[NEXCO East, Central, and West Japan] Compilation of Expressway Commercials
When watching TV or video streaming sites, you sometimes come across NEXCO commercials, right? NEXCO East, NEXCO Central, and NEXCO West each produce distinctive commercials for their respective regions, and many of you probably remember some of them well.
In this article, we’ll introduce a whole lineup of NEXCO commercials.
In addition to spots announcing road construction, there are also heartwarming, story-driven ads.
We hope this helps you find that commercial you saw somewhere and were curious about, or even discover a new favorite.
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- Kubota commercials roundup: spotlight on the cast and direction!
- Local commercials broadcast in Hokkaido
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
- A compilation of commercials featuring Kazuya Ohashi from Naniwa Danshi
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- NEC commercials: a comprehensive showcase from PC ads to space business campaigns
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [Famous] Compilation of Local Commercials from Across Japan
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[NEXCO East, Central, and West Japan] Compilation of Expressway TV Commercials (11–20)
NEXCO West Japan “Comfortable & Safe” Version
This commercial conveys, through a lighthearted exchange, that maintaining comfort and safety is essential for the evolution of highways.
The listener is Darwin, famous for the theory of evolution, and his surprise underscores the strong commitment behind highways.
It emphasizes that by steadily building up and maintaining technology, we can enrich everyday life and connect it to a better future.
NEXCO East Japan: Living with Snow — “Early Winter” Version / “Midwinter” Version
In NEXCO East Japan’s commercials, “Early Winter” and “Midwinter” from the series Living with Snow, footage of Niigata Prefecture—where heavy snowfall arrives in winter—is shown, highlighting their 24-hour monitoring system that keeps snowy roads safe.
The commercials also show scenes from the control room and snow removal operations, and seeing these real aspects of road management gives you even more peace of mind, doesn’t it?
NEXCO Central Japan “With My Teenage Son”
This is a NEXCO Central Japan commercial depicting a junior high school boy and his parents taking a long drive together.
The ad has a calm, drama-like tone, with the father’s inner monologue reflecting a hint of loneliness as he says that since his son entered adolescence, he’s been spending more time doing things on his own rather than with the family.
However, the mood shifts when the three of them are shown being moved by the view from a service area they stop at along the way, conveying a heartwarming sense of family love.
The background music is “with a little happiness,” created for the commercial and sung by Taiwanese-born singer Eri Liao.
It’s a gentle ballad highlighted by her rich, resonant voice, perfectly matching the warm family scenes in the ad.
NEXCO Expressway Renewal Project — for even greater safety and peace of mind.
This is a commercial explaining the highway renewal project carried out through the collaboration of the three NEXCO companies.
It conveys that renewing highways leads to greater safety and peace of mind for people, and it expresses a strong determination by the three companies to work together to protect these roads.
By also describing how highways serve the public, it communicates a desire for viewers to understand the construction work being done on them.
Overall, it presents a vision of the future and the ideal state of highways—safer and more reassuring.
NEXCO East Japan Hokkaido Branch “Drive Trip to Hokkaido!” Edition
Many of you may be considering a trip to Hokkaido during the pleasant weather from spring to summer.
In the Hokkaido branch of NEXCO East Japan’s commercial “Drive Trip to Hokkaido!”, they recommend a driving journey across Hokkaido.
A road trip leisurely touring the vast nature and great land of Hokkaido—doesn’t it sound dreamy?
NEXCO East Japan: The job that protects “I want to see you” — Traffic Control Team editionGaku Hamada
This commercial features Gaku Hamada playing a father.
It conveys that highways are thoroughly patrolled and managed to protect the journeys of people going to see those they want to meet—like Hamada visiting his parents back home.
Thanks to those efforts, Hamada was also able to return home safely with his daughter.
