JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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JR East commercials. A compilation of commercials featuring beautiful scenery (41–50)
JR East JR SKI SKI 2013-2014
JR East’s classic winter commercial “JR SKISKI,” aired as part of its ski trip campaign.
The song used in the 2013–2014 version is SEKAI NO OWARI’s “Snow Magic Fantasy.” Appearing in the commercial are Haruna Kawaguchi and Shuntaro Yanagi.
The sparkling melody, which seems to capture the excitement you feel when it starts to snow, leaves a strong impression! To highlight the pop melody, they processed classical instruments, resulting in a majestic arrangement.
Just like their earlier release “RPG,” it has a fun vibe that makes you feel as if you’re inside an amusement park or a toy box!
JR East “JR SKISKI” 2013
This song was created as the CM song for JR East’s 2013 “JR SKISKI” campaign.
Incorporating processed sounds of instruments used in classical music, the track has a more pop-oriented finish than SEKAI NO OWARI’s usual sound, and the music video follows suit with a pop vibe.
Directed by Jun Tamukai, who also worked on “RPG,” the MV is even more pop than SEKAI NO OWARI’s usual style.
JR East JR SKI SKI “Winter Fireworks” Version
This commercial portrays a heart-fluttering exchange between a man and a woman.
The fireworks rising into the winter sky are so dramatic, aren’t they? The song used for the CM is “Snow Magic Fantasy” by SEKAI NO OWARI.
It’s a track that depicts a bittersweet winter romance, but its sound and melody are so cute that it perfectly matches the ad’s portrayal of two people at the beginning of something new.
Listening to it together with the CM makes you think, “I want a romance like that!”
JR East JR SKI SKI “Tokyo Station” version, “Snowball Fight” version, “Tokyo Station & Snowball Fight” version, “Love’s Magic” version, “Confession” version
This song was chosen as the JR SKI SKI commercial song in 2014 and has become a beloved staple of winter ballads.
It’s performed by back number, who have created numerous love songs over the years.
Their music is known for lyrics that are both heartrending and highly relatable, and this track is one you’ll definitely want to listen to while reading the lyrics.
In the song, the singer wishes that the person they have feelings for could be by their side—but that wish never comes true.
The blend of bittersweet emotion and a beautiful melody makes it a track that slowly, deeply resonates in your heart.
JR East ‘JR Ski Ski’
globe’s “Can’t stop Fallin’ in Love” was featured in the 1996 JR SKI SKI commercial.
Following the previous year’s “DEPARTURES,” it was selected as the SKI SKI theme song for the second year in a row, further cementing the image of the group as artists adept at winter songs.
With an electronic sound characteristic of the so-called TK sound and a ballad structure that leverages a mid-tempo beat, KEIKO’s clear, high-toned vocals further accentuate the beauty of the track.
JR East “JR SKISKI” 1996
I’m the same way, but if you spent your youth in the 1990s, you probably remember how Tetsuya Komuro’s songs were like the soundtrack of everyday life, playing everywhere you went.
Back then, as part of the “Komuro Family,” many groups and artists kept delivering massive hits, and among them, globe—the group Komuro himself was in—became hugely popular, releasing one hit after another since their 1995 debut and leaving their mark on Japanese music history.
DEPARTURES, used as the theme song for JR East’s ski trip campaign “JR SKISKI,” was globe’s best-selling single, with an astonishing total of 2.288 million copies sold.
It’s a classic masterpiece where Komuro’s characteristically wistful piano tones blend perfectly with digital beats, and KEIKO’s clear, high-toned voice rings out beautifully over the track.
Many people were surely captivated by the commercial featuring Yutaka Takenouchi and Makiko Esumi as a couple.
JR East JR SKI SKI “Tokyo ⇔ GALA Yuzawa” version
The JR East ski trip campaign commercial “JR SKI SKI,” featuring Makiko Esumi and Yutaka Takenouchi, drew attention with different scenarios each year and appearances by many actresses and actors.
It’s also a high-profile ad musically, with various artists selected annually.
At that time, the CM song was by globe.
One of their signature tracks, “DEPARTURES,” is a moving song that resonates with KEIKO’s clear, expansive vocals and a poignant sense of longing.