![[NEXCO East, Central, and West Japan] Compilation of Expressway Commercials](https://i.ytimg.com/vi_webp/OETHzbR5hoc/maxresdefault.webp)
[NEXCO East, Central, and West Japan] Compilation of Expressway Commercials
When watching TV or video streaming sites, you sometimes come across NEXCO commercials, right? NEXCO East, NEXCO Central, and NEXCO West each produce distinctive commercials for their respective regions, and many of you probably remember some of them well.
In this article, we’ll introduce a whole lineup of NEXCO commercials.
In addition to spots announcing road construction, there are also heartwarming, story-driven ads.
We hope this helps you find that commercial you saw somewhere and were curious about, or even discover a new favorite.
[NEXCO East, Central, and West Japan] Compilation of Expressway Commercials (1–10)
NEXCO Central Japan Tokai-Kanjō Opening PR: Tokai-Kanjō Warlord “Tokai” Version / “Kansai” Version
This is a commercial in which warlords connected to the area introduce the opening of the Tokai-Kanjo Expressway, a new route linking the Meishin Expressway and the Tokai-Hokuriku Expressway.
Even for people who don’t know where Motosu IC or Ono Gifu IC are, featuring these warlords makes it easy to understand the general area.
It clearly conveys the positives—more route options and improved convenience for logistics and tourism.
NEXCO West Japan Traffic Manners Awareness: “Seat Belt” Edition
This traffic safety awareness commercial, titled “Seat Belts,” clearly conveys that wearing a seat belt significantly reduces the fatality rate in traffic accidents.
Not only drivers and front-seat passengers, but since 2008, wearing seat belts in the rear seats has also been mandatory.
“I know it can feel restrictive, but you have to protect the ones you love by wearing a seat belt!” It’s an important message.
NEXCO Central Japan “2 A.M.” Version
It portrays a truck driver at 2 a.m., then expresses how precious the time spent with family is.
It also shows the desire to return home safely so those happy moments can be enjoyed, and how NEXCO Central supports that.
We see a driver smiling while watching videos of their family, yet still heading home without rushing—conveying safety and peace of mind.
The warm visuals are set to Eli Liao’s “with a little happiness,” a song whose gentle sound and vocals accentuate the warmth.
NEXCO East Japan: Drive on the expressway to your town. “#Highway Runners” edition
This is a commercial that comically portrays how highways support logistics.
Various food ingredients sprout legs and run along the highway, expressing the idea that reliable transportation enables a stable diet.
The variety of ingredients featured is also important, emphasizing the reassurance that all kinds of foods are delivered.
While Hokkaido is the main setting, the concept feels relatable in other places as well.
NEXCO West Japan Traffic Manners Awareness: “No Littering” Edition
With the tagline “Thank you for protecting us!”, this is a NEXCO West Japan public service announcement promoting proper driving etiquette on expressways.
In the “No Littering” segment, it teaches that the courteous practice is to take your in-car trash home instead of discarding it on the shoulder of the expressway or at service and parking areas.
Expressways are shared spaces used by many; observing good manners helps everyone stay comfortable.
Let’s all keep them pleasant to use.
NEXCO West Japan Traffic Manners Awareness: ‘Manners While Driving’ Edition
This commercial conveys that after overtaking, you should leave a safe following distance and promptly return to the driving lane, and that continuing to drive in the passing lane constitutes a traffic law violation.
There are so many cars that keep driving in the passing lane, whether they notice the vehicles behind them or not.
We all want to drive safely and comfortably, don’t we?
NEXCO Central Japan: ‘Memorable Service Area’ Edition
This commercial portrays family memories at service areas and conveys NEXCO Central Japan’s desire to support those drives.
It dramatizes users’ real-life stories about driving, which lends convincing authenticity.
As the memories accumulated at service areas gradually change shape, the sense of happiness comes through clearly.
The background music is Eri Liao’s “with a little happiness,” whose gentle sound and vocals highlight the happiness shown in the visuals.