JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
JRA Commercial Compilation: Cool Japan Racing Association ads featuring racehorses (1–10)
JRA Hello, Special Times. “THE ‘LIVE’ IMAGINATION” editionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This is a commercial promoting the excitement of horse racing with the keyword “Horse racing gets you hyped.” It rapidly showcases race highlights, while the featured cast are shown watching with sweaty palms and growing frenzy.
From their reactions, you can really feel just how thrilling horse racing can be.
It’s the kind of commercial that makes even people who’ve never watched a race think, “I want to visit a racecourse at least once.”
JRA Hey! Say! JUMP × Arima Kinen “ARIMA 2025 OPENING MOVIE” VersionHey! Say! JUMP
This is a commercial featuring members of Hey! Say! JUMP announcing the 2025 Arima Kinen.
The video alternates between music video–style shots of the Hey! Say! JUMP members and footage of racehorses, becoming a hot topic among fans of the group.
The song used in this CM is “RUN THIS WORLD,” included on the album “S say,” released in November 2025.
The mid-tempo, refreshing track stands out for its lyrics that give you courage, urging you to “face forward and forge ahead.”
JRA × Regional Horse Racing “ALL JAPAN KEIBA DRAMA 2025–2026” VersionHaru
This is a promotional commercial for a collaboration between the JRA and regional horse racing, running from December 21, 2025 to January 4, 2026.
This project is a special once-a-year collaboration, and the CM is crafted to highlight that sense of exclusivity with a refined and high-quality atmosphere.
Ms.
Haru, who appears in the commercial, is making her first appearance in a public sports CM, which also adds a fresh and special feel.
JRA HOT HOLIDAYS! 2021 “#65 SEE YOU! Arima Kinen” VersionTori Matsuzaka, Yuya Yagira, Mitsuki Takahata, Tao Tsuchiya, Wakana Aoi, Taishi Nakagawa
In the promotional commercial for the Arima Kinen held in December, they use a style that looks back on various scenes from the commercials aired throughout the year.
It’s a year-in-review type of CM, perfect for airing at the end of the year.
One of the charms is that you can see a variety of appearances by the cast all at once, including Mitsuki Takahata.
The background music features Kaela Kimura’s “HOLIDAYS.”
JRA 2007 CM Song
Remioromen’s “Akanesora,” which was used as the JRA’s theme song in 2007, is the band’s ninth single.
With its gentle melody, it somehow tightens your chest and leaves you feeling a bit sentimental.
While many spring songs are exciting and uplifting, this one conveys the melancholy of spring—a bittersweet feeling that’s hard to put into words.
It’s the perfect song to listen to in early spring when a chill still lingers— not sad, but wistfully poignant.
JRA FUN 70th Anniversary Web CM ‘DEAR HEROES’ Edition
The title of Horse of the Year, awarded to the racehorse that performed the best that year, is something many racing fans care about.
This commercial, released to celebrate the JRA’s 70th anniversary, introduces the Horse of the Year winners throughout history set to a powerful track.
Lined up in order from Hakuryou, the first Horse of the Year, to Equinox, the 2023 Horse of the Year, it vividly conveys the history of Japanese racing.
The composition is by Yuji Miyagawa, and the powerful sound—reflecting his background as a guitarist in a hardcore punk band—is another compelling highlight.
JRA Hello, Special Times. “Special Times” versionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki
This commercial portrays the special time spent watching horse racing, where you can experience the thrill of the races and the emotional drama surrounding them.
Other members speak to Ryoma Takeuchi about the appeal of horse racing, and by convincing him, they come to share the values of engaging with the sport.
Over the fresh, vibrant visuals set at the racetrack plays Ryokuoushoku Shakai’s signature song, “Mela!” It’s a track that conveys the resolve to start running while carrying anxieties yet believing in oneself, combining a refreshing sound with a strong sense of power.