[NEXCO East, Central, and West Japan] Compilation of Expressway Commercials
When watching TV or video streaming sites, you sometimes come across NEXCO commercials, right? NEXCO East, NEXCO Central, and NEXCO West each produce distinctive commercials for their respective regions, and many of you probably remember some of them well.
In this article, we’ll introduce a whole lineup of NEXCO commercials.
In addition to spots announcing road construction, there are also heartwarming, story-driven ads.
We hope this helps you find that commercial you saw somewhere and were curious about, or even discover a new favorite.
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- Local commercials broadcast in Hokkaido
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
- A compilation of commercials featuring Kazuya Ohashi from Naniwa Danshi
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- NEC commercials: a comprehensive showcase from PC ads to space business campaigns
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [Famous] Compilation of Local Commercials from Across Japan
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[NEXCO East, Central, and West Japan] Compilation of Expressway Commercials (1–10)
NEXCO Central Japan “Independence” Edition
It’s a commercial that depicts a daughter setting out on her own and also conveys NEXCO Central’s commitment to supporting long-distance travel.
Based on collected true stories, the drama lets you feel both the daughter’s and the parents’ emotions, which is why the bond of family comes through so clearly.
It’s a warm piece that strongly communicates the idea that even when you’re apart, the roads keep you connected.
The BGM is Eri Liao’s “with a little happiness,” and her sound and vocals, which highlight the warmth of the visuals, are particularly striking.
NEXCO Central Japan Tomei Construction “Route Selection” Edition
This commercial proposes route choices to help highway drivers enjoy a more comfortable drive.
Since road maintenance work may be underway, it encourages drivers to catch that information and consider routes that avoid those areas to enhance comfort.
It also conveys a spirit of mutual support, suggesting that choosing to avoid congestion might help others as well.
NEXCO West Japan “Safety and Security” Edition
This commercial highlights, through lighthearted interactions, that highways are carefully maintained by human hands to protect drivers’ peace of mind and safety.
The person receiving the explanation is Darwin, famous for the theory of evolution, and through him it also conveys the evolution of highways.
By emphasizing technology that has been steadily built up by people, it carries a warm, human touch.
[NEXCO East, Central, and West Japan] Compilation of Expressway TV Commercials (11–20)
NEXCO East Japan “Turn on your headlights early” edition
This commercial focuses on headlight use as one of the essentials for safe driving, explaining in detail how to use your lights.
It recommends turning on your lights early and clearly shows what effects that has and how it leads to greater safety.
It also introduces situations that require particular attention and how to switch between options like high beams, so it should meaningfully raise awareness about proper headlight use.
NEXCO West Japan Traffic Manners Awareness “Parking Etiquette” Edition
This is a commercial encouraging traffic etiquette on expressways, calling on everyone to use them with peace of mind.
Here, the focus is on parking spaces in service areas, depicting mutual consideration between small vehicles and large vehicles.
Since spaces are designated based on vehicle size and the driver’s situation, yielding to one another and parking in the appropriate spot leads to everyone’s safety and comfort.
The gentle animation adds a sense of warmth to the message.
NEXCO East Japan: Highways Supporting Everyday Life – “Logistics” EditionGaku Hamada
This commercial features Gaku Hamada and his family experiencing a mysterious space where all the necessities of daily life are floating, through which they come to understand the importance of logistics.
It also shows where each food item comes from, and by indicating the distances, it conveys the crucial role of expressways.
The content also highlights NEXCO East Japan’s commitment to properly managing expressways and supporting people’s lives.
NEXCO East Japan “Dora-wari HOKKAIDO LOVE! Michi-Toku Free Pass” Edition
This is a commercial introducing the Dōtoku Free Pass, which lets you drive on Hokkaido expressways at a great value.
It emphasizes that you can freely get on and off expressways within the eligible areas, turning your trip into a more fulfilling experience.
The application process is simple, so it encourages you—lightly and cheerfully—to consider it first when traveling in Hokkaido.
The illustrations of local specialties from various regions also convey the excitement of the journey.