Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Compilation of anime-style commercials. A collection of recently increasing ads that capture viewers’ attention (31–40)
Unstoppable on Google Play!? Reincarnated as an Android user. “Overwhelming!! And on to the decisive battle” edition
This commercial uses a dynamic animation themed around smartphone gaming to showcase the smooth experience of Android powered by Google Play.
The story follows a protagonist reborn into the Google Play World, highlighting a sense of fulfillment and excitement made possible by Android’s comfort and ease.
The song that further emphasizes the vibrancy of the visuals is Eve’s “Insomnia.” Its speedy, striking sound builds from an anxious-feeling opening into a chorus that gains strength, conveying a powerful drive to carve out the future.
NatureLab MARO17 “Let’s nail it from the crown.”
This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.
It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.
You can really feel the passion behind the fact that the animation was created specifically for this CM.
Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.
Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.
You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.
Suntory Tokyo Craft ‘Okay, I’m heading back to Tokyo — by Tokyo Craft’ version
This gently anime-style commercial is for Suntory’s canned beer, Tokyo Craft.
The story portrays people who have left their hometowns and are working hard in Tokyo—something that many in the same situation will likely relate to.
It’s a wonderful ad with a nostalgic feel that might make you miss your hometown.
Tokyo Ueno Clinic Turtleneck Boy ‘Ninja’ Version
This commercial portrays the step-up of men supported by Ueno Clinic through a unique world of dancing ninjas.
We may not know why the ninjas are dancing, but their stylish moves exude strong confidence.
The song that further accentuates the powerful confidence conveyed by the visuals is an original track by Nao Sato.
It expresses the transformation from one’s past self to a new self and the exhilaration of stepping up, all carried by a light, buoyant sound.
Google Play: Reincarnation!? The Google Play World / Explosive Debut!! The Gamers’ Dream Room
This is a commercial that uses an original anime about a protagonist who suddenly reincarnates into the Google Play World.
It promotes how Android users can enjoy a wide variety of games with Google Play.
The background music is a song released by Eve in 2024, which was also chosen as the theme song for the film My Home Hero.
The lyrics depict a gambit for a dramatic comeback, conveying a strong determination to turn the tables no matter what.
Anime-style commercial roundup. A collection of eye-catching commercials that have been gaining viewers recently (41–50)
Kao Essential FREE & EASY 2019 Commercial
This commercial highlights the strong cleansing power of Essential FREE & EASY and clearly conveys who it’s intended for.
Using an animation themed around guys who use hair wax, it vividly depicts the frustrations of washing hair with bold facial expressions.
The shampoo solves the problem of wax being hard to rinse out, giving the impression that it makes using wax in everyday life easier.
It also shows how it helps with styling, consistently portraying throughout the ad how well it works alongside hair wax.
Hebel Haus: ‘Let’s go see Hebel Haus’ edition
This commercial depicts various characters, including Ram-kun, the brand’s image character, going to see a Hebel Haus.
The gentle-toned animation gives it a light, airy feel, which conveys the wish for people to casually stop by a model home.
The storyline of everyone gathering to go together also expresses the fun of searching for an ideal home.
It also highlights the different personalities of the animals, suggesting that homes can be tailored to the people who live in them.