Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Compilation of anime-style commercials. A collection of recently increasing ads that capture viewers’ attention (31–40)
Kao Essential FREE & EASY 2019 Commercial
This commercial highlights the strong cleansing power of Essential FREE & EASY and clearly conveys who it’s intended for.
Using an animation themed around guys who use hair wax, it vividly depicts the frustrations of washing hair with bold facial expressions.
The shampoo solves the problem of wax being hard to rinse out, giving the impression that it makes using wax in everyday life easier.
It also shows how it helps with styling, consistently portraying throughout the ad how well it works alongside hair wax.
NatureLab MARO17 “Let’s nail it from the crown.”
This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.
It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.
You can really feel the passion behind the fact that the animation was created specifically for this CM.
Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.
Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.
You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.
Akagi Nyugyo Gatsun to Mikan “Gatsun for Life” VersionEgashira 2:50
Egashira 2:50, who has repeatedly eaten and openly declared his love for Gatsun to Mikan on his YouTube channel, appears as an illustration in the commercial.
Set to an original song he sings himself, the depiction of Egashira facing everything head-on with full force not only makes us laugh but also gives us courage.
It’s a commercial that stirs the heart with Egashira’s message: “Let’s live boldly!”
UHA Mikakuto UHA Gummy Supplement “On the Edge ~Iron, Iron & Folic Acid~” Edition
This is a UHA Mikakuto commercial featuring an animated version of Kocchi no Kento.
At the beginning of the ad, it introduces the amount of iron needed per day, and says that if you try to get it from spinach, you’d have to eat as many as 20 bunches.
As the women cry out, “That’s impossible!” Kocchi no Kento appears holding UHA Gummy Supplements.
The commercial features a parody of his signature song “Hai Yorokonde,” singing that this product makes it easy to top up iron, which people often lack.
The track’s upbeat, addictive rhythm makes it a perfect match for this kind of commercial.
Aflac Medical Insurance EVER Simple “Maruko: Other families are other families; ours is ours” Version
This is a commercial that expresses the anxiety of not knowing which insurance to choose—or what everyone else is doing—through the lighthearted atmosphere of the anime Chibi Maruko-chan.
When the mother wonders what others are doing, Maruko echoes the phrase she always hears, “Other families are other families; ours is ours,” and the mother almost finds herself convinced.
From there, the ad transitions to actual data and proposes starting by considering an affordable insurance plan.
The relaxed tone helps convey the sense of ease and accessibility.
Anime-style commercial roundup. A collection of eye-catching commercials that have been gaining viewers recently (41–50)
Suntory Tokyo Craft ‘Okay, I’m heading back to Tokyo — by Tokyo Craft’ version
This gently anime-style commercial is for Suntory’s canned beer, Tokyo Craft.
The story portrays people who have left their hometowns and are working hard in Tokyo—something that many in the same situation will likely relate to.
It’s a wonderful ad with a nostalgic feel that might make you miss your hometown.
Asahi Soft Drinks Mitsuya Cider “Christmas Errand” version
This is an anime-style commercial depicting a girl running an errand to buy Mitsuya Cider for everyone to drink at a Christmas party.
Watching the main girl brings back that sense of excitement we felt about Christmas when we were kids, doesn’t it? The BGM features an original arrangement of “Jingle Bells” sung by Bonjour Suzuki & RinRin Doll, which enhances the bright and cheerful atmosphere.