JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
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JR East commercials: A compilation of commercials highlighting beautiful scenery (21–30)
JR East Tomorrow’s DESIGN: ‘Employee Ideas’ EditionMinami Hamabe, Kaito Sakurai
This is a JR East commercial introducing new services born from employees’ ideas, such as renting baby strollers at stations.
In addition to Minami Hamabe, the ad features her future children appearing from the future, and Hamabe’s slightly bewildered reaction to the situation is also a key highlight.
JR East Suica “Professor Suzuki’s Cake” VersionAkira Emoto
This lovely commercial, featuring Akira Emoto in the role of Professor Suzuki, is the kind that warms your heart.
Professor Suzuki has lost his wife, and while sorting through her belongings he finds the Suica card she used.
He uses it to take a train and go buy the cake she had once said she wanted.
Unsure which cake to choose and struggling a bit, he manages to buy one and return home.
But when he reports at the household altar that he forgot to buy a piece for his wife—the most important one—he suddenly hears her voice from somewhere.
It’s a beautiful piece that portrays the bond between husband and wife through a single Suica card.
The background music features Ichiko Aoba’s “Hitotsu Dake.” Her calm, serene vocals are incredibly soothing—a gentle song you’ll want to keep listening to.
JR East Adult Holiday Club “Fukushima & Aizu” EditionYutaka Takenouchi
“What does it mean to be an adult?” This question opens a commercial for JR East’s membership program for people aged 50 and over, called Otona no Kyujitsu Club (The Adult Holiday Club).
This time, the setting is Aizu in Fukushima Prefecture, showing Yutaka Takenouchi visiting with his wife.
His childlike excitement is striking, making him appear all the more charming.
JR East Suica “Tami-chan Moves to Tokyo” EditionItoi Hayase
This commercial portrays the scene of Tami-chan, played by Ikoi Hayase, moving to Tokyo, while also depicting the warmth of the people seeing her off.
Although her parents oppose it, she decides to move to Tokyo; during the send-off, she notices that the Suica card she was given has been preloaded, and she feels their warmth.
That human kindness is further emphasized by Ichiko Aoba’s performance of “Hitotsu Dake.” The blend of gentle piano tones and a fragile-sounding vocal is striking, and the song conveys, with heartfelt sincerity, the importance of human connection.
JR East View Card “Gold Card” VersionHidekazu Majima, Anna Yamada
This commercial, which begins with the line “Adults need breathing room,” is JR East’s View Card commercial, the “Gold Card” version.
It promotes how the View Card Gold lets you earn lots of points when booking Green Car seats or Shinkansen tickets.
However, the man who declared “Adults need…” at the beginning ends up getting so carried away by the great deals that he bursts into triumphant laughter.
It’s a memorable ad with humor and a dynamic sense of pacing.
JR East JRE BANK Exciting Trip “Thanks for the Perks” Version / “Heck Yes to Points” Version
This commercial lightheartedly introduces the benefits of JRE BANK, offered by JR East, set against scenes of people heading off on trips.
It highlights plans that make travel more enjoyable, such as 40% discounts on Shinkansen fares and bonuses of 6,000 points.
Even the smiles that appear during their relaxed journeys convey just how good of a deal these perks are.
JR East TAKANAWA GATEWAY CITY “The Mysterious Gateway Appears” VersionShinichi Tsutsumi, Ami Toma
This is a promotional commercial for Takanawa Gateway City, which is set to open in spring 2025.
It begins with a scene where Ami Tohma asks a JR East employee played by Shinichi Tsutsumi, “What is this gate?” Then, while Tsutsumi is explaining, Tohma goes ahead and opens the door on her own… The contrast between Tohma’s innocence and Tsutsumi’s earnestness is striking, making it a commercial that excites you just by watching.