Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Anime-style commercial roundup. A compilation of attention-grabbing commercials that have been increasing recently (51–60)
Furukawa Electric Industry: “Creating continuity to brighten the world.” (Campaign: “Tsuzuku wo tsukuri, sekai wo akaruku suru.”)Narration: TENDRE
This is a commercial introducing Furukawa Electric’s Group Purpose: “Creating what continues, brightening the world.” It’s an animated piece that faithfully expresses the sentiment embedded in the Group Purpose—creating a “continuing future” through manufacturing.
The background music and narration are by TENDRE, the solo project of Taro Kawahara.
The original track, created specifically for this commercial, features a brisk tempo that feels refreshingly upbeat.
Laforet Harajuku “Grand Bazaar + Laforet Market” Edition
Featuring many mysterious characters that evoke summer traditions—such as shaved ice and candied apples—including a character who looks like a person holding ice cream.
It’s a commercial promoting the LAFORET GRAND BAZAR and the Laforet Market, both held in summer, and you can’t help but have your eyes drawn to its curious visuals.
Kobayashi Pharmaceutical Shirt Cool ‘So Cool’ Version
Kobayashi Pharmaceutical’s products always spark talk about their naming sense.
This “Shirt Cool” instantly clicks just from the name—so straightforward and easy to get! And in this commercial, the anime really grabs your attention; the moment the character sweats and cools down with Shirt Cool, even his face turns handsome—it makes the point super clearly (lol).
Ebara Petit Hot Pot “Chorus Club Anime” VersionKoji Seto
This collaboration between actor Koji Seto and an anime is the “Puchitto Nabe: Chorus Club Anime” edition.
In it, the anime characters sing an original song introducing Puchitto Nabe’s rich miso hot pot, creating an addictively catchy tune that sticks in your head after just one listen.
In the final part of the commercial, Seto is shown actually eating the miso hot pot deliciously, and his expression alone conveys how tasty it is.
Anime-style commercial roundup. A collection of attention-grabbing ads that have been increasing recently (61–70)
Y!mobile Bakabon family turns into cats: “Robust Support” version / “Three Simple Plans” version
In this series of commercials where everyone in the Bakabon family, including Tetsurō Degawa, turns into cats—Bakabon Family, Become Cats—the new “Robust Support” and “Simple Three Plans” spots highlight Y!mobile’s strengths: a powerful support system and the easy-to-understand lineup of just three plans.
The ads are humorous and memorable, featuring laid-back cats that leave a lasting impression.
Tokyo Electric Power: Energy-Saving Prep — “Clean Your Air Conditioner” / “Switch to Seasonal Curtains”
This is a Tokyo Electric Power Company commercial that shares tips for getting through the hot summer while saving energy.
It encourages small habits that lead to energy conservation, such as cleaning the air conditioner and switching out curtains seasonally.
The simple illustrations with minimal movement help emphasize the message.
Zeria Pharmaceutical PMS treatment drug Prefemin “Prefenyan” version
This is a commercial for Zeria Pharmaceutical’s PMS treatment Premen, which empathizes with the concerns of those who need it and offers a way to resolve them.
In the “Prefe-nyan” version, a laid-back cat character talks about common worries and explains Premen’s effects.
The illustrations and the tone of the narration evoke the idea of easing concerns and helping you relax.