JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
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JR East commercials: A compilation of commercials highlighting beautiful scenery (21–30)
JR East Japan NewDays ‘Kilimanjaro Iced Coffee’ Version
This is a commercial that introduces the Kilimanjaro iced coffee sold at NewDays and highlights the passion and care put into it.
Because of its simple structure—just pouring coffee and narration—the dedication to the coffee comes through strongly.
The imagery of shining ice merging with the coffee also conveys a refreshing feel, doesn’t it?
JR East TAKANAWA GATEWAY CITY “The Mysterious Gateway Appears” VersionShinichi Tsutsumi, Ami Toma
This is a promotional commercial for Takanawa Gateway City, which is set to open in spring 2025.
It begins with a scene where Ami Tohma asks a JR East employee played by Shinichi Tsutsumi, “What is this gate?” Then, while Tsutsumi is explaining, Tohma goes ahead and opens the door on her own… The contrast between Tohma’s innocence and Tsutsumi’s earnestness is striking, making it a commercial that excites you just by watching.
JR East “Tomorrow’s DESIGN. Environment” versionMinami Hamabe
This is a commercial introducing JR East’s initiatives for the future—Tomorrow’s DESIGN.
This installment focuses on the environment, featuring Minami Hamabe and her daughter who has come from the future as they learn about zero carbon.
It not only shows how zero-carbon technologies are being incorporated into railways, but also prompts us to think about how this connects to the future.
JR East Adult Holiday Club “Fukushima & Aizu” EditionYutaka Takenouchi
“What does it mean to be an adult?” This question opens a commercial for JR East’s membership program for people aged 50 and over, called Otona no Kyujitsu Club (The Adult Holiday Club).
This time, the setting is Aizu in Fukushima Prefecture, showing Yutaka Takenouchi visiting with his wife.
His childlike excitement is striking, making him appear all the more charming.
JR East View Card “Gold Card” VersionHidekazu Majima, Anna Yamada
This commercial, which begins with the line “Adults need breathing room,” is JR East’s View Card commercial, the “Gold Card” version.
It promotes how the View Card Gold lets you earn lots of points when booking Green Car seats or Shinkansen tickets.
However, the man who declared “Adults need…” at the beginning ends up getting so carried away by the great deals that he bursts into triumphant laughter.
It’s a memorable ad with humor and a dynamic sense of pacing.
JR East ‘Designing Tomorrow: Community Building’ VersionMinami Hamabe
In this commercial, a person claiming to be Minami Hamabe’s future daughter appears and says she has come from the future to see Tokyo in the past.
The narration in the commercial highlights JR East’s philosophy of working to create a future where people can live with enriched hearts.
JR East “Design for Tomorrow: The Ultimate in Safety” (commercial)Minami Hamabe
This is a JR East commercial set in which Minami Hamabe, living in the present day, is visited by her daughter from the future.
In the “Design Tomorrow: Ultimate Safety” segment, it introduces how trains carrying passengers use the latest technology to inspect the tracks.
It’s a commercial that expresses the tagline “Design Tomorrow,” which conveys the idea of using technology to improve the future.