JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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- JR’s CM song roundup, including SKISKI and more
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- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
JR East commercials: A compilation of commercials highlighting beautiful scenery (21–30)
JR East “JR SKISKI” — 30th Anniversary Commemorative CM for the founding of JR East and the release of “Take Me Out to Snowland”
It’s the JR SKISKI series, strongly associated with the image of a beautiful girl gliding swiftly over white snow on skis.
This is a revival of the old series after 30 years, with various lines dubbed over in post.
It’s pretty tongue-in-cheek, so we hope both those who watched back then and first-timers can enjoy this collection of commercials without overthinking it.
JR East Tomorrow’s DESIGN: ‘Employee Ideas’ EditionMinami Hamabe, Kaito Sakurai
This is a JR East commercial introducing new services born from employees’ ideas, such as renting baby strollers at stations.
In addition to Minami Hamabe, the ad features her future children appearing from the future, and Hamabe’s slightly bewildered reaction to the situation is also a key highlight.
JR East commercials: A compilation of commercials featuring beautiful scenery (31–40)
JR East ‘Shinkansen YEAR 2017’ – Shinkansen Made by Everyone, Aomori Edition (Project Movie)
DE DE MOUSE shot to prominence after performing at the legendary RAW LIFE party held in Tokyo in 2006.
He’s a multi-player who handles everything from programming and mixing to visuals.
He chops and deconstructs sampled vocal snippets, then reconstructs them into mysterious melodies that sound as if sung by aliens.
When these are intertwined with vividly shimmering synths, a floating sensation, and euphoric, uplifting drums, the result is the one-and-only DE DE MOUSE world—definitely worth checking out.
JR East ‘Shinkansen YEAR 2017’ — Shinkansen Running Through the Four Seasons (version)
This song, used in JR East’s “Shinkansen YEAR 2017” commercial (The Shinkansen Running Through the Four Seasons), is an original track by composer fu_mou, who produces and writes songs for anime and idol groups such as Shiritsu Ebisu Chugaku and Up Up Girls (Kari).
He is also known for his remixes of Yuzu’s “Irotoridori” and Porter Robinson’s “Flicker.” While he specializes in electronica and rock, this CM track stands out for its delicate sound that evokes “wa” and Japan’s distinct four seasons.
It combines a sense of speed with a relaxing comfort—something that would feel right at home playing in a ryokan.
JR East ‘JR SKISKI 2018-19’
This is a commercial featuring a song by sumika, a four-piece pop-rock band from Kanagawa Prefecture.
Don’t you ever feel like ditching work and just going somewhere? If you’re a working adult, you probably get it.
Maybe it’s the exhilarating sound, but that feeling gets even stronger.
The song is included on their mini album “Chime,” released in 2019, so if you’re interested, be sure to pick up a copy.
JR East Japan ‘Let’s go, Tohoku.’ Women’s Summer Edition 30 seconds
This commercial features actress Mayu Matsuoka embarking on a Tohoku trip with two other women.
The visuals beautifully capture the rich allure of Tohoku’s nature.
The music is an original track for the ad, and the clear, airy female vocals pair wonderfully with the snowy scenery.
It even makes you think, maybe I’ll go to Tokyo this winter.
JR East JRE BANK Exciting Trip “Thanks for the Perks” Version / “Heck Yes to Points” Version
This commercial lightheartedly introduces the benefits of JRE BANK, offered by JR East, set against scenes of people heading off on trips.
It highlights plans that make travel more enjoyable, such as 40% discounts on Shinkansen fares and bonuses of 6,000 points.
Even the smiles that appear during their relaxed journeys convey just how good of a deal these perks are.
