[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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[Going Viral!] A Special Feature on Cute Songs Used in Commercials (41–50)
Lovely CoupleCHIHIRO
This is a special commercial featuring a collaboration between Nissin Foods and Cinnamoroll.
Set to a parody of CHIHIRO’s “Lovely Couple,” it introduces a Singapore-style laksa.
The little lines Cinnamoroll delivers in between are adorable.
The version of “Lovely Couple” used in this CM has a relatively wide and high vocal range, so it’s a song I’d recommend to those confident in their range.
On the other hand, the melody line is relaxed, so even with the pitch going up and down, it should be easy to follow once you’ve got the tune in your head.
Be sure to listen to the original many times before giving it a try.
It’s popular especially among younger listeners, so if you can sing it, it’s sure to get everyone excited.
[Trending!] A Collection of Cute Songs Used in Commercials (51–60)
SparkleRADWIMPS
A tie-in commercial between Suntory products and the film “Your Name.” A quiet, calm, yet powerfully message-driven song.
It’s also the theme song of the film.
“Sparkle” means to glitter, to twinkle, to shine.
The lyrics were written by Yojiro Noda, the vocalist of RADWIMPS.
lucky coloraimyon
Titled “Gaze,” this commercial centers on a warm look from a mother to her child.
Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.
Watching her, Nagasawa says she feels both happy and a little lonely.
The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.
“Duffy & Friends 20th Anniversary: Colorful Happiness” Theme Song
This is a commercial promoting the fun of Colorful Happiness, an event celebrating the 20th anniversary of Duffy & Friends.
The colorful world highlights how adorable the characters are, and you can feel the happiness from the expressions of the people participating.
The theme song, created specifically for Colorful Happiness, strongly emphasizes the uplifting feeling of the visuals.
With an orchestral sound that incorporates sparkling tones and vocals that include ad-libbed runs to create a lively sense of movement, the overall piece conveys a sense of joy throughout.
MUSEME:I
An urban pop tune that weaves together a variety of genres like funk, disco, and jazz.
Released in April 2025 as the third single from the girl group ME:I, the track drew attention after being featured in NTT Docomo’s Galaxy S25 Ultra TV commercial.
Its sophisticated sound arrangement pairs perfectly with lyrics brimming with determination to chase one’s dreams.
It’s the perfect song for those moments when you’re ready to dash toward your own dreams.
Like tonight’s moon
This animated piece, which depicts a story of a daughter practicing riding a bicycle and the father who accompanies her, is a commercial for the shampoo brand Meritto.
Many people have fond memories of practicing cycling with their fathers, so I imagine this ad moved a lot of viewers.
The background music features a cover of Elephant Kashimashi’s signature song “Koyoi no Tsuki no Yō ni.” The girl’s pure, innocent singing voice is striking and fits perfectly with the concept of the commercial.
Love Garmentimase
In the commercial “Koi-Goromo” for Kirin’s flagship product, Afternoon Tea, the collaboration with imase has been creating a buzz.
The CM features imase’s song “Koi-Goromo” as the BGM, and it also uses footage from the music video, whose visual beauty is captivating.
“Koi-Goromo,” which plays as the background music, was released in 2024 and portrays winter scenery and the bittersweet romances of youthful days.
It’s a heart-tightening, soul-warming track that perfectly suits the MV depicting students in a brass band.