[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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Distant DayTatetakako
A corporate commercial song for the Shinano Mainichi Shimbun.
For the commercial visuals, Makoto Shinkai—who recorded a mega-hit and sparked a social phenomenon with the film “Your Name.”—was involved in the video production.
It features beautiful piano (accompanied by Tate Takako herself).
The lyrics evoke the beauty of nature and the four seasons, with a touch of poignancy.
Included on the album “Song of the Comeback Kid.”
NEW LOOKAmuro Namie
The Vidal Sassoon commercial song.
The music video became a hot topic for being super cute.
Namie Amuro quickly changes, like a fashion model, into retro-modern looks from the ’60s, ’70s, and ’80s.
The track is said to sample representative songs from the ’60s to the ’80s that Namie Amuro selected, with “remake” as its theme.
NEW LOOK represents the ’60s.
Song of Instant Energyenako
Cosplayer Enako appears in the commercial for Sokko Genki, a jelly drink packed with various nutrients.
Her performance of the CM’s original song, “Sokko Genki no Uta,” leaves a strong impression and makes it a delightful video for fans.
In the commercial, Enako is portrayed bursting with energy, and combined with her bright expressions and the music, it’s a CM that gives you a boost just by watching.
ZeroNewJeans
The song “Zero” by the Korean girl group NewJeans, who are hugely popular in Japan, was released in 2023 and featured in the Coca-Cola Zero commercial “Choose the deliciousness of Coke Zero,” which also stars the members of NewJeans.
Part of the lyrics resembles the product name, and the commercial emphasizes that part, making it really catchy.
It turns out that phrase is commonly used in Korea when choosing between options.
The music video also features cute yet cool choreography, so be sure to check it out!
Love SongSTRAWBERRY FLOWER
In the video game Pikmin, the song lyrics—“join forces, fight, get blown away, but we won’t ask you to love us”—capture the Pikmin’s poignant devotion no matter what happens.
At the time, this was widely discussed because it overlapped with the image of office workers belonging to a company.
CHE.R.RYYUI
This is youth at its finest! A sweet and bittersweet love song from a girl’s perspective.
YUI’s girlish voice, the heart-fluttering lyrics, and the melody—every element is packed with the power to capture the hearts of anyone in love.
It portrays the feelings of a girl who entrusts her thoughts for someone of the opposite sex to messages on her cell phone.
Robinsonsupittsu
Rather than having strong messages, Spitz’s songs convey an ordinary, everyday atmosphere, which makes the melodies and lyrics feel easy to take in.
“Robinson” is one of those.
As for the title, it seems that Masamune Kusano, the vocalist and lyricist, often came across the word “Robinson” at the time—like the film “Robinson’s Garden” or Robinsons department stores he saw while traveling—so it stuck with him.