NEC commercials: a comprehensive showcase from PC ads to space business campaigns
When it comes to NEC products familiar to us, there are PCs and tablets like the LAVIE series.
In addition, NEC is also involved in space development—a business that many people might not be aware of.
In this article, we’ll introduce a wide range of NEC commercials that have aired so far, from familiar products to large-scale space development projects.
Many of them are friendly and captivating, so take this opportunity to enjoy watching them.
NEC commercials: a comprehensive showcase from PC ads to space business campaigns
NEC Networks & System Integration “Slip of the Tongue” EditionNEW!Fuma Kikuchi, Sarutoki Minagawa
Actor Sarutoki Minagawa plays a department manager who can’t quite say the company name “NetS SI” correctly.
Fuma Kikuchi appears to tell him the correct name is “NEC Networks & System Integration (NEC Nets SI)” and to talk about the businesses it handles.
He passionately declares, “We do aaall of ICT,” and the two of them keep getting closer and closer face-to-face.
There are plenty of laugh-out-loud moments, like Kikuchi oddly pronouncing “zenbu” (all) as “jeeennbu,” and Minagawa whispering “Too close…” under his breath as Kikuchi heats up.
NEC Networks & System Integration “Quiz” VersionNEW!Fuma Kikuchi, Sarutoki Minagawa
This is a humorous commercial showing Fuma Kikuchi quizzing his boss, Sarutoki Minagawa.
It starts with “Who’s doing ICT?” and continues with questions like “Who can meet every ICT need?” and “Who covers all aspects of ICT with speed and reliable technology?” The answer to all of them is NEC Networks & System Integration (NEC Nets SI), making it a commercial that highlights the company’s strengths through the quiz questions.
NEC LaVie “LaVie Challenge” EditionEmi Takei
This commercial showcases just how light NEC’s LaVie Z is by depicting a game featuring Emi Takei.
She takes on a quiz to guess which is heavier—the LaVie Z or a stuffed animal—and if she’s wrong, she gets launched in a reverse bungee, making for a comical twist.
While her full-on commitment is striking, the content also clearly conveys that the LaVie Z is lightweight and easy to handle.
NEC LAVIE SOL × Tablet “Hold what moves your heart in your hands.”Haruna Kawaguchi
Set in a grand library, this commercial shows Haruna Kawaguchi working with the LAVIE SOL and LAVIE Tab.
While reading on the LAVIE Tab, she highlights sections that catch her attention and uses the handwriting-to-text feature to create documents.
It also depicts how she quickly transfers the finished documents from the LAVIE Tab to the LAVIE SOL, emphasizing the ease of use.
The background music is “Utatte Gomen” by singer-songwriter AKASAK, a 2025 release that blends an upbeat groove with a characteristically dark edge.