[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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[Trending!] A collection of cute songs used in commercials (11–20)
That’s seriously bad.Pmaru-sama.
This commercial powerfully promotes the deliciousness of Myojo Chukazammai by showing Wakana Matsumoto eagerly eating it.
A key point is that her outfit changes as she keeps eating, which clearly conveys the authentic flavor.
The song that further amplifies the energy of the visuals is a parody of Pmarusama’s “Gachi Yabee Jan.” While preserving the punch of the original, the lyrics are rearranged to highlight the taste, letting the sense of amazement at the deliciousness really come through.
Nagi’s Long Vacation Main ThemePasukaruzu
This is a gentle-feeling commercial for Kirin Beer’s Hyoketsu Mottainai series, focusing on “Hamanashi” among the materials being used.
It emphasizes the idea that it’s a waste to throw away non-standard fruit, and highlights how they developed something that makes everyone happy by putting it to good use.
The music that further accentuates the kindness expressed in the visuals is the main theme from the drama “Nagi’s Long Vacation,” performed by Pascals.
Built with various instruments lightly layering over one another—and intentionally incorporating slightly slackened tones—it strongly conveys relaxation, kindness, and fun.
omnidirectional beautynozomi
This commercial highlights the rich aroma of Ito En’s Relax Jasmine Tea and how it leads to relaxation.
It features Mizuki Hanayama drinking it and showing a gentle yet powerful expression.
Paired with her glamorous outfit, it conveys the message that the fragrance can transform everyday life.
The music that accentuates the gentleness and strength of the visuals is Noshi’s “Zenhoukou Bishoujo.” Its buoyant rhythm and dynamic tones are striking, evoking a strong will to move forward with confidence.
The Theory of Happiness
This is a memorable Meritto commercial with the catchphrase “Family, Love, and Merit.” Two versions were produced: the “Gentle” edition and the “The Day I Became a First Grader” edition, both conveying the love from parent to child.
In the commercials, Ringo Sheena’s “Koufukuron” is covered in a young girl’s voice.
The innocent singing is incredibly cute, isn’t it?
Mr./Ms. (honorific suffix)FRUITS ZIPPER
This commercial promotes the idea that chilled chocolate is perfect for hot days, giving you a cool sense of happiness.
It shows how the members of FRUITS ZIPPER use chilled chocolate, expressing deliciousness and joy through their smiles.
The song that really highlights the fun and cuteness portrayed in the visuals is FRUITS ZIPPER’s “San.” It starts with crisp guitar cutting, then layers in digital tones, and that light feel conveys a positive mood.
Including the smiles you can hear in the vocals, it’s a track that strongly emphasizes cuteness.
Still pretty niche? My Number Card＝LOVE
This is their first commercial, and they’ve said that appearing in a commercial together as a group was their dream.
It’s a spot promoting the adoption of the My Number Card, with an impressive staging that recreates different life stages.
The song they perform in the video is the original track for this commercial, “Still Kinda Minor? My Number Card.” It introduces, with a rhythmic flair, the things you can do using the My Number Card, resulting in a charming, idol-style tune.
[Hot Topic!] A Special Feature on the Cute Songs Used in Commercials (21–30)
Touchano
This is a Juroku-cha commercial featuring a baseball cheering scene that really evokes the feeling of summer.
It shows Yui Aragaki in the stadium stands enjoying a refreshing sip of Juroku-cha, conveying that it’s perfect for staying hydrated.
The BGM is the baseball-cheer staple “Touch,” but the singer here is ano! Her characteristically cute vocal performance really stands out.
The original song, a beloved classic everyone knows, was released in 1985 by Yoshimi Iwasaki.