Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Anime-style commercial roundup. A collection of attention-grabbing ads that have been increasing recently (61–70)
TEPCO Energy-Saving and Power-Saving Methods: “Smart Use of Air Conditioning” / “Smart Use of Refrigerators” / Local Production and Consumption of Energy: “Energy Saving From Now On”
This is a cute, illustrated commercial from TEPCO encouraging energy saving.
It features their original character, Denko-chan, and introduces ways to use air conditioners and refrigerators that lead to energy savings, as well as how to make use of solar panels.
In particular, the tips for using air conditioners and refrigerators are measures you can start applying today, so many viewers might be thinking, “Alright, let’s give it a try!”
Ajinomoto Seto no Honjio ‘Seto no Shio-ani: Pickled Plum’ Edition
This is a commercial for Seto no Honjio, a 100% domestically sourced salt released by Ajinomoto.
The ad is done in an animated style and uses a song to promote how perfect Seto no Honjio is for making umeboshi (pickled plums).
The music playing in the commercial is an original piece written specifically for this ad.
Its enka-like melody really lifts your spirits when you listen to it!
Samty: ‘Samty-kun and Futaba-chan’ Edition
This is a story about Samty’s mascot character, Samty-kun, who struggles to help Futaba-chan grow big and strong.
The moment when Samty-kun’s efforts—pushed to the point of collapse—are rewarded is truly moving.
The original song used in the commercial is sung by Ayako Imoto, whose gentle voice conveys the company’s sentiments.
The overlap between the image of Samty-kun realizing a world of rich nature and the message expressed in the lyrics strongly evokes the company’s global initiatives.
Tutor Try: ‘A What-If Summer of Youth — Deadline Approaching’ Version
It’s the familiar commercial featuring Heidi, Girl of the Alps, and her friends! The Tutor Try ad “What If Summer Youth: Deadline Approaching” opens with a scene looking back on summer vacation, asking, “What if I had studied with Try this summer…?” Set to an original song by 4na—whose soft vocals and SNS-centered activities are gaining attention—enjoy imagining what kind of summer vacation Heidi and her friends might have had as you watch this CM!
Kobe Suma Sea World: “Every Life Is This Big”
This is a commercial promoting Kobe Suma Sea World, an aquarium opening in Suma Ward, Kobe.
With the theme “Every life is this big,” it uses animation to convey the grandeur of waterside creatures.
The CM song “Bluer,” sung by milet, was written specifically for this project; its majestic sound and resounding vocals seem to further amplify the power of the visuals.
In conclusion
We’ve rounded up and introduced all the anime-style commercials that have made waves so far. Some were even created by renowned animation studios, making them truly worth watching. I’m sure we’ll see more commercials featuring beautiful animation and carefully crafted stories and direction in the future! We’ll keep adding new anime commercials to this article!