long Vacation Main ThemePasukaruzu
This is a gentle-feeling commercial for Kirin Beer’s Hyoketsu Mottainai series, focusing on “Hamanashi” among the materials being used.
It emphasizes the idea that it’s a waste to throw away non-standard fruit, and highlights how they developed something that makes everyone happy by putting it to good use.
The music that further accentuates the kindness expressed in the visuals is the main theme from the drama “Nagi’s Long Vacation,” performed by Pascals.
Built with various instruments lightly layering over one another—and intentionally incorporating slightly slackened tones—it strongly conveys relaxation, kindness, and fun.
Mr./Ms. (honorific suffix)FRUITS ZIPPER
This commercial promotes the idea that chilled chocolate is perfect for hot days, giving you a cool sense of happiness.
It shows how the members of FRUITS ZIPPER use chilled chocolate, expressing deliciousness and joy through their smiles.
The song that really highlights the fun and cuteness portrayed in the visuals is FRUITS ZIPPER’s “San.” It starts with crisp guitar cutting, then layers in digital tones, and that light feel conveys a positive mood.
Including the smiles you can hear in the vocals, it’s a track that strongly emphasizes cuteness.
Touchano
This is a Juroku-cha commercial featuring a baseball cheering scene that really evokes the feeling of summer.
It shows Yui Aragaki in the stadium stands enjoying a refreshing sip of Juroku-cha, conveying that it’s perfect for staying hydrated.
The BGM is the baseball-cheer staple “Touch,” but the singer here is ano! Her characteristically cute vocal performance really stands out.
The original song, a beloved classic everyone knows, was released in 1985 by Yoshimi Iwasaki.
The Theory of Happiness
This is a memorable Meritto commercial with the catchphrase “Family, Love, and Merit.” Two versions were produced: the “Gentle” edition and the “The Day I Became a First Grader” edition, both conveying the love from parent to child.
In the commercials, Ringo Sheena’s “Koufukuron” is covered in a young girl’s voice.
The innocent singing is incredibly cute, isn’t it?
Wai Wai Worldano
In the Jurokucha commercial featuring Yui Aragaki, the scene where she guzzles the tea with gusto is especially striking.
The BGM used in this ad is a parody version of “Wai Wai World,” known as the opening theme of the anime Dr.
Slump Arale-chan.
And since it’s sung by ano, it’s a CM song that’s sure to draw a lot of attention!
Deer-Colored DaysPan Megumi, Fujita Saki
This is a commercial that showcases the appeal of GoroGura to a rhythmic track.
It highlights GoroGura’s biggest selling points: the size and abundance of its ingredients.
The song playing in the CM is a parody of “Shika-iro Days,” the theme song of the anime “Shikanoko Nokonoko Koshitantan.” In addition to recreating the dance, the cute original illustrations also leave a strong impression.
[Hot Topic!] A Special Feature on the Cute Songs Used in Commercials (21–30)
Cannot stop the queue!CUTIE STREET
CUTIE STREET appeared in the introductory commercial for GuiGui Slime—a product that became a hot topic in the U.S.
and has now made its Japan debut—and their song was also used as the BGM.
The commercial shows the members playing with GuiGui, and many viewers were likely drawn to its fun and adorable appeal.
The track playing in the background is “Can’t Stop the Cue!” released in May 2025.
Packed with a powerful message about charging forward and living life to the fullest, it’s a song that blows away your worries.